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Blinkit: Customer Value Exchange Model

Blinkit is an online supermarket that delivers groceries and other products within 10-27 minutes in many Indian cities through a hybrid dropship and owned inventory model, with a focus on fast fulfillment, a wide range of categories beyond just groceries, and social proof and customer service. The document then discusses Blinkit's business model and strategies around subscriptions, private label brands, a buy now pay later option, wishlists, and metrics to measure the success of these initiatives.

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Anshit Bansal
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140 views7 pages

Blinkit: Customer Value Exchange Model

Blinkit is an online supermarket that delivers groceries and other products within 10-27 minutes in many Indian cities through a hybrid dropship and owned inventory model, with a focus on fast fulfillment, a wide range of categories beyond just groceries, and social proof and customer service. The document then discusses Blinkit's business model and strategies around subscriptions, private label brands, a buy now pay later option, wishlists, and metrics to measure the success of these initiatives.

Uploaded by

Anshit Bansal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Blinkit

What is Blinkit? ◦ Customer Value


◦ Online Supermarket with products over a
range of categories delivering in 27+ cities
Exchange Model
with a dropship inventory hybrid model.
◦ Currently focussing on creating FMCG Product Customer
private brands. • Utility • Purchase
• Fulfiment • Referrals
The Blinkit USP • Status • Price
◦ Fast and lean supply chain. Signals
◦ Breadth of categories (not just groceries).
◦ Focus on social proof & customer service.
Survey
Basis:
Subscription
Subscription Commerce is growing at an
exponential rate. In simple words, subscription-
based eCommerce is a business model that
allows customers to subscribe to products or
services they need on a recurring basis. This
model can increase your customer’s lifetime
value significantly.

Wishlist
“Add to wishlist” and “Save for later”
both are the best ways to reduce
shopping cart abandonment on Blinkit.
Wishlist is basically a personal shopping
bag which helps to store items that
customers are willing to buy. It helps to
store items which customers like but
don’t want to buy at the same time.
BUY NOW PAY LATER
Buy Now, Pay Later (BNPL) is a type of short-
term financing that allows consumers to make
purchases and pay for them at a future date,
often interest-free. Also referred to as "point of
sale installment loans," BNPL arrangements
are becoming an increasingly popular
payment option, especially when shopping
online.
Solutions
Metric/Solution Customer Satisfaction Implementation of Ease Revenue Potential
Buy Now Pay Later (Priority 1) High Medium High
(No need of payment from user (Infrastructure already exists) (Encouragement of Purchases)
end)
Brand Product (Priority 2) Medium Medium High
(Better Prices) (Robust Supply Chain and Dark (Higher Margins)
Stores)

Subscription Model - Grocery Medium High Medium


(Priority 3) (Reduced Periodic Efforts) (Robust Supply Chain and Dark (Repeated Cost, Streamlined
Stores) Operations)

Blinkit Coins (Priority 4) High Low Medium


(Added Incentive to purchase) (Partnerships) (Encourages higher average order
value)

10 Minutes with GMV of >400 Low High High


(Priority 5)) (No 10 Minutes Delivery for Order (Saves cost on Dark Stores and
Value<400) Delivery Executives)

Wishlist (Priority 6) Medium High Low


(Future Planning Rewarded) (Single New Page) (Future Purchases Earmarked)

Subscription Model - Dairy (Priority High Low High


7) (Reduced Periodic Efforts) (Perishable Goods, Logistics, (Repeated Cost, Streamlined
Cancellations) Operations
Metrics
Success Metrics:
◦ Average Order Value per User : Average order value should increase significantly.
◦ Net Promoter Score : Customer Satisfaction Ratings for Grofers Brand.
◦ Dwell : Amount of time spent by user on shopping page for Blinkit coins.

Adoption Business Impact Change in User


Interaction of users Engagement of users & Long term effects of
with solution. Revenue. strategy.

Failure Metrics:
◦ Bounce Rate: _% of users not completing a purchase due to minimum order value constraint.
◦ User Retention: Retention for long term of Blinkit with introduction of new features.
ABC
FRAMEWOR
K

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