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Sales Department Relations

This document discusses the importance of coordination between departments in an organization. Coordination ensures that all departments work together towards overall company objectives. It involves coordinating activities like personal selling with marketing, and coordinating the sales department with other internal departments. Effective coordination can occur through both formal methods like using coordinating committees, as well as informal coordination which is generally more important. Coordination between departments assists each other and helps maintain good relationships at all levels of the organization.

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Satish Verma
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182 views24 pages

Sales Department Relations

This document discusses the importance of coordination between departments in an organization. Coordination ensures that all departments work together towards overall company objectives. It involves coordinating activities like personal selling with marketing, and coordinating the sales department with other internal departments. Effective coordination can occur through both formal methods like using coordinating committees, as well as informal coordination which is generally more important. Coordination between departments assists each other and helps maintain good relationships at all levels of the organization.

Uploaded by

Satish Verma
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Presented By: SATISH VERMA

Interdepartmental relations and coordination Coordination of personal selling with other marketing activities Coordination of personal selling with other departments Sales departments external relations

Coordinating is the activities of all departments so that maximum progress is made towards overall company objectives. This is the dynamic relationship , so a change in one department often has repercussions in others.

Formal Coordination To build coordination in to the organization through grouping allied activities under a high ranking executives. To achieve coordination through the general administrative officer- president ,vice president or general manager. To use policy , planning and coordinating committees made up of representative of concerned departments.

Informal Coordination Informal coordination is generally more important than formal coordination.

Same objective Different Approaches Need skill-full blending

Assists each other


Good coordination & frequent communication

WHY ???

ASSISTS EACH OTHER

MAINTAIN RELATIONSHIPS AMONG PERSONNEL AT ALL LEVELS

Service is a powerful selling argument

Locating personnel in the same field office

Coordinating is informal & at lower organizational levels

IMPORTANT IN SECURING SALES VOLUME

FORMAL & INFORMAL RELATIONS AT ALL LEVELS ARE NEEDED

Why is it essential?
Importance of Coordination How they are mutually important to each other How to achieve coordination

Why is it required?
Achievements When they are maintained: New Product Departments New Product Managers New Product Project Management team Product Development Committee

SALES AND PERSONNEL SALES AND FINANCE Budget control Credit regulations Credit policies SALES AND ACCOUNTING

Cooperation is in 3 main ways sales department provides purchasing with sales estimates. purchasing department informs the sales department on stock availability. fulfills the sales department requirements.

SALES AND PUBLIC RELATIONS

SALES AND LEGAL ASPECTS

IMPORTANCE RESEARCH RESPONSIBILITY

BASIC PRODUCT SERVICE POLICIES

TWO OBJECTIVES OF TRADE ASSOCIATION CONTACTS WITH COMPETITORS CONTROVERSIAL CONDUCT

IMPACT OF GOVT RULES &REGULATIONS IMPACT ON MARKETS IMPACT ON CREDIT

BUYING BY THE GOVT


IMPACT OF GOVT INCOME

IMPACT OF SCHOOL EDUCATION OF SALES EXECUTIVES IMPACT OF SALES EXECUTIVES ON

EDUCATIONAL PROGRAMMES

IMPACT OF PUBLICITY IMPACT OF GOOD PRESS RELATIONS OPEN DOOR POLICY

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