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MEDIA AND GLOBALIZATION-WPS Office

Globalization involves the spread of media and culture across the world. When a film is made in Hollywood, it is shown globally. Globalization also spreads ideas worldwide, such as greater acceptance of LGBT rights. Media can convey information through various channels of communication, including broadcast media like television and film, as well as print media and digital media on the internet. While media were thought to homogenize culture and spread Western values, audience studies found that people interpret media differently based on their own cultural communities. More recently, social media allows for the fragmentation of the global culture as people place themselves in "cyber ghettos" of like-minded individuals online.

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136 views9 pages

MEDIA AND GLOBALIZATION-WPS Office

Globalization involves the spread of media and culture across the world. When a film is made in Hollywood, it is shown globally. Globalization also spreads ideas worldwide, such as greater acceptance of LGBT rights. Media can convey information through various channels of communication, including broadcast media like television and film, as well as print media and digital media on the internet. While media were thought to homogenize culture and spread Western values, audience studies found that people interpret media differently based on their own cultural communities. More recently, social media allows for the fragmentation of the global culture as people place themselves in "cyber ghettos" of like-minded individuals online.

Uploaded by

ken kaneki
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd

MEDIA AND

GLOBALIZATION
MEDIA AND GLOBALIZATION
-Globalization entails the spread of various Media
cultures. -as its main conduit for the spread of
global culture and ideas.
-when a film is made in Hollywood, it is
shown not only in United States, but also
Easy to change colors, photos and Text. Easy to change colors, photos and
in other cities across globe. Text.

-Globalization also involved the spread of


ideas. For example the notion of the rights
lesbian, gay, bisexual and
transgender(LGBT) communities is
spreading across the world and becoming
more widely accepted
Media and its functions
-Jack Lule describes media as "a means of
conveying something such as a channel of
communication"
-Media(the plural of medium) they mean the
technologies of mass communication.
Media and itd Functions
Broadcast media Print media
•radio •Books
•film •Magazine
•television •Newspaper

Digital media
A.internet
•Internet media
•Internet site
B.mobile mass communication
The Global village and culture imperial-
ism
-Mcluhan used is analysis of technology to examine the impact of electronics media.

-television was turning the world into a "global village".

-In 1976, Madia critic Herbert Schiller argued that not only was the world being
americanized, but that his process also led to the spread of "american"capitalist val-
ues like consumerism."

-John Tomlinson cultural globalization is simply a euphemism for "western culture


imperialism" since it promotes " homogenized, westernized, consumer culture."
Critiques of cultural imperialism
-In the 1980s, media scholars and interpreted media messages. The field of audi-
ence studies began to pay attention to the ways in which audiences understood
emphasizes that media consumers are active participants in the
meaning-making process, who view media "texts"
-In 1985, Indonesian cultural critic len Ang studied the ways in which different viewers
in the Netherlands experienced watching the American soap opera
Dallas.

-In 1990, Elihu Katz and Tamar Liebes decided to push Ang's analysis further by ex-
amining how viewers from distinct cultural munities interpreted Dallas. They argued
that texts are recieved differently by varied interpretive communities because
they derived different meanings and pleasures from these texts.
Social Media and the Creation
of Cyber Ghettoes
-the internet and social media are proving that the globalization of
culture and ideas can move in different directions.

-While Western culture remains powerful and media production is still controlled by a
handful of powerful Western corporations, the internet, particularly the social media, is
challenging previous ideas about media and globalization.

-2000s, commentators began referring to the emergence of a "splinternet and the


phenomenon of "cyberbalkanization" to refer to the various bubbles people place
themselves in when they are online.
Credibility and Reability:

Newspaper story/professional journalist versus


viral post/post
Thank you

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