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NABC Method Presentation

1. The document explains the NABC approach, which stands for Need, Approach, Benefit, Competition and is used to develop, assess, and present ideas. 2. It identifies the four elements - Need, Approach, Benefit, Competition - that define a project's value proposition. 3. The benefits of using the NABC approach include presenting ideas in an accessible way, incorporating user feedback, and focusing on relevance and importance.

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Amir Gabriel Zamora
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201 views12 pages

NABC Method Presentation

1. The document explains the NABC approach, which stands for Need, Approach, Benefit, Competition and is used to develop, assess, and present ideas. 2. It identifies the four elements - Need, Approach, Benefit, Competition - that define a project's value proposition. 3. The benefits of using the NABC approach include presenting ideas in an accessible way, incorporating user feedback, and focusing on relevance and importance.

Uploaded by

Amir Gabriel Zamora
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Prof. Aida M.

Alfaro

OBJECTIVES:
1. Explain the meaning of NABC
2. Identify the four fundamentals
that define a project's value
proposition
3. Give the benefits of using the
NABC approach
4. Develop a pitch which addresses
these 4 elements.
Mindset
 If you are hungry
(Need).

 Go to the company canteen


(Approach).

 The food is great and the


the place is quiet
(Benefits).

 The alternative is McDonald's,


but is noisy at lunchtime
(Competition)
What does NABC stand for?
 NABC is a tool used for the development,
assessment, and presentation of ideas. Anyone
can use it both in everyday situations whether
at home or at work, whenever there is a need
for original thinking.

 Using the model can help you to bring clarity


and to organize your ideas. If you do it for the
first time, you are not expected to have all of
the answers. Your NABC will likely change as
you progress.
NABC is also a method which helps present
ideas in an easily accessible and captivating
way but, most importantly, it helps develop
and assess them.

With NABC, users are part of the process in


all stages of its development

It should be developed while keeping in mind


the need of the citizen/client/user.
In other words whoever is at the receiving
end.
What are the benefits of this method?

• Presents ideas in an easily accessible and


captivating way
• Can be combined with other methods like
SWOT-analysis and many more
• End-users are part of the process. It makes
sure your idea is relevant to the listeners
• Focuses on the importance of the idea
whether or not it is interesting
When NABC assesses an idea, it introduces
specific questions which have to be answered

EED
 What are the needs of the customers and the
market?
 What is the problem?
 Who has the problem?
 How many customers are there?
 Who have you spoken to?
 How big is the market?
 Can the market be accessed easily?
 What is fitting with the company?
PPROACH

 What is your innovative and compelling


approach/solution?
 How does it address the customer’s needs?
 What is the “secret sauce” for you to make it
happen?
 What will the solution look like?
 How will it work?
 What will go in the “box”?
 What will it look like for the user?
 How will the customers find out about it?
ENEFIT

 What is the value proposition for the customer?


 How much time and money would be saved?
 What is the payback for the customer?
 What is the Return of Investment to the
investors?
 What is the profit formula?
 Is there a growth potential?
OMPETITION

 What are the alternatives?


 Who else is working on a solution?
 Why is your solution 10x better?
 What are your differentiators?
 Where are the “big gorillas?” How will you
confront them?
 How will you stay competitive in long term?
Assessment: Speaking
1. Prepare a short and concise product
pitch using the NABC approach.
2. Be sure to identify the Need and the
Approach to be used in solving the
problem.
3. Identify the Benefits by emphasizing
the innovative or unique solutions to the
problem.
4. Give an overview of the strategic gains
& growth horizons to beat the
Competition
REFERENCE

https://
copernicus-incubation.eu/wp-content/uploads/201
8/01/NABC-pitch-preparation-slide-deck.pdf

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