National Capital Region
Schools Division Office – Caloocan City
KAUNLARAN ELEMENTARY SCHOOL
Aromar District
TLE 6
Quarter 2 week 8
Animal Raising and Fish
Farming
Marketing refers to activities a company
undertakes to promote the buying or selling of a
product or service.
Marketing includes advertising, selling, and
delivering products to consumer or other
businesses.
Marketing strategy refers to a business’s overall
game plan for reaching prospective consumers
and turning them into customers of the products
or services the business provides.
Indicators for harvesting/capturing fish.
1. Tilapia can be harvested after three to four months
of feeding.
2. Milkfish can be harvested after seven to ten
months of feeding.
3. Catfish can be harvested between four to six
months of feeding.
Ways in capturing fish:
Marketing the Farm Produce
1. Direct farm sales. You can sell animal or fish by-
products directly from your farm. This is a very
convenient way to generate income since there is no
extra cost for rent. All your selling transactions can be
done within your farm.
2. Farmers market/livestock auction market. As an
animal raiser/farm operator, you should be on the
lookout for events such as livestock auction markets or
similar events in your area where people from nearby
provinces come to buy livestock direct from raisers
themselves.
3. Farm to market. Some farming families or entrepreneurs also have
meat shop or fish stall in the nearby wet market to sell their own animal
products.
4. Restaurants. One possible livestock client can be the nearby
restaurants in your area. You could establish “suki” system
5. Selling through the internet. Due to the wide coverage of the internet,
aside from placing advertisements on different websites, you could also
use social media to market your animal and fish farm products and
services.
6. Selling through middlemen. There are entrepreneurs and there are
people who work with entrepreneurs to make deals with other
entrepreneurs, resellers, and dealers. These are called middlemen.
Middlemen are people who buy goods from animal and fish raisers and
sells them to retailers or other consumers.
Marketing Strategies Used in Selling
The successful animal and fish raiser must not be a productive
producer of first class meat and fish products, but must also be a
capable sales person of;
1. Direct Selling to the customer- The most effective way of selling
directly to customers is to supply hotels, restaurants, resorts,
markets, and clubs.
2. Selling to the Retailer- Meat, fish and its by products are sold
directly to retailers who live in small cities or towns and are willing
to get the products and to pay a good price.
3. Shipping Commission to Merchant- These persons or farms
contact raisers of livestock or fish products and negotiate to sell
them.
4. Selling through Cooperatives- Some farmers sell their
products and share their profits to cooperative.
5. Used of Internet Marketing - Websites are used to tell
about the farm and products it is selling.
The following are things to consider when selling farm product
online:
➢ Website
➢ Shopping cart software
➢ Payment processing
➢ E-mail support
Draw a ( ) on the line if you agree with the statement. Write an( ) if
you disagree.
___1. Internet marketing is selling products to cooperatives.
___2. Merchants get commission from selling products that are
consigned to them.
___3. Selling cooperatives lowers price and increase profit.
___4. Selling to retailers is the most effective way of selling.
___5. Animal product can be sold to retailers for top-off profit.
___6. Direct farm sales are selling animal or fish directly from farm.
___7. Middlemen are people who buy goods from animal and fish
raisers and sells them to consumer.
___8. Some farmers sell their products and share their profits to
cooperative.
___9. Direct Selling to the costumer is not effective way of marketing,
___10. Websites are used to tell about the farm and products.
Activity 1
Identify the methods in selling / marketing that describes the sentence.
Write your answer on the space provided.
_______1. They are the people who buy goods from animal raiser and
sell them to retailer.
_______2. Websites are used to tell about the farm and products it is
selling.
_______3. Meat, fish and its by products are sold directly to retailer live
in small cities or towns and are willing to get the products and to pay a
good price.
_______4. Farmer sell their products and share their profits to
cooperatives.
_______5. The most effective way of selling directly to customers
supply hotels, restaurant, resorts, markets, and clubs.
Identify what methods of marketing that describes the sentence. Choose
your answer from the box then write on the space provided for.
Selling to a retailer Direct Selling to Costumer
Used of Internet Marketing
Selling to cooperatives Shipping Commission to Merchant
______1. Websites are used to tell about the farm and products it is selling.
______2. Meat, fish and its by products are sold directly to retailers who live in
small cities or towns and are willing to get the products and to pay a
good price.
______3. Some farmers. sell their products and share their profits to cooperatives.
______4. The most effective way of selling directly to customers is to supply
hotels, restaurants, resorts, markets, and clubs.
______5. These persons or farms contact raisers of livestock or fish products and
negotiate to sell them.
13
Thank you
for listening!
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Keep safe.
Stay at home.
God bless!!
