CONSUMER

AWARENESS
Social Science Project
Class 10th
 ACKNOWLEDGEMENT

I am using this opportunity to express my gratitude to my teacher

as well as our Principal gave me this golden opportunity to do
such a good project on the topic “CONSUMER AWARENESS”.

I am thankful to everyone who supported me for the completion of this project

and gave me their aspiring guidance, friendly advice and invaluable feedback
during the project. I am sincerely grateful to all of my friends, co-partners,
family and guide who shared their truthful and illuminating views on a number
of issues related to the project by devoting their precious time.
 • Who is a "CONSUMER"?

INDEX
• Means of exploiting a Consumer.
• Factors responsible for exploitation
of Consumer.
• What do you mean by Consumer
Awareness?
• Consumer Rights.

INDEX
• Importance of Consumer Rights.
• Responsibility of a Consumer.
• Consumer Movements.
• Need of Consumer Movements.
• Consumer Court.
• Consumer Protection Act 1986.
• Standardization.
• BIS Mark
• AG Mark
• Duties of a well Informed Consumer
• Conclusion
 WHO IS A
A consumer is a person or
"CONSUMER"? group of people who are the
final users of products and
or services generated within
a social system.

A consumer do not resale

any service or goods and
keep them for personal use.
 Incorrect weighting.
MEANS OF
EXPLOITING Sub-standard Quality.
A CONSUMER Duplicate Articles.

Adulteration and Impurity.

Lack of Safety Devices.

False or Incomplete Information.

Unsatisfactory after-sale service.

Rough Behavior and undue conditions.

 FACTORS Limited information.
RESPONSIBLE
Wrong information.
FOR
EXPLOITATION Shortage of supply.
OF CONSUMER Limited competition.

Illiteracy of a consumer.

Ignorance of a consumer.

Few sellers.

No markets.
WHAT DO YOU
MEAN BY Consumer awareness is making the
consumer aware of His/her rights.
"CONSUMER
AWARENESS"?
It means that consumers are aware of
products or services, its characteristics and
the other marketing P’s (place to buy, price,
and promotion).

It encourages which helps

consumers function more efficiently
in the market place.
ENHANCES CITIZEN
AWARENESS.

IT PROMOTES SELF-
CONFIDENCE AND
INDEPENDENCE.

IT IMPARTS LIFE SKILLS WHICH

CONTRIBUTE TO SUCCESS IN
EVERYDAY LIVING.

IT INCREASES SALES.
IT IMPROVES THE QUALITY OF LIFE
AS WELL AS ENVIRONMENT.

PROMOTES A STABLE SOCIETY.

IT SATISFIES CUSTOMERS.

IT FOSTERS VALUES SUCH AS

DISTINGUISHING BETWEEN NEEDS
AND WANTS, PAYING BILLS,
SAVINGMONEY, PLANNING AND
BUDGETING.
CONSUMER RIGHTS.
IMPORTANCE Consumers are entitled to rights as consumers,
and these rights provide protection to consumers.
OF
CONSUMER It protects consumer against products,
RIGHTS production processes and services which are
hazardous to healthor life.

To be given the facts needed to make an

informed choice, and to be protected against
dishonest or misleading advertising and labeling.

To receive a fair settlement of just claims,

including compensation for misrepresentation,
shoddy goods or unsatisfactory services.
RESPONSIBILITY OF A CONSUMER
Critical Awareness : The responsibility to be more alert and
questioning about the price and quality of goods and services we
consume.

Action : The responsibility to assert ourselves by acting to ensure

that we get a fair deal as long as we remain passive consumers we
will continue to be exploited and manipulated.

Social concern : The responsibility to consider the impacts of our

consumption patterns and lifestyles on other citizens especially the
poor disadvantaged or powerless consumers whether they be in the
local national or international community.

Solidarity : The responsibility to come together and organize

consumers in order to enhance the strength and influence required
to promote and protect our interests.
CONSUMER
MOVEMENTS

• Consumer movement is an
effort to promote consumer
protection through an
organized social movement
which is in many places led by
consumer organizations.
 NEED OF Providing consumer education.
“CONSUMER Providing consumer protection.
MOVEMENTS“
Building pressure on government.

Arranging consumer protection programmes.

Organizing public opinion.

Providing guidance to consumer.

Fight against marketing system.

Consumer awareness.
CONSUMER These courts look into the grievances and
complaints of the consumers against the traders
COURT and manufacturers.

These courts are required to dispose off each

complaint within 3 month.

These courts reduce burden on other courts.

Different level of consumer courts are set for

different amount of money.
CONSUMER
PROTECTIO Consumer Protection Act is an act of
N ACT 1986 Parliament of India enacted in 1986 to
protect interests of consumers in India.

It makes provision for the stablishment

of consumer councils and other
authorities for the settlement of
consumers disputes and for matters
connected there with.
STANDARDIZATION
Under standardization of products government lays
minimum standard for the products.Through
standardization of products the government tries to
protect the consumers from lack of quality.

The government of India has established two

agencies to check the qualities of products.

If any consumer is dissatisfied with the qualityof a

certified product, he/she can complain to the
nearest regional office of BIS.
BIS MARK

• Bureau Of Indian Standards has the

responsibility of laying down the
standards for industrial and consumer
goods on a scientific basis and
certifying the goods that meet the
standards and the prescribed quality.
AG MARK

• It is implemented under the

Agricultural Produce Act, 1937, as
amended in 1986. This scheme is
run by the Director of Marketing
and Intelligency (DMI) in the
ministry of agriculture, government
of India.
 DUTIES OF A WELL INFORMED
CUSTOMER
While purchasing the goods, consumer should look at the quality of
the product, the marked price, guarantee or warrantee period.

Consumer should preferably purchase standardize products which

contain seal of ISI or Agmark.

A consumer should ask for a cash-memo and warrantee card.

Consumer must be aware of his rights and duties.

He should know the method of how to proceed, if he is cheated.

CONCLUSION
A CONSUMER IS A INTEGRAL PART OF AN
ECONOMY.IT ALL START FROM A
CONSUMER AND END ON A CONSUMER.

THUS, CONSUMER SHOULD BE GIVEN ALL

DUE RESPECTS AND SHOULD NEVER BE
EXPLOITED.

ALSO A CONSUMER MUST ALSO KNOW ALL

HIS RIGHT AND BE A AWARE CONSUMER
WHO CAN FIGHT FOR HIS RIGHT AND, BE
CAUTIOUS ON SHOPPING EACH TIME.