MARKET IDENTIFICATION AND ANALYSIS
GROUP 5
2023
. To identify Target Market and why
is it important.
OBJECTIVES
. To understand target market
. To define Segment Market and
Target Market
. To analyze Market Identification
MARKETING IDENTIFICATION AND ANALYSIS 2
TARGET MARKET 2023
. It define as the central to marketing.
. Serviceable obtainable market, is a group of customers
within a business's serviceable available market at which
a business aims its marketing efforts and resources.
TARGET MARKET
MARKETING IDENTIFICATION AND ANALYSIS 3
1. DEMOGRAPHIC 2023
2. GEOGRAPHIC
3. ATTITUDINAL
4. BEHAVIOURAL
4 COMMON MARKET SEGMENTATION
MARKETING IDENTIFICATION AND ANALYSIS 4
2023
Include characteristics such as
age, geographic location,
education level, occupation,
DEMOGRAPHIC income, etc.
TARGET MARKET
MARKETING IDENTIFICATION AND ANALYSIS 5
2023
Involve the
compartmentalization of the
consumer market into smaller,
GEOGRAPHIC more manageable segments
using geographic location as the
TARGET MARKET
main determining factor.
MARKETING IDENTIFICATION AND ANALYSIS 6
2023
Is the grouping of customers
ATTITUDINAL into target groups, based on
TARGET MARKET shared attitudes – what
individuals think and how they
feel.
MARKETING IDENTIFICATION AND ANALYSIS 7
2023
refers to a process in marketing
which divides customers into
segments depending on their
BEHAVIOURAL behavior patterns when
TARGET MARKET interacting with a particular
business or website.
MARKETING IDENTIFICATION AND ANALYSIS 8
2023
Breaking the target audience into segments and then
designing marketing activities that will reach the
segments most likely to be responsive to your efforts.
MARKET TARGETING
MARKETING IDENTIFICATION AND ANALYSIS 9
2023
1. Few products today are designed to appeal to absolutely
everyone.
2. Part of the success of selling a good or service is knowing to
whom it will appeal and who will ultimately buy it.
3. Its user base can grow over time through additional marketing,
advertising, and word of mouth.
IMPORTANCE OF MARKET TARGITING
MARKETING IDENTIFICATION AND ANALYSIS 10
2023
A strategic exercise that defines where your product or service fits
in the marketplace and why it is better than alternative solutions.
PRODUCT POSITIONING
MARKETING IDENTIFICATION AND ANALYSIS 11
2023
A. MARKET
DEVELOPMENT
PRODUCT B. DIVERSIFICATION
POSITIONING C. MARKET PENETRATION
TARGET MARKET
D. PRODUCT
DEVELOPMENT
MARKETING IDENTIFICATION AND ANALYSIS 12
Is a growth strategy that identifies and develops new market segments for
current products.
2023
MARKET DEVELOPMENT
MARKETING IDENTIFICATION AND ANALYSIS 13
2023
Is a method of expansion or growth followed by businesses. It involves
launching a new product or product line, usually in a new market. It helps
businesses to identify new opportunities, boost profits, increase sales revenue
and expand market share.
DIVERSIFICATION
MARKETING IDENTIFICATION AND ANALYSIS 14
A measure of how much a product or service is being used by target customers compared
to the total estimated market for that product or service.
2023
MARKET PENETRATION
MARKETING IDENTIFICATION AND ANALYSIS 15
A series of steps that includes the conceptualization, design, development and marketing
of newly created or newly rebranded goods or services. 2023
PRODUCT DEVELOPMENT
MARKETING IDENTIFICATION AND ANALYSIS 16
MARKET ANALYSIS 2023
MARKETING IDENTIFICATION AND ANALYSIS 17
2023
A detailed assessment of your business's target market and competitive
landscape within a specific industry.
MARKET ANALYSIS
MARKETING IDENTIFICATION AND ANALYSIS 18
1. SURVEY 2023
2. INTERVIEWS
3. FOCUS GROUP
4. CUSTOMER OBSERVATION
4 TYPES OF MARKETING ANALYSIS
MARKETING IDENTIFICATION AND ANALYSIS 19
2023
Involves analyzing a given
SURVEY market in order to gain insight
into the buying potential and
TARGET MARKET
attributes of the target audience
for a product or service.
MARKETING IDENTIFICATION AND ANALYSIS 20
2023
One of the most effective tools
INTERVIEWS used in market research.
Interviews provide insightful
TARGET MARKET
information about consumers
and their buying patterns.
MARKETING IDENTIFICATION AND ANALYSIS 21
2023
Is a detailed assessment of your
business's target market and
FOCUS competitive landscape within a
PRODUCT specific industry. This analysis
TARGET MARKET lets you project the success you
can expect when you introduce
your brand and its products to
consumers within the market.
MARKETING IDENTIFICATION AND ANALYSIS 22
2023
Is the research and collection of
CUSTOMER customer data to understand
OBSERVATION better their needs and how they
TARGET MARKET interact with a company's
products or services.
MARKETING IDENTIFICATION AND ANALYSIS 23
2023
ESTEBAN, RHOGEN
THANK YOU! ESPANYOL, AZI
DONDE, MOHAMAD
MARKETING IDENTIFICATION AND ANALYSIS
