A School
Presentation
C
T o p i 9
:
Technology Application
AI
M
R
AI
in Tourism
R e p o r t e r AI
M
R
Name: Aisha Omar AI
Class: BSTM 2 L
Subject:Tourism Info.
Mngt
Name: Mary Joy Manugas
Class: BSTM 2
Subject:Tourism Info. Mngt
Objectives:
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Tick
et
et
• Understand the need of Technology application
as an important tool in information
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• Identify and Learn the importance of Tourism
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Organizations
• Identify the contribution of regional and local
approaches of technology application in
tourism.
Introduction
• The intense competition in today's business environment means that
tourism and hospitality businesses have to work hard to maintain and
develop their competitiveness. The success of a business, to certain
extent, depends on its ability to acquire and utilize updated
information to assist its management and marketing processes.
• Hence, Information Technology (IT) assists organization to manage
information dynamically and influences business competitiveness
through assisting decision makers to make appropriate investments
and decisions. IT helps to meet the demands for timely and accurate
information by customers and the IT diffusion in the tourism and
hospitality industries has recently increased at an unprecedented rate
(Connolly & Lee, 2006; Singh & Kasavana, 2005).
• To keep the business or tourism running, and in
fact prospering. Tourism need to imbibe new
technologies, implement strategic decisions on
the basis of data collected from disparate online
sources and upturn the Tourism businesses.
Tourism Organization
The tourism organizations consists of
international, national, and non-
governmental organizations that help
develop and manage tourism. They
may be into education and training,
marketing, regulations, investment,
environmental management, or socio-
cultural programs.
1
2
International Tourism 3
Organizations 4
5
UN WORLD TOURISM ORGANIZATIONS 1
The most important tourism organization is the
World Tourism Organization(WTO), this is a
specialized agency of the UN tourism
2
development. It also serves as a global forum
for tourism policy issues and plays a central
3
role in promoting responsible, sustainable, and
universally accessible tourism, paying particular 4
attention to the needs of developing countries.
5
WORLD TRAVEL & TOURISM COUNCIL
The world’s leading private sector international tourism 1
organization. Membership includes airlines, tour operators,
online distribution, cruise lines, hotels and gaming industry. 2
PACIFIC ASIA TRAVEL ASSOCIATION 3
The leading authority, advocate and catalyst for the
responsible development travel and tourism industry in the
4
Asia Pacific Region.
5
NATIONAL TOURISM ORGANIZATION (NTO)
Primary government bodies that are responsible for the
development of the tourism industry in a particular country.
Institutions that regulate, develop tourism and promote it within 1
and outside destination.
2
INTERNATIONAL CIVIL ASSOCIATION ORGANIZATION
(ICAO) 3
Promotes the civil aviation on a world wide scale. Has an
organization of about 134 governments 4
5
1
Philippine Tourism 2
3
Agencies
4
5
DEPARTMENT OF TOURISM
Primary government agency responsible for encouraging ,promoting
and developing tourism as a major socio-economic activity to
generate foreign currency and employment. 1
PHILIPPINE TOURISM AUTHORITY 2
Government-owned corporation created as an attached agency of the
Department of Tourism.
3
PHILIPPINE CONVENTION and VISITORS CORPORATION(PCVC)
Responsible for international marketing, participates in trade missions 4
and travel trade expositions sponsored by international and regional
tourism organizations. 5
INTRAMUROS ADMINISTRATION
Oversee the preservation, restoration and development of 1
intramuros.
2
NAYONG PILIPINO FOUNDATION
Represent the various cultures, arts and industries of the Filipino 3
people.
DUTY FREE PHILIPPINES(DFP)
4
Duty and tax free merchandising system established and
operated by DOT 5
PROFESSIONAL TOURISM ORGANIZATION
Established to bridge the gap between government and
1
industry.
2
PHILIPPINE TRAVEL AGENCIES ASSOCIATION(PTAA)
Organizer of Traveltour Expo. 3
PHILIPPINE TOUR OPERATORS ASSOCIATION(PTOA) 4
Administers the annual Philippine Travel Mart held every
November. 5
Importance of Tourism
Organization
They generally include—research;
information and promotion within the
country; overseas promotional activities;
international relations; development of
tourist areas; overall tourism policy and
promotion; supporting key tourism
interests in a time of financial crisis.
Regional and 1
Local Approaches 2
3
of Technology in
4
Tourism
5
• Tourism is considered globally an important tool for regional
development. Through its activities and interconnections with
other industries it has a strong impact on the whole environment
of the destination in the form of different effects on bodies and
objects in that environment.
• The evolution and application of digital technologies are
profoundly changing the way people live, work, travel and do
business, and in the process, they are transforming and
reshaping tourism. The scope and uptake of digital technologies
varies across countries, sectors, organizations and places. The
resulting opportunities and barriers create an uneven playing
field, which is exacerbated by a growing gap between tech-
driven and globally connected tourism businesses, and
traditional micro and small businesses often characterized by
low-tech business practices.
• Much attention to date has focused on digital marketing and e-
commerce as a way of reaching new markets, engaging
customers and building brand. However, while these technologies
might build market access and awareness, increase connectivity
and facilitate financial transactions, they are less effective in
enhancing productivity or innovation in an increasingly
competitive global marketplace.
• Tourism patterns have diversified from pre-tour planning and
management systems to tailor-made tourist spots by tourists
(Tomas et al ., 2018;Martin, 2018). In this regard, national and
local governments are making an all-out effort to develop a
variety of tourism resources to revitalize their local economies by
attracting tourists since the tourism sector has positive economic,
sociocultural, and environmental effects Martin & Martina, 2018).
• The challenges of local government tourism planning and policy For
Australian governments, a regional approach to tourism has been a key
policy platform for over three decades. It is an approach adopted in many
countries across the world as it offers what appears to be a cost-effective
hierarchical solution to program delivery. (This approach is described
elsewhere e.g. Carson & Macbeth 2005, Jenkins 2000).
• It is important to note however, that whilst regional approaches vary
between the Australian states, the focus of Regional Tourism Organizations'
(RTO) operational objectives and funding has generally been on growing
market demand. Marketing and promotional activities receive significant
injections of funds when compared to supply-side initiatives. Moreover, the
operational objectives of RTOs, organizational skill sets and funding
structures and processes have all been geared towards marketing. There
has been little, and in some cases no attention to supply side issues such
as tourism planning, visitor management, investment attraction and support
for product innovation and packaging. Local governments have been critical
of this regional approach and the lack of support for sustainable tourism
planning and management activities (O’Neill 2008, Parliament of Victoria
2008, The Stafford Group 2008).
• This situation is exacerbated where RTO managers’ salaries are
supplemented by incentives such as how many marketing dollars they
attract through co-operative marketing campaigns. Such a situation
actively discourages sustainable planning and management by over-
emphasizing marketing activities. This regional policy approach sits well
with governments’ continued support of neoliberal management
practices. In these practices, market-based instruments are seen to be
more desirable because they seek to grow markets and are thought to
use limited resources more effectively (Pforr 2007).
• During the 1990s however, it became increasingly apparent that for
many of the Australian States, even 10 or 12 tourism regions were too
difficult to manage. According to an independent review undertaken in
Queensland, and which tends to reflect mainstream thought: ‘RTOs are
mostly seen to be under resourced to perform the roles and tasks
expected of them and are in the invidious position of having to try and
satisfy member needs, State funders such as TQ and local funders such
as local – regional councils’ (The Stafford Group 2008: 7
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