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Multimodality

Multimodality refers to understanding communication as involving more than just language. It recognizes that meaning can be made through different semiotic resources or modes, including linguistic, visual, aural, gestural, and spatial. A multimodal text uses two or more modes to construct meaning. It is considered effective communication today to be multimodally literate and able to understand, respond to, and create meaning through different modalities. Classroom environments should provide opportunities for students to engage with different text types and demonstrate knowledge through various modes. When creating multimodal texts, the purpose, audience, and context must all be carefully considered.

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Renan Enggay
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403 views19 pages

Multimodality

Multimodality refers to understanding communication as involving more than just language. It recognizes that meaning can be made through different semiotic resources or modes, including linguistic, visual, aural, gestural, and spatial. A multimodal text uses two or more modes to construct meaning. It is considered effective communication today to be multimodally literate and able to understand, respond to, and create meaning through different modalities. Classroom environments should provide opportunities for students to engage with different text types and demonstrate knowledge through various modes. When creating multimodal texts, the purpose, audience, and context must all be carefully considered.

Uploaded by

Renan Enggay
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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MULTIMODALITY

Diokno, Jaymhe Purposive Communication


Enggay, Renan BSA 2202
Estrella, Tatjana
MULTIMODALITY
• A fairly new concept in the general academic setting, but can be
a very powerful tool in light of digital and multicultural
communication.

• An inter-disciplinary approach that understands communication and


representation to be more than about language.

• It shows different ways of knowledge representations and meaning-


making, and investigates contributions of semiotic resources that are
co-deployed across various modalities.
MULTIMODAL TEXT
• A text or output is considered multimodal if it uses two
or more communication modes to make meaning.

• Highlights the significance of interaction and


integration in constructing a coherent text.
A multimodal text can either be
one of the following:

• Paper
• Digital
• Live
• Transmedia
SEMIOTIC SYSTEMS/RESOURCES

According to the New London Group (2000), meaning can be


composed through the following semiotic resources:

• Linguistic
• Visual
• Aural
• Gestural
• Spatial
MULTIMODAL LITERACY
It refers to awareness and effective use of different
ranges of modalities.
IMPORTANCE OF
MULTIMODAL LITERACY
TO STUDENTS
Effecti​​ve contemporary communication requires young
people to be able to comprehend, respond to, and
compose meaning through multimodal texts in diverse
forms.
Multimodal Learning
Environments
It refers to classroom environments where teachers
and students are using and interacting with
different types of texts and tasks across a range of
curriculum areas.
IMPORTANCE OF
MULTIMODAL LEARNING
ENVIRONMENTS
Students as well as the teachers have opportunities
to process information through listening, speaking,
reading, writing, and visual representation as well as
opportunities to showcase knowledge through oral
presentations and videos.
TIMES
WHERE
MULTIMODAL
TEXTS ARE
NOT
EFFECTIVE.
EXAMPLES
OF POSTERS
THAT
SHOWCASE
GOOD
MULTIMODAL
TEXTS.
IN CREATING A MULTIMODAL TEXT,
THE PURPOSE, AUDIENCE, CONTEXT
MUST ALL BE CONSIDERED.
• As to purpose, the creator of the text must be clear on the message
and the reason(s) why the message has to be delivered.

• As to audience, the nature, interests and sensitivities of the target audience


must be considered so the text will not be offensive and hurt people’s
sensibilities.

• As to context, the message should be clearly delivered through various


semiotic resources, and in consideration of the various situations where
and how the text will be read by different people having different cultural
backgrounds.
EVALUATING MULTIMODAL TEXTS

• What is the message?


• Who is the target audience of the message ?
• What is the purpose of the message?
• How is the message conveyed by the multimodal text?
• What task does each mode perform in conveying the message?
• What is the over-all effect of the message to the receiver?
• Can the source of the message or multimodal text be trusted? Why or why
not?
• Could there be a hidden agenda in the multimodal text? Why do you say
so?
The poster is titled “Concert for Kids”, which is fund-
raising concert for the New Jersey (NJ) Kids Foundation
in the U.S.The dominant photo is that of a guitar,
suggesting the music-inclined nature of the event. The
use of candies is suggestive of the concert’s
beneficiaries, who are kids with special needs. The use
of various colors adds to the notion on the playful
nature of kids. The font used is also playful rather than
sharp, and the dominant color of light blue is light on
the eyes, as well as the other color palettes used in the
poster. Both posters, Run for Rio and Concert for Kids,
demonstrate purposive use of semiotics to forward a
specific message. These are successful in meaning
making through the interplay of various elements.

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