How Social Media
Influencers Affect the
Younger Generation
Group 4 - Franz
Agenda
Introduction
Background Research
Objectives
Aim and Need for the Study
Methodology
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Introduction
The younger generations in this day and age already have access to the internet, which they
use to view videos online, play games on their phones, and even communicate virtually with
peers. And when talking about interacting virtually, social media comes to mind.
• This study is crucial for determining if the impact of social media influencers on younger generations
is beneficial or detrimental to their welfare.
• It also educates young people about the restrictions and boundaries associated with using social media.
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Background
Research
Background Research
Studies have demonstrated how social media influencers affect the
younger generation.
As an example, consider the study done by Qin MoShi on how
influencers affect young people's purchasing behavior (MoShi,
2020). In order to better understand how influencer marketing
affects consumers' purchasing decisions, the aforementioned study
explores both influencers and influencer marketing simultaneously.
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In this regard, the researcher discovered that respondents
who follow influencers on social media experience a
significant impact. In actuality, 90% of participants have
already taken action as a result of influencers.
They either used a novel product or went to a certain
location. 80% of respondents indicated they are following
influencers' recommendations and more than half stated
they are willing to try things because of their suggestions.
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However, a document was also published that examines
followers' problematic interaction with influencers on
social media has been published.
The aforementioned paper is among the first to investigate
which elements of social media influencing may cause
followers' problematic engagement, which is vital to look
at given the sizeable volume and financial value of social
media influencing.
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According to the study's findings, social attractiveness of
influencers has a greater impact on developing followers'
attachments than any other factor. When it comes to
problematic engagement, increasing the number of
influencers you follow could lessen the effects of
attachment to the community (a sense of belonging), but
not the impact of attachment to the influencer (parasocial
relationship).
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Objectives
The researcher aim to achieve their objective of Social Media Influencers Good or Bad
Impact on the Younger Generation by answering the following specific objectives:
1. 2. 3.
To raise awareness To evaluate the purpose To assess the influence
among the younger of this study is to of the younger
generation about what ascertain whether it has generation, learn how
they see on social media more harmful or social media influencers
and how it may beneficial effects on the affect the younger
influence them younger generation. audience, and raise
positively or negatively. awareness of their
negative effects.
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Aim and Need for the Study
Social media influencers frequently have a significant
impact on how young people see themselves and the
world, and there is continuous discussion about whether
these effects are more positive or negative. Consequently,
the purpose of this study is to ascertain whether it has a
more harmful or good effect on the younger generation.
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As trends change, so do teenage behavior patterns, and a
trend is something that is popular or in style at a particular
time. Social media is largely to blame for these
tendencies. Therefore, if you are unaware of these, you
may worry about your child's well-being or whether they
are imitating what they see. It is crucial that we
understand who or what impacts our children so that we
can intervene if necessary if such influences are harmful.
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We need this study to learn how social media influencers
affect the younger audience and to raise awareness of their
detrimental effects. Knowing who and what influences
children is crucial since it is via these influences that a
child's personality and moral character are developed.
They are referred to as social media influencers, after all.
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RESEARCH METHODOLOGY
The researchers will conduct a survey with a questionnaire
to gather data information from the respondent and only
the particular participant can answer the survey. Through
this survey, there’s definitely a lot of information you can
gather from the participants. A social media questionnaire
or survey is a full-proof method that can help us to gather
and interpret the online behaviors of the media influencers.
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The respondents will be members of the younger
generation, specifically aging from 12-15. We will be
sending them the links to the online survey after receiving
their consent. About 5 - 10 respondents are necessary for
this survey. Following the data collection, the researchers
should examine the data, synthesize the findings, and draw
a believable conclusion. After the study, researchers
anticipate being able to address the majority of their
research topics.
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Thank you !
Members:
Zamantah Ambal Juliana Aaliyah Uy
Janika O. Laya-og Leovin Jay Melgar
Karelle Paracale Hanzkieth Ranjo
