<Case Name>
Case provided by: <Company/Student name>
Case Information
Difficulty level – Quantitative <1 (easy) – 5 (difficult)>
Difficulty level – Creativity <1 (easy) – 5 (difficult)>
Difficulty level – Structure <1 (easy) – 5 (difficult)>
Case led by <Interviewer / Candidate / Balanced>
Case type <Profitability, market sizing etc.>
Industry <Automotive, Pharma etc.>
<Case Name>
Case Prompt
Basic information (e.g., client name) and all required contextual information
Clear statement of problem or question to be answered in the case
Information to be used to answer clarifying questions
Additional relevant contextual information that the interviewee can ask for
It should be useful but not necessarily required to solve the case
<Case Name>
Guide to interviewer
• Topics being tested: Profitability (Cost branch and Revenue branch, both)
• Allow the candidate to choose whichever path they want to take
• …
• …
• ….
Guide for use of exhibits
Exhibit 1 Exhibit 2 Exhibit 3
E.g., Hand out this exhibit at the E.g., Hand out this exhibit when E.g., Hand out this exhibit when
start of the case candidate asks about revenue candidate asks about revenue
Key Insights: Key Insights: Key Insights:
a) a) a)
b) b) b)
<Case Name>
Sample Framework
Example of a possible framework that can be used to structure the case
<Case Name>
Cost Branch Revenue Branch
• <Sample> • Hand out Exhibit 2 and Exhibit 3
Fixed: Interviewee should note that fixed costs • <Sample>
are not extremely high (about 23-25%), but Price: Interviewee should ask if pricing has
could be an area for improvement. Ask how remained constant over time or if the company
interviewee would reduce fixed costs? has adjusted its pricing to reflect lower
Examples include: renegotiate contracts, find consumer discretionary income.
cheaper manufacturing partners, etc. - State ▪ Ask what considerations the interviewee
that in-fact fixed costs cannot be adjusted
would have when considering adjusting price?
based on the company’s research.
▪ Answers should be price sensitivity / elasticity,
cost structure, brand equity (dilute brand
• Variable: Interviewee should note that variable through price decrease but compete with more
costs are approximately 50% of sales. Ask how upscale brands if increase).
interviewee would think about reducing variable ▪ State that pricing has remained constant at an
costs? Examples include: reduce labor/sales average of $25/unit. The company has
force, use technology, renegotiate / volume
determined that it would not be prudent to
purchase materials - State that variable costs
adjust pricing based on industry research.
are currently at the lowest possible rates based
Interviewee can now determine the number of
on market research. pairs of shoes sold for later in the case.
<Case Name>
Sample Solution & Recommendations
If solution/recommendation is clear, this can be included here explicitly
For more candidate-led and open-ended cases, this will be a purely exemplary component as
the final solution depends on the topics discussed in the case
Intermediate solutions (e.g., market sizing calculations, brainstorming exercises) can also be
detailed separately to aid the interviewer
Guide: Good vs Great Case
A good candidate will cover these points: A great candidate will cover these points:
a) a)
b) b)
c) c)
<Case Name>
Exhibit 1 – <Name>
Chart Title
6
0
Category 1 Category 2 Category 3 Category 4
Series 1 Series 2 Series 3
Europe | Asia | Middle East
