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Development Communication

This document discusses the role of development communication. It has three main points: 1) Development communication has two primary roles - a transforming role by bringing social change for higher quality of life, and a socializing role by maintaining societal values. 2) As a transforming role, development communication is used to achieve social objectives and act as an instrument for change. 3) As a socializing role, development communication also seeks to maintain established societal values by providing innovation for societal change.

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Sherin P Shaji
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24 views

Development Communication

This document discusses the role of development communication. It has three main points: 1) Development communication has two primary roles - a transforming role by bringing social change for higher quality of life, and a socializing role by maintaining societal values. 2) As a transforming role, development communication is used to achieve social objectives and act as an instrument for change. 3) As a socializing role, development communication also seeks to maintain established societal values by providing innovation for societal change.

Uploaded by

Sherin P Shaji
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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UNIVERSITY INSTITUTE OF MEDIA

STUDIES
MAJMC-2nd Semester
DEVELOPMENT COMMUNICATION 20JMT-651
Prepared by – Dr.Fakira Mohan Nahak (E7244)

Role of Development DISCOVER . LEARN . EMPOWER


Communication 1
lectures Objectives
1 To understand development and its various aspects.

2 To be aware about the roles & responsibilities of Journalist in


developing countries.

3 To know the requirement of development communication.

Lecture Outcomes
LO ELEMENTS Level
Number
LO1 To understand development and its various aspects  Apply

LO2 To be aware about the roles & responsibilities of Journalist Development Communication
in developing countries Analys
e
  https://images.app.goo.gl/5TME4tCpnJGBaYS8A
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Role of development communication

• Development communication thus can be said to have two primary


roles, i.e.,
• (a) transforming role, as it seeks social changes for a higher quality of
life.
• (b) Socializing role, by seeking to maintain some of the established
values of the society

3
Role of development communication

• The role can be discussed as following:


• A) Development communication is used for transforming role by
bringing in social change in a way that will bring a higher quality of
life. Here communication acts as an instrument to achieve these
objectives.

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Role of development communication
• B) Development communication also tries to maintain the
established values of the society by playing a socializing role.
• In playing these roles, development communication seeks to create
an atmosphere for change as well as providing innovation through
which society may change.

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https://images.app.goo.gl/BV5hLkKqQ5UWFyKQ7
Role of Communication
• Behaviour Change Communication
• Communication for Social Change
• Communication for advocacy
• Strengthening an enabling media and communication environment

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Assessment Pattern
• Internal Examination
• External Examination
• Assignments
• Quiz
• Tutorial
• Surprise Test

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BOOKs & REFERENCES
Text Books:-Nibedita Phukan , Development Communication: 
• Bolesław Domański & Krzysztof Gwosdz ,Effects in local and regional development
Online References
Payel Sen Choudhury. Media in development communication,[web post] retrieved on Dec 1,2017 from
http://www.caluniv.ac.in

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Summary
• Role of communication in development
• Communication for development
• Development for communication

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THANK YOU

For queries
E-mail ID:- [email protected]

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