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Media & Information Languages

This document discusses key concepts related to media and information languages. It defines language, media languages, genre, codes, conventions, and technical codes used in media. It provides examples of technical codes like camera techniques and shots. It also discusses symbolic and written codes, media messages, how messages are designed for public consumption, media portrayals, media and violence, the audience, the relationship between media and producers, and other stakeholders.

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Joel Birung
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53 views28 pages

Media & Information Languages

This document discusses key concepts related to media and information languages. It defines language, media languages, genre, codes, conventions, and technical codes used in media. It provides examples of technical codes like camera techniques and shots. It also discusses symbolic and written codes, media messages, how messages are designed for public consumption, media portrayals, media and violence, the audience, the relationship between media and producers, and other stakeholders.

Uploaded by

Joel Birung
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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MEDIA AND

INFORMATION
LANGUAGES
LANGUAGE
It pertains to the technical and
symbolic ingredients or codes and
conventions that media and
information professionals may select
and use in an effort to communicate
ideas, information, and knowledge.
MEDIA LANGUAGES
These are codes, conventions,
formats, symbols and narrative
structures that indicate the
meaning of media messages to
an audience.
GENRE
• comes from the French word
meaning 'type' or 'class‘
• can be recognized by its common
set of distinguishing features
(codes and conventions)
CODES

Codes are systems of signs that


when put together create
meaning
Semiotics – the study of signs
CONVENTION

Are the generally accepted ways


of doing something.
In the media context, refers to a
standard or norm that acts as a
rule governing behavior.
TECHNICAL CODES
Technical codes include sound, camera
angles, types of shots and lighting. They
may include, for example, ominous
music to communicate danger in a
feature film, or high-angle camera shots
to create a feeling of power in a
photograph.
TECHNICAL CODES
CAMERA TECHNIQUES
Basic Camera Shots
Extreme Wide Shot
Wide Shot
Medium Shot
Medium Close- up
Close- up
Extreme Close- up
SYMBOLIC CODES
Ways in which equipment is
used to tell the story (camera
techniques, framing, depth of
fields, lighting and exposure,
etc.)
SYMBOLIC CODES
WRITTEN CODES
Use of language style and
textual layout (headlines,
captions, speech bubbles,
language style, etc. )
WRITTEN CODES
WRITTEN CODES
MEDIA MESSAGES
The information sent from a source to a
receiver. Media messages are
communications that reach an
audience. These can be deconstructed
to determine their intention and
technique.
DESIGNED FOR THE
PUBLIC
Messages from this sourse are
created for public consumption,
chances are, these messages are
designed and disseminated in
accordance on how media entities
want their messages to be perceived.
DESIGNED FOR THE
PUBLIC
MEDIA PORTRAYALS
Media has the power to reach out to
the public in general and this
impressions apparently cover
portrayals of people with various
profiles and one of the most portyals
in media is woman.
MEDIA PORTRAYALS
MEDIA & VIOLENCE
The power of media escalates its
effects towards violence portayed,
in some cases it may even affect
behavior of media consumers.
MEDIA & VIOLENCE
MEDIA AND THE AUDIENCE
The group of consumers for whom a
media message was constructed as
well as anyone else who is exposed
to the message.
EFFECT OF MEDIA
MESSAGES TO THE
AUDIENCE
1. Physiological 4. Attitude
2. Cognitive 5. Affective
3. Belief 6. Behavior
MEDIA AND THE AUDIENCE
MEDIA AND THE
PRODUCERS
People engaged in the process of
creating and putting together
media content to make a finished
media product.
MEDIA AND THE
PRODUCERS
MEDIA AND OTHER
STAKEHOLDERS
Libraries, archives,
museums, internet, and
other relevant information
providers.
END OF PRESENTATIONS

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