Entry Modes
Entry Modes
Global Market
Entry Strategies
• Indirect Exporting
• Export merchants
• Export agents
• Export management companies (EMC)
• Cooperative Exporting
• Piggyback Exporting
• Direct Exporting
• Firms set up their own exporting departments
• Caveats:
• Lack of control
• Lack of trust
• Conflicts arising over matters such as strategies,
resource allocation, transfer pricing, ownership of
critical assets like technologies and brand names
• Greenfield Operations
• Offer the company more flexibility than acquisitions in
the areas of human resources, suppliers, logistics, plant
layout, and manufacturing technology.