GLOBALIZATION AND
MEDIA CULTURE
GLOBALIZATION AND MEDIA CULTURE
Globalization- a set of multiple, uneven and sometimes overlapping
historical processes, including economics, politics, and culture, that have
combined with the evolution of media technology to create the conditions
under which the globe itself can now be understood as “an imagined
community”.
The two concepts (globalization and media) have been partners
throughout the whole human history.
Globalization and media have created the conditions through which
many people can now imagine themselves as part of one world.
EVOLUTION OF MEDIA AND GLOBALIZATION
To understand further the study of globalization and media, it is important to
appreciate five periods of the evolution of media and globalization.
1. ORAL COMMUNICATION
Language allowed human to cooperate.
It allowed sharing of information.
Language became the most important tool as human being
explored the world and experience different cultures.
It helped them move and settle down.
It led to markets, trade and cross-continental trade.
EVOLUTION OF MEDIA AND GLOBALIZATION
2. SCRIPT
Language was important but imperfect, distance became a
strain for oral communication.
Script allowed human to communicate over a larger space
and much longer times.
It allowed for the written and permanent codification of
economic, cultural, religious, and political practice.
EVOLUTION OF MEDIA AND GLOBALIZATION
3. THE PRINTING PRESS
It started the “information revolution”.
It transformed social institutions such as schools, churches,
governments and more.
Elizabeth Eisenstein (1979) surveyed the influences of the
printing press.
1. It changed the nature of knowledge. It preserved and
standardized knowledge.
2. It encouraged the challenge of political and religious
authority because of its ability to circulate competing views.
EVOLUTION OF MEDIA AND GLOBALIZATION
4. ELETRONIC MEDIA
The vast reach of these media continues to open up new vistas in
the economic, political, and cultural processes of globalization.
Radio- quickly became a global medium, reaching distant
regions.
Television- considered as the most powerful and pervasive mass
medium. It brought together the visual and aural power of the
film with the accessibility of radio.
The electronic media and communication sector, which ranges
from telecommunication networks and the Internet, through to
radio, television and film, is itself among the most active in the
current drive for the globalization of production, markets and
trade
EVOLUTION OF MEDIA AND GLOBALIZATION
5. DIGITAL MEDIA
Digital Media are often electronic media that rely on digital code.
Many of our earlier media such as phones and TV’s are now
considered digital media.
In the realm of computer it allowed citizens to access information
from around the world.
ROLE OF MEDIA IN GLOBALIZATION
Mass Media plays a key role in extension
of globalization process.
The media components such as television, Internet,
computers etc. are considered
to have a paramount influence on globalization…
Radio is one of the easiest and cheapest media sources.
ROLE OF MEDIA IN GLOBALIZATION
“Is it possible for
globalization to occur
without media?”
ROLE OF MEDIA IN GLOBALIZATION
GLOBAL IMAGINARY
Media have linked the globe with stories, images, myths and
metaphors.
The globe itself as imagined community.
GLOBAL village
Media have connected the world in ways that create a global
village.
The world viewed as a community in which distance and
isolation have been dramatically reduced by electronic media
(such as television and the Internet)
How does globalization affects our lives?
MEDIA AND ECONOMIC GLOBALIZATION
Media fosters the conditions for global capitalism.
“Economic and cultural globalization arguably
would be impossible without a global commercial
media system to promote global markets and to
encourage consumer values”
-Robert Mc Chesney-
MEDIA AND POLITICAL GLOBALIZATION
Though media corporations are themselves powerful
political actors, individual journalists are subject to
intimidations as more actors contend for power.
In the age of political globalization: government
shape and manipulate the news. Is this also true for
Philippines?
Media complicate politics
MEDIA AND CULTURAL GLOBALIZATION
Media on one level are the carriers of culture.
It generates numerous and on-going interactions
Globalization will bring about and increasing
blending or mixture of cultures. What is the role of
media in the blending or mixture of culture?
POPULAR MUSIC AND GLOBALIZATION
Technologies of transport, of information and
mediation, including social media platforms, have
made possible the circulation of cultural commodities
such as music.
Circulationof cultural commodities are consumed to
gain cultural capital and social status.
Goods and commodities became a catalyst that set
globalization.
Thank
you!!!
