T.R. Jain & Dr. O.P.Khanna
T.R. Jain & Dr. O.P.Khanna
Khanna
Managerial economics is the application of
economic theory and quantitative methods
to the managerial decision making
process.
Managerial economics provides a link
between economic theory and decision
sciences in the analysis of managerial
decision making.
--- Mansfield
Applied Economic Theory
Pragmatic
Multi-disciplinary
Descriptive and Prescriptive
Applied Science
Demand Analysis Advertising
and Forecasting
Resource Allocation
Production Function
Price System
Cost Analysis
Profit Management
Inventory
Management Decision Theory
under Uncertainty
Utilization of Natural and An Integrating Agent
man –made resources
Revenue to the
Solving Economic
Problems
government