Georg Simmel was an early
German sociologist and structural
theorist who focused on urban life
and the form of the metropolis.
Definition OF
SOCIAL
FORMS: a
patterned mode
of interaction
through which
people obtain
their individual
goals.
INDIVIDUAL GOALS:
SENSE OF INDIVIDUAL
TYPES OF PEOPLE
-OCCUPY A POSITION BECAUSE OF
SOCIAL FORM
1.STRANGER
2.COMPETITOR
3.ADVENTURER
4.MISER (hoarder of wealth)
Concept of Simmel linking to
popular culture
Fashion could be the
primary
means by which
individuals
differentiated
themselves
from each other
Fads
Fads are the one hit wonders of the fashion world.
They come and go as quickly as a summer rain.
A fad may be “huge” for one season, but often lasts
about a year.
Fads tend to have a very limited appeal,
Fads often start with street style;
some fads are regional.
There may be a fad for your city, or region of the
country.
Fads
If the fad has a broader geographical
sweep, you will find it in the fast
fashion outlets.
If the fad survives and grows to be
found more broadly in retailers
catering to a wider age demographic,
it has matured into a trend.
Trends
Trends are the fads that have grown past
the teenage/university student age market.
They have a much broader appeal, and
have often been adapted for an older
demographic. (The first skinny jeans were a
fad only the very young and thin could
wear, but retailers soon adapted the cuts,
and silhouettes. Originally, there were no
“curvy skinny” jeans!)
Trends
Trends stay around for about 2-
5 years. When the rest of the
market adopts the trend, it
loses its cachet with the young
and they move onto the next
fad/possible trend.
Classics
Classics are pieces that have stood
the test of time, they neither come
nor go, but are found year after
year.
Classics form the basis of many
wardrobes; many people think of
them as boring, but classics can be
a great foundation on which to build.
Classics
Classics vary over decades; the blue
blazer of the 1980’s will not fit anything
like the blue blazer of 2017, but it is still
recognizable as a blue blazer.
Dress trousers are an easy item in which
to see the shift in silhouette.
Take a peek on the racks at Goodwill,
and you will see a “classic” black dress
trouser of multiple silhouettes.
FAD TRENDS CLASSIC
SHORT LIVED LONGER LIFE CHERISHED
SPAN THAN FOREVER
FAD
It attracts the It has the
large potential to
population in a influence the
very small time market for
but also loose longer period.
the attention
fast
It can last for a Trends involved
season or altered classic
sometimes less
than a month.
Fashion and fashion brands have
to come to represent of the most
evocative and globally
recognizable consumer brands in
our economic and cultural system
fashion brands served as key
aspects of the cultural world and
the symbolic power of fashion
logos have attained iconic status,
the use of fashion as a tool to
communicate as self within a
fast-moving world is a key
component of popular music
TOP FILIPINO
CLOTHING BRANDS
Clothing is a key aspect
of the social construction
of the self, of expressing
one’s individual identity
individualism
group
Fashion is the visual
expression of a culture
Fashion is used as a sexual display,
status symbol and tribal code
Fashion is used as a sexual display,
status symbol and tribal code
Fashion is used as a sexual display,
status symbol and tribal code
Fashion is used as a sexual display,
status symbol and tribal code
