TYPES OF

MEDIA
TYPES OF MEDIA:

1.PRINT MEDIA
2.BROADCAST MEDIA
3.DIGITAL OR NEW MEDIA
PRINT MEDIA
- media consisting of paper and
ink, reproduced in a printing
process that is traditionally
mechanical
PRINT MEDIA EXAMPLES:
NEWSPAPER
-document published
regularly consisting of
news reports, articles
photographs and
advertisements
Newspaper Section
*News Section – essence of the
newspaper
*Photojournalism
*Opinion Section
*Sports Section
*Entertainment Section
*Classified Ads Section
PRINT MEDIA EXAMPLES:
BOOKS
-set of printed sheets
of paper held together
inside a cover
 PRINT MEDIA EXAMPLES:

MAGAZINES
-periodical publication
containing articles and
illustrations, typically
covering particular
subject area of
interest.
PRINT MEDIA EXAMPLES:

COMICS
PRINT MEDIA EXAMPLES:

BROCHURES – small, thin book or magazine

usually has many pictures and info. About product or place,
etc. and usually used for advertisement and promotion.
PRINT MEDIA EXAMPLES:
Press Release – defined as an official statement
that gives information to newspaper, magazines, tv news
programs and radio stations.

Poster– bill or placard for posting often place in public

area.
Characteristics of Print media

* proponent of literacy
* portable
*Independent form of media
* structure
BROADCAST MEDIA
- media such as radio and
television that reach target
audiences using airwaves as
the transmission medium
BROADCAST MEDIA
The term broadcasting refers to the airborne
transmission of electromagnetic audio signals or
audiovisuals signals that are readily available to wide
population via standard receivers.

A. Radio Broadcasting
B. TV Broadcasting
 Radio Broadcasting
* The invention of radio began with telegraph.
* Another great invention was that of Alexander Graham Bell’s
telephone.
* Experts aim to abolish the limitations of telegraph wire and it was
credited to Italian inventor Guglielmo Marconi. He transmitted a
message which was picked up w/o any need for wired connection.
In doing so , age of broadcasting began.
* Initially
radio has been further developed to aid military. It
became a necessity for ships and naval fleets.
* When the war ended in 1918, the Golden Age of radio began.
Radio Broadcasting
* The first ever commercially owned radio station was KDKA owned
by Westinghouse Electric Corporation of Pittsburg. They used
radio for entertainment.
* Other manufacturer soon followed Westinghouse’s example –
American Telephone and Telegraph Company (AT&T) who was the
first to broadcast paid advertisement on its stations.
* Radio also played a vital role in ending WWII after the bombings
of Hiroshima and Nagasaki when the Japanese emperor used radio
to appeal for surrender.
TV Broadcasting
* Unlike the radio, the invention of television was initially
prompted by commercialism.
* The earliest notable development was that of German inventor
Paul Nipko where he was able to successfully transmit image in
1884.
*3 communications technology powerhouses – General Electric,
Westinghouse and RCA cooperated and pooled their resources
together in the development of TV.
* The 1930’s began the age of TV broadcasting to the public.
Despite the rise in television stations, and its growing reach to
American homes from 1960s, viewing remained scarce.
TV Broadcasting
*This scarcity ended when tv networks offered
to transmit programs by cable to paying
subscribers –cable televisions-started in 1980s.
* A decade later the number of stations
increased from 600 to 1040 commercial and
public stations reaching 98% of homes in the
United States.
Characteristic of Broadcast Media
* Radio is a tool that uses voice, sound and music( elements of radio).
* Types of Radio Format
1. AM (Amplitude Modulated) radio
a. Dramatic programs
b. Non-dramatic programs
 news and documentary
 talk show
 counseling
 educational
 informative
Characteristic of Broadcast Media
2. FM (Frequency Modulated) radio
- majority of the stations offer music and entertainment program
formats.

Television is considered as the most powerful medium in mass

communication.
It has two main elements:
1. Audio – sound, music and voice
2. Video or visual – footage, graphics and text
TV program formats:
1. Dramatic format
a. drama series
b. drama special
c. sitcom
2. Non-dramatic format
a. news and public affairs
b. talk show, debate, discussion
c. contest, quiz show, game show
d. educational
e. informative, variety shows
BROADCAST MEDIA EXAMPLES:

TELEVISION
BROADCAST MEDIA
EXAMPLES:

RADIO
BROADCAST MEDIA
EXAMPLES:

SATELLITES
BROADCAST MEDIA
EXAMPLES:

MOBILE PHONES
BROADCAST MEDIA
EXAMPLES:

MOVIES / FILMS
DIGITAL/NEW MEDIA
- contents are organized and
distributed on digital platforms

* Digital refers to something
using digits, particularly binary
digits.
DIGITAL MEDIA EXAMPLES:

INTERNET
(Interconnected
Network)
DIGITAL MEDIA EXAMPLES:

SOCIAL MEDIA
DIGITAL MEDIA EXAMPLES:

COMPUTERS
Avenues of New Media
*Facebook
-world’s largest and most visited social
networking site
-created by Mark Zuckerberg and fellow
Harvard University students, Eduardo saverin,
Andrew McCollum, Dustin Moskovitz and Chris
Hughes in February 2004.
Avenues of New Media
*Twitter
-online social networking and micro blogging
service that enables users to send and read text
based messages. This is where the word
“trending”, follow back and hashtag first
emanated.
-created in March 2006 by Jack Dorsey and was
launched by July
Avenues of New Media
*Instagram
-created to be a photo sharing site.
-It has become popular by its hashtags
“Throwback Thursday” and “Flashback Friday”
-created by Kevin Systrom and Mike Krieger,
launched in October 2010
Avenues of New Media
*Youtube
- video-sharing site, created in February 2005
by former PayPal employees.

*Tumblr
-blog site that enables users to post
multimedia contents, contains variety of funny
pictures and videos
MEDIA CONVERGENCE
WHAT IS MEDIA CONVERGENCE?

* CONVERGE means meeting at

a point, it is synonymous to the
words: join, unite, intersect,
merge, connect, coincide
WHAT IS MEDIA CONVERGENCE?

MEDIA CONVERGENCE happens

when different (two or more)
media sources join together.

It allows media texts to be

produced and distributed on
multiple media devices.
WHAT IS MEDIA CONVERGENCE?

It is the ability to transform

different kinds of media into
digital code, which is then
accessible by a range
of devices.
MEDIA CONVERGENCE

- Digital Print Media

-Teleradio
-Stream Media
-Mass Media/Social Media
Digital Print Media
*Continuous decline in readership among print media
*Newspaper businesses like manila Bulletin, Inquirer and
Philippine Star have gone digital. As a means of reaching
smartphone, they have also launched apps
*Magazines like summit media offered copies of their
magazines on their digital bookstore
*Rappler – went straight to cyberspace – January 2012
- publishes variety of stories online similar to those
published in traditional print.
Teleradio
*Program that contains visual aspect of TV with
AM radio
*Filming of teleradio happens in radio booths and
simultaneously broadcasted on radio stations, tv
channels and even online
*DZBB super radyo by GMA- saksi sa dobol B,
simulcast on GMA news channel, AM 594 and
www. gmanetwork,.com
Stream Media
*Refers to transmission of tv/radio online
*Provides access to those who have limited/no
access to tv and radio but is connected online
*Example is ABS-CBN Iwant tv-allows us to view
episodes of network’s program either for free or
for a fee
*FM Radio – love radio 90.7
Mass Media/Social Media
*Extremely popular to society
*Billions of people are connected to several social
media apps at any given time
*Example is news giving bodies understands the
need for timely and relevant news-most of them
give regular updates on social media like FB
*Entertainment sectors turn to social media to
engage with their consumers
MEDIA CONVERGENCE USUALLY
OCCURS IN VARIOUS PLATFORMS
SUCH AS:

- Social Network
- Learning Management System
- Product Advertisement
- News Agency
- Multimedia Personality
EXAMPLE OF MEDIA CONVERGENCE:

SMARTPHONES
CONVERGED
MEDIA:
- CAMERA
- TV
- TELEPHONE
- WEB
BROWSER
- DIGITAL MAP
- RADIO
- ETC.
EXAMPLE OF MEDIA CONVERGENCE:

COMPUTERS
CONVERGED
MEDIA:
- CAMERA
- MUSIC PLAYER
- VIDEO PLAYER
- WEB BROWSER
- ETC.
EXAMPLE OF MEDIA CONVERGENCE:

INTERNET
- FACEBOOK
- TWITTER
- INSTAGRAM
- ETC.
EXAMPLE OF MEDIA CONVERGENCE:

GOOGLE - GOOGLE SEARCH

- GOOGLE DRIVE
- GOOGLE MAIL
- GOOGLE PLAY
- PLAYSTORE
- YOUTUBE
- GOOGLE WALLET
- ANDROID
- HANGOUT
- GOOGLE CHROME
- GOOGLE PLUS
- BLOGSPOT
- GOOGLE MAP
EVERYTHING GOOGLE - ETC.
EXAMPLE OF MEDIA CONVERGENCE:

FACEBOOK

- FACEBOOK - HANGOUT
- FB MESSENGER - INSTAGRAM (2012)
- OCULUS VR - WHATSAPP (2014)
- MSQRD (2016)
END