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Alpha Tech India Limited - Final

The document discusses the critical success factors of companies Alphatech and Zeta in their competition for the business of Neptune. Key factors for Alphatech included its position as market leader, variety of products, global presence and acceptance, and cost advantage through lower procurement costs. For Zeta, factors included being the second largest in market share, variety of products, global presence and acceptance, and positioning an experienced sales manager as the account lead. The document asks what Srikant Das of Alphatech should do to keep Neptune as a client.

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Rahul r
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43 views4 pages

Alpha Tech India Limited - Final

The document discusses the critical success factors of companies Alphatech and Zeta in their competition for the business of Neptune. Key factors for Alphatech included its position as market leader, variety of products, global presence and acceptance, and cost advantage through lower procurement costs. For Zeta, factors included being the second largest in market share, variety of products, global presence and acceptance, and positioning an experienced sales manager as the account lead. The document asks what Srikant Das of Alphatech should do to keep Neptune as a client.

Uploaded by

Rahul r
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Critical Success factor Alphatech & Zeta

 Market Leader  Second place in terms of market share


 Variety of products Variety of products
Global presence and acceptance
 Global presence and
Treated Neptune as Flagship customer
acceptance  Positioned most experienced sales manager
 Cost advantage as  Influenced the incumbent IT Director of
procurement cost would be Neptune
less
 Technological leaders
 Familiarity of Neptune
employees with Alphatech
technological products
What would you advise Srikant Das to do?

 In order to keep Neptune, a crucial client of Alphatech, Das can continue to offer
discounts on his goods, encouraging Neptune to think about returning to Alphatech.
 Das can speak with Xion, a Neptune implementation vendor, to present a comparison of
the Alphatech and Zeta software solutions as they relate to the implementation of AIMS.
 For the purpose of replacing the outdated software that Neptune has been using, Das
can create and provide a new version of AIMS.
 Das might persuade Neptune that implementing Zeta technology would be difficult
because it is new and you are used to Alphatech technology.
 Das may also convince them that using Zeta technology would not be the greatest idea
because Alphatech technology is superior.
 Das had to carefully review Swami's profile before contacting the New It director of
Neptune. Das had not carried out this. Maybe the scenario would be different if He
carefully read through his profile.
What Errors did he make in the past?

 Ignored the critical issues Das tried to build a strong network and
Neptune had before the persuade Rajeev Shrivastava to join Neptune,
contract renewal. but he failed to persuade Swami, the
company's current IT director.
 High maintenance
Without any hesitation, Das was required to
requirements for software.
continue offering technical support even after
 Software ageing the contract expired.
 Hardware ageing Das Refused the offer of preferential price to
 inadequate human resources Xion.
for maintaining out-of-date Agreement for Implementation should be
taken and his assumption was incorrect.
software
THANK YOU

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