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Unit 4-L1

Design thinking is a problem-solving process that incorporates analytical and creative thinking. There is no single agreed upon definition, as it can vary by context and discipline. Generally, it involves understanding user needs through observation and empathy, defining the problem from their perspective, generating creative ideas, developing prototypes, and testing assumptions through feedback. The process is iterative, with phases that define problems and generate solutions, with feedback loops to refine ideas. It aims to apply design methods to business innovation by focusing on early customer orientation and making ideas tangible for testing.

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166 views14 pages

Unit 4-L1

Design thinking is a problem-solving process that incorporates analytical and creative thinking. There is no single agreed upon definition, as it can vary by context and discipline. Generally, it involves understanding user needs through observation and empathy, defining the problem from their perspective, generating creative ideas, developing prototypes, and testing assumptions through feedback. The process is iterative, with phases that define problems and generate solutions, with feedback loops to refine ideas. It aims to apply design methods to business innovation by focusing on early customer orientation and making ideas tangible for testing.

Uploaded by

technical analysis
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We take content rights seriously. If you suspect this is your content, claim it here.
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DESIGN THINKING

PROCESS
UNIT 4
DEFINING DESIGN
THINKING
• There is no general agreement on a precise
definition of design thinking; there are
variations across disciplinary cultures, and
different meanings depending on its
context.
• For example, design thinking in architecture
is different from design thinking in a
management context.
• The design process is dynamic, and can be
complicated, messy, and nuanced as a
function of specific realm and application.
• Moreover, there are additional layers of
mystery associated with creativity itself,
hence the challenge inherent in efforts to
define it.
• Some of the general thoughts on design
thinking are:
• A process that results in a plan of action to
improve a situation.
• A skill that incorporates situational awareness
and empathy into idea generation.
• A tool that invokes analytical as well as
creative thought to solve problems that
consider context, stakeholder requirements
and preferences, logistical issues, and cost.
• A mindset in which ideas are triggered from
diverse, even discrepant, sources, and then
built upon to inform progressively better
solutions to challenges.
• A series of actions and an accumulation of
provisional inputs that are structured by a
loop in which problems are defined,
research and analysis are conducted, and
ideas are proposed and then subjected to
critical feedback and modification, which in
turn leads to repeating parts of the loop to
further refine the ideas.
Design Thinking is a
comprehensive customer-oriented
innovation approach that aims to
generate and develop creative
business ideas or entire business
models. Essentially, Design
Thinking attempts to project
designers' approaches and
methods in to business processes.
Design Thinking…
• Is an integrative approach
• Focuses on early customer orientation
• Emphasizes empathy
• Strives to make ideas tangible at an early stage
• Consists of frequent iteration loops between the
development phases
• Creates team-oriented, creative working spaces
• Combines analytical phases (collecting,
organizing, evaluating information) and synthetic
• Phases (developing, testing, improving
solutions)
BUILDING BLOCKS OF
DESIGN THINKING
The process of Design
Thinking
• According to Plattner et al. (2009), the Design
Thinking process consists of six process steps
with iteration loops:
• Understanding, observing, defining problems,
finding ideas, developing prototypes and
testing.
• The initial three phases, the so-called problem
space, describe the problem and its causes
• The subsequent three phases, the so-called
solution space, describe which solutions there
can be and how these can be implemented.
• Understanding the problem: In the first phase,
you create an in-depth understanding of your
target users’ problem or need. You have to
clarify which information you’re still lacking
about the target users, their needs, and their
problems.
• Observing customers: This phase consists of
detailed research and on-site observations
about the customer’s need or problem. It utilizes
observations and surveys so that you can put
yourself in the customer’s shoes.
• Defining the question: After the observations
and surveys, you should focus the insights on a
selected group of customers or users and
summarize their problems and needs in a
defined question.
• Finding and selecting ideas: Only in this
phase do you actually find ideas. You need to
employ creative principles and techniques so
that you prepare multiple possible solutions.
Evaluate the usefulness, economic viability and
feasibility of your ideas and make a selection.
• Developing prototypes: In this phase, you
should visualize the ideas, make them tangible,
and then outline, design, model, or simulate
them so that the potential customer
understands your idea and can test it.
• Testing assumptions: In this concluding
phase, you test your assumptions or ideas with
systematic customer feedback. You receive
responses, learn from them, and continue
developing your idea.
IDEO PROCESS OF DESIGN
THINKING
• Empathizing: Understanding the human
needs involved.
• Defining: Re-framing and defining the
problem in human-centric ways.
• Ideating: Creating many ideas in ideation
sessions.
• Prototyping: Adopting a hands-on
approach in prototyping.
• Testing: Developing a prototype/solution
to the problem.
THANK YOU

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