LUMPIA CORNER

‘’Let’s eat lumpia together at Lumpia Corner’’

12 HUMSS AUSAN

Rhode Mychael M. Conlu

Hermione Kris Ann S. Checa

Gwen Ella P. Salvador

Dazelle Ann J. Abilay

Simone Jancoeli Delos Santos

II. Description of the business

Business Overview

The product’s proposed name is “Lumpia Corner”. When you eat lumpia it contains a
combination of one word but smooth which is “corner” (refers to the type of wrapper
fresh or fried spring roll). We decided to make the wrapper for lumpia more delicious in
order to attract more customers to buy.

Vision
- To be the most profitable finger food business through a high quality by making
lumpia corner with originality and serve more customers with delicious product.

Mission
- To provide more reasonably priced high quality lumpia, to increase customer
satisfaction, to prepare it in a clean environment.

Objectives
- To reinvent the iconic Filipino dish lumpia shanghai by integrating fresh and diverse
lumpia flavors.
- Provide a nice pricing that is reasonable.
- To be the best selling lumpia shanghai business not just in San Jose but also in other
part of the province and outside the vicinity of the province.
III. Product

Describe the product your business will provide.

For our small business plan, “Lumpia Corner” is providing good benefits by involving people in a
conversation about our business plan. In order to engage proper marketing efforts, it is
necessary to include the necessary ways to understand our business of offering. Our product,
lumpia shanghai, will have a delicious flavor that will entice people to try it and tell others
about how fantastic the savory filling is.

What is unique about the product

- It’s unusual in that it has superior quality wrappings, a well cooked crispy lumpia. We also
supplied a variety of lumpia, making our product even more popular and best selling.

What is the competitive advantage?

- Lumpia Corner’s competitive advantage is that it offers lower cost than its competitors
which, attracts customers who want to support local businesses.
Market Analysis

Research about indicating market size and potential for growth.

- The starting point, for developing our business is to think and understand the problems and needs of
the customer and potential value of our products. First and foremost we need to have a clear grasp
in our product to identify and entice some of people. We need to know our strengths, positioning,
and differentiation. Second, a deep audience insight is crucial for any successful business growth
strategies. We must know our customer’s pain points and desires, and satisfy their needs better than
our competitors. As a result we’ve build customers trust and loyalty and more specifically clean.

Target Market

- Our target market will be the local customers, even though they don’t have specific age,gender, or
local status. Because our business welcomes our customers and we don’t choose customers. So it doesn’t
matter who you are, if you want to buy our product you are welcome.

Customer Needs

Price – We keep providing reasonable prices to our customers.

Reliability - Put more efforts in assuring the reliability of our products, and it will greatly contribute
to their safety

Quality – Compromised some features and expectation in good quality.

Transparency – To make our customers feel at ease and safe, we are transparent about the ingredients
and how to prepare the best lumpia.
Ambiance – To do something soulful obligated to make our place cleanliness is better enjoyed in
pleasant ambiance with our customers.

Competitors
- The carinderia , who sell the same lumpia that we do, are our main competitors. Also the other fast
food chains that compete for the same food we are selling.

SWOT Analysis

My Proposed Business

Strong relationships with distributors to ensure

great quality of products.
STRENGTH
Uniqueness of the product.
WEAKNESS
Good customer service.
OPPORTUNITY
- Changing market taste
- Other fast food chains opening in
THREATS surrounding suburbs
- Saturated fast food markets in the
developed economies
Marketing Strategies

Product – For our product we chose lumpia shanghai the reason to this is that lumpia
shanghai is one of the Filipino favorites and this is what people always look for in every
occasion.

Price –As for the price we made it budget friendly so that that many locals can afford it

Promotion – We made our promotion through flyers and through online because we thought
that it is best to promote online due to the fact that it is now pandemic times and a lot of
people are always on the internet browsing.

Place – We thought for the best place for our business to stand and we decided to make it in
public place where a lot of people are walking around and we chose the plaza because plaza is
the most common place where people go.
Operational Plan

Location

- The location of our business stands between Mang Inasal and 7/11 convenient
store in front of EBJ Freedom Park San Jose, Antique.

Exterior and Interior Design of Business

- Exterior Design
-Interior Design

Production Method

- In terms of production method we always make sure that the

ingredients that we are using has a good quality. As for wrapper our
supplier assures that it will not be teared apart easily, same for the
meat we also make sure that it has a good quality for our customers to
consume.
Tools and Equipment

- For our tools and equipment we have:

• Frying pan
• Knife
• Cutting Board
• Deep Fryer
• Plates
• Tray
• Tongs
• Spoon
• Bowl
• Chopper
• Spatula
• Apron
Materials and Supplies

- The materials and supplies that we use to make our product are listed below:
• Strainer
• Tongs
• Frying Pan
• Spoon
• Plastic Gloves
• Plates
• Basin
• Strainer
• Table Napkins
• Stove
Organizational Plan

Form of Organization

-Our company is a kind of “corporation” which is an

organization that has been formed with the approval of the
state government to operate as a licensed or legal entity.
The other main advantages of this are that, it is a corporate
form of doing business. Mostly are the other advantages,
such as corporate tax treatment, attractiveness to
customers, and the possibility of these being available (wish
increase our commitment and more motivational ideas).
 Organizational Chart
Rhode Mychael M. Conlu
Head Manager

Simone Jancoeli Delos Santos Dazelle Ann J. Abilay Hermione Kris Ann Checa Gwen Ella P. Salvador
Production Manager Marketing Manager Finance Manager Human Resources

Advantages of Job Description

• Give out information on job title, location, and position

• Increase awareness of customers about their joints
• Benefits and perks of job can be rightfully highlighted
• Provide a performance standard by explaining the goals to be achieved by
employee
Financial Plan

- As we invested in our business, we discovered that the more things we

manufacture, the more profit we receive and the more our capital returns to us.
However, as the firm becomes more well-known, so will our target demographic,
and the potential that we see in being a great hit in the industry across the
country.

Total Project Cost

Utilities 20,000.00

Supplies (including ingredients, P 60,000.00

packaging)
Business Permit/Taxes 20,000.00

Tools and Equipment 20,000.00

Materials 30,000.00
TOTAL P 150,000.00
Source of Financing

Source Percentage Amount

Family 30% P 50,000.00

Friends 20% 30,000.00

Savings 50% 150,000.00

TOTAL 100% P 230,000.00