UNITED INSTITUTE OF
MANAGEMENT
DIGITAL MARKETING
GROUP PRESENTATION
GROUP 7-WAFEEQ ALI
WALIA KHAN
YASH DWIVEDI
YASH PANDEY
YUSUF ANIS
CONTENT
INTRODUCTION
STRATEGY
PLATFORM
SOCIAL MEDIA MARKETING USING
TWITTER
FACEBOOK
LINKEDIN
INSTAGRAM
INTRODUCTION
Social Media is a vital element for the online business.
It is an art of producing traffic to site for generating
business through online social group.
It help to build important business contact and to run a
reputed business on the internet.
Social media marketing is used as a branding tool and
can increase conversion, sales tracking, page views and
add exposure
It is simple and low cost way if increasing sale and to
bring traffic to the website.
This will bring many people to the site and help for link
building to get good ranking in search engines.
It increases the site popularity & to bring the potential
customers to our niche area.
By using the following famous Social networking sites we can
increase the site traffic and to get potential customers.
Twitter.
Facebook.
Linkdin.
Others medias (instagram,pinterest, etc.)
STRATEGY
Set goals that make sense for your business
Take time to research your target audience
Establish your most important metrics and KPIs
Create (and curate) engaging social content
Make your social presence as timely as possible
Assess what’s working, what isn’t and how to keep
improving
Bring other departments into the mix
PLATFORMS
Facebook
Twitter
LinkedIn
Instagram
YouTube
Pinterest
Snapchat
SOCIAL MEDIA MARKETING USING TWITTER
Focus on Brand promotions & microblogging
(140 characters).
Build strong & powerful relation ship with
prospective customers.
Attractive bio increases popularity
We can use affiliate marketing & micro
blogging.
Create banner about products, organizations etc
We can post promotional codes for products such as
discount coupon, buy 3 get 1 etc
Build a personal relation ship with the followers &
create a trustworthiness among them.
Upload genuine photo, company logo or product logo.
Don't take the customer directly to the product page.
Give them details description before taking them to the
product page
SOCIAL MEDIA MARKETING USING FACEBOOK
Side banner showing the company details such as
what we are, what we do, contact us etc
We can include our new product details - banner
We can publish notes and create groups.
We can put like box in out site.
We can create page for products, organization,
celebrity etc
We can upload photos, post links that direct to our
site/blog.
We can create events like recent activities, upcoming events
etc.
Create advertisements about the new & existing & upcoming
products (adds are paid based on click & rate /day).
View insight menu consist of daily, monthly, weekly user
details, pageviews, unique page view etc
We can create multiple admin for a page.
We can apply theme for the fan pages based on product
introduction, product description etc.
We can send links, products details to the members, groups
for getting opinion, reviews etc
SOCIAL MEDIA MARKETING USING LINKEDLN
• We can create group and make others to follow us
• We can request for the opinion and suggestion.
• We can expose our skill set.
• We can follow the companies and make other to
follows us
• We can create a professional network ask for
opinion and reviews etc.
• Increase your visibility.
Improve your connect ability.
Improve your Google Page Rank.
Enhance your search engine results.
Perform blind, "reverse," and company
reference checks.
Increase the relevancy of your job search.
SOCIAL MEDIA MARKETING USING
INSTAGRAM
• Clearly define your goals.
• Know your audience.
• Optimize your profile.
• Choose the right profile photo.
• Create visually compelling content
• Use hashtag wisely.
• Engage
• Use stories highlights and covers to boost your
bio.
• Test the digital gift card stickers and buttons.
• Post at right times
• Expand your audience with Instagram ads.
