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L1 2 Introduction

The document discusses how businesses use data and analytics to make decisions through calculating key metrics like food quality, employee performance, revenue, and profits. It provides examples of calculations restaurants can perform around food costs, customer satisfaction, staff efficiency, and profitability to understand how to improve operations and increase profits through data-driven insights. The document emphasizes that collecting and integrating relevant data from business activities and using it in models is important for effective decision making.

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Lan Anh Hoang
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0% found this document useful (0 votes)
66 views

L1 2 Introduction

The document discusses how businesses use data and analytics to make decisions through calculating key metrics like food quality, employee performance, revenue, and profits. It provides examples of calculations restaurants can perform around food costs, customer satisfaction, staff efficiency, and profitability to understand how to improve operations and increase profits through data-driven insights. The document emphasizes that collecting and integrating relevant data from business activities and using it in models is important for effective decision making.

Uploaded by

Lan Anh Hoang
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
You are on page 1/ 79

2023

INS3063
Enterprise Analytics For Decision Support

L1-2. introduction

1/ 80
Outline

▪ What is business?
▪ What is business analytics?
▪ More about data and models

2/ 80
Open a restaurant?

3/ 80
Business?

Activities
▪Accounting
Business is the
activity of making ▪ Finance
one’s living or ▪Manufacturing
making money by ▪ Marketing
producing or 6
buying and selling
▪ Sales
products (such as ▪ Customer
goods and ▪Management
services) (employees)

https://en.wikipedia.org/wiki/Business#Activities

4/ 80
Activities

Open a restaurant? •Accounting


• Finance
•Manufacturing
• Marketing

Food (richness, quality, quantity?) • Sales


• Customer
• Management
(employees)
Employees
(performance?)
Raw materials
(quality, price?)

Services
(quality?)
Revenue (high, low?)

Menu Dining guests


(attractive?) (satisfied?)

5/ 80
Activities

Restaurant business? •Accounting


• Finance
•Manufacturing

• Marketing
• Sales
• Customer
How's the Business • Management
menu? plan? (employees)

What do they complain How to recruit


about? staff?

Who is the
customer? How to
advertise?

Who will What's so


compete? special?

6/ 80
What is business?

▪ A business is usually defined as a commercial


enterprise.

▪ Some are run by only one person who carry out


all of the required functions.

▪ Others employ thousands of people and provide


goods and services to people all over the world.

▪ Each business can be defined or described by its


type of ownership, the goods produced or
services offered, the types of jobs provided, or
the functions it performs in a community.

7/ 80
What do businesses do?

▪ Businesses are started by entrepreneurs who see a


need, recognize the opportunity, and go into business
to meet that need.
▪ Business and people need each other – there are many
stakeholders – we depend on businesses for products
and services, but also for employment.
▪ Buy inputs – raw materials, labour, machinery and
equipment, and land
▪ Produce outputs – goods and services
▪ Focus on efficient use of resources

▪ Generate profit/surplus

8/ 80
What businesses do

▪ Who are the stakeholders? – Anyone who has


an interest in the success of a business

• Customers
• Managers
• Employees
• Owners
• Local Community/Environment
• Suppliers
• Government
• Creditors

9/ 80
What businesses do

Take Inputs Process/ Output


Manufacture

Costs – Fixed and Revenu


Variable e

Profit

10/ 80
Outline

▪ What is business?
▪ What is business analytics?
▪ More about data and model

11/ 80
How to make a restaurant more profitable?

Production
Food (richness, quality,
quantity?)
Employees
(performance?) Raw materials
(quality, price?)
Employees
Material Supply

Based on Services Based


Revenue (high,
intuition (quality?) Sale on
low?) Finance
and calculation
experience and
Menu (attractive?) analysis
Dining guests (satisfied?)
Marketing
Customer relationship

12/ 80
What calculation and analysis?

Số đo sự ưa thích
# lần món ăn được yêu cầu
Tỷ lệ gọi lại món ăn
Chất lượng # lần món ăn được gọi lại /
món ăn Số đo sự ưa thích
Tỷ lệ mời miễn phí món ăn
# lần mới món ăn miễn phí /
Số đo sự ưa thích

Chất lượng Tổng chi phí thực phẩm


thực phẩm Cộng tất cả giá thức ăn
Tỷ lệ giá thực phẩm
Tổng chi phí thực phẩm /
Tổng thu từ thực phẩm
Giá thực phẩm trên mỗi khách ăn
Tổng chi phí thực phẩm / # khách ăn

13/ 80
What calculation ?

Độ phủ bàn ăn của thực khách


# lần một bàn ăn có khách /
tổng số giờ
Chi phí nhân viên trên độ phủ bàn ăn
Chi phí nhân viên /
# lần một bàn ăn có khách
Quá trình $ bán gia tăng trên thực khách
$ bán gia tăng (sau lần gọi đầu) /
Số giờ phục vụ

Tổng lợi nhuận


Lợi nhuận Tổng thu từ bán hàng – Giá đồ ăn
Thời gian phục vụ theo ghế
# ghế x thời gian phục vụ (theo giờ)
Thu nhập trên thời gian phục vụ theo ghế
Tổng thu từ bán hàng /
Thời gian phục vụ theo ghế

14/ 80
What calculation?

▪ For calculation, data is required


▪ Each of these results doesn't tell us much,
but integrating them into business models
helps us make the right decisions and
actions.

15/ 80
From where the data?

Data comes from many sources.

It is possible to collect data from


every activity at a restaurant
(now quite easy thanks to POS
machines) for use in business
analysis.

16/ 80
How to calculate and analyze?

▪ Overall menu management: Know what your guests like or


don't like. Set prices with confidence to ensure maximum
profit.
▪ Customer relationship analysis: Keeping customers, adding
customers, winning back customers, loyal customers,
designing campaigns, promotions...
▪ Analyze market trends: Develop, test and measure campaigns
across marketing channels, determine profitability.
▪ Revenue Analysis and Forecasting: More Accurate
▪ Reducing food waste: Know your needs Sufficient supply
▪ Improve employee turnover: Choose just enough and right.
▪ etc.

17/ 80
How to calculate and
analyze?
How many matches are there?

18/ 80
How to calculate and
analyze?

How many matches are there now?

19/ 80
How to calculate and analyze?

20/ 80
What is decision making ?
(decision support systems DSS)

 • Programmed Decisions
> Decisions that you have made before and just repeating
them.
> Ordering a food online.

• Non-Programmed Decisions
> Decisions that you have not made before and there is no
previous rules and guidelines on them.
> Signing up with a new contractor, measuring the potential
of global market.

21/ 80
How are decisions usually made?

1 2 3

Problem Data What are the


? garthering possibilities?

6 5 4

Action Decisio Consideration (what-


plan n if?)

22/ 80
Progress of business analytics

Delen et al., The analytics paradigm in business research, Journal of business research, 2018

23/ 80
Trends of BA, BI, DS and AI

Data science

Artificial intelligence

Business intelligence
Business analytics

24/ 80
Decision support system (DSS)

Data Decision
Three traditional
DB Model Model components of decision
1 2 3 4
support systems
DB
Decision
5 6
Over the past decades DSS
User
Supprt
System Interaction has been associated with
the use of knowledge

Data Decision
DB Model Model

Digital transformation: An interconnected Knowledge


world, dense information flows, breakthroughs DB Model
of science and technology Decision
Supprt User
Interaction
-> there are challenges and opportunities for System

decision and action.

25/ 80
Enterprise resource planning

▪ ERP is an integrated system that automates


business processes.
▪ ERP modules
• Material Requirement Planning (MRP)
• Supply Chain Management (SCM),
• Customer Relationship Management (CRM)
• Human Resource Management (HRM) and
other modules ensure smooth operation of
enterprises.
▪ Large enterprises cannot even function
properly without ERP.

26/ 80
Executive information systems
(EIS)

Trình bày báo cáo đồ Đào sâu khả năng


họa, bảng và ngoại lệ Thiết kế với yếu tố thành
công quan trọng trong quản
EIS is a special type lý

of DSS designed to
support decision
making at the top
level of an
organization. Truy cập trạng thái, phân tích
xu hướng và báo cáo ngoại lệ
Dẫn dắt thông tin

Phân tích cá thể

27/ 80
Business intelligence
(BI)

A category of Tập hợp các khái niệm và BI lets organisations BI giúp doanh nghiệp
phương pháp để cải thiện chuyển đổi dữ liệu tác
applications and việc ra các quyêt định
access, analyse, and nghiệp thfnh thông tin
technologies for kinh doanh nhờ dùng các share information hành động; giúp gặp gỡ
gathering, storing, hệ hỗ trợ quyết định dựa các báo cáo và các nhu
internally with cầu phân tích tiên tiến.
trên sự kiện.
analysing, reporting on employees and
A set of concepts BI helps
and providing access to externally with
and methods to corporations
data to help enterprise
improve business customers, suppliers, transform their
users make better
decision making by and partners operational data
business decisions
Một phạm trù ứng dụng và using fact-based BI cho phép các tổ chức truy into actionable
nhập, phân tích, và chia sẻ
công nghệ để thu thập, lưu support systems. thông tin bên trong với nhân
information; helps
trữ, phân viên và bên ngoài với khách meet query
tích, báo cáo và cho phép truy
nhập dữ liệu để giúp doanh
Gartner Group hàng, người cung ứng, và đối reporting and
www.gartner.com tác.
nghiệp tạo các quyết định tốt advanced analytical
hơn. needs
Cognos www.cognos.com Business Objects
www.businessobjects.com MicroStrategy
www.microstrategy.com

28/ 80
Business intelligence

Kinh doanh thông minh (BI) là


về việc dùng dữ liệu để giúp
những người sử dụng của doanh
nghiệp đưa ra các quyết định
kinh doanh tốt hơn.

“The BI team decided that


based on the data they
gathered, it was time to
switch up how we delivered
our product to the
market.”

29/ 80
What are the business analytics?

1. Firms collect, analyze and act on data


2. Ability to generate knowledge from data
> what products customers want
> what prices will customers pay
> how many will each customer buy
> why customers buy, why they buy more
> how will problems affect bottom line
3. Predict demand, performance, problems
4. Identify opportunities, discover new
segments

30/ 80
What are the business analytics?

Analytics is the use of: Phân tích kinh doanh là việc sử dụng: dữ
1.data, liệu, công nghệ thông tin, phân tích
thống kê, phương pháp định lượng, và
2.information technology, mô hình toán học hoặc mô hình dựa vào
máy tính
3.statistical analysis,
để giúp các nhà quản lý có được sự thấu
4.quantitative methods, hiểu hơn về hoạt động kinh doanh của
5. and mathematical or computer- mình và đưa ra quyết định tốt hơn dựa
based models vào các sự kiện thực tế.

to help managers gain improved


insight about their business
operations and make better, fact-
based decisions.

Business Analytics (2nd Edition) by James R. Evans


(2017)

31
What are the business analytics?

▪ Quá trình khoa học để chuyển


đổi dữ liệu thành sự thấu hiểu
để ra quyết định tốt hơn.
▪ Được dùng để tạo quyết định
dựa trên sự kiện, vốn thường
được đưa ra một cách chủ quan
thay vì những cách ra quyết
định khác.

32/ 80
What are the business analytics?
Analytic vs. Analysis
Analytics vs. Analysis

▪Analysis (sự phân tích) nói về


quá trình chia toàn bộ vấn đề
thành các phần nhỏ sao cho
chúng có thể được xem xét cẩn
thận ở tận mức hạt nhân.

▪Analytics (khoa học phân tích)


là tập hợp rất nhiều phương
pháp, công nghệ và các công cụ
để tạo ra tri thức và thấu hiểu
để giải quyết các vấn đề phức
tạp một cách tốt hơn và nhanh
hơn.

33/ 80
What are the business analytics?

▪ Analysics = Khoa học phân tích và Khoa


học dữ liệu.
▪ Người thực hiện phân tích và phát triển
ứng dụng có phân tích dữ liệu = chuyên
viên phân tích à nhà khoa học phân tích
dữ liệu (có kiến thức sâu hơn về thuật
toán)
▪ Khoa học phân tích gồm mọi kiểu phân
tích với hỗ trợ của máy tính để trợ giúp
tạo quyết định dựa trên các sự kiện.
▪ Khoa học phân tích có thể là đầu vào cho
các quyết định của con người hoặc dẫn
dắt toàn bộ các quyết định tự động.

34/ 80
BA landscape

 Watch this: https://www.youtube.com/watch?v=7R2ebocENms

Answer these questions:

1 – What is descriptive analytics?

2 – What is diagnostic analytics?

3 – What is predictive analytics?

4 – What is prescriptive analytics?

35/ 80
Four types of analytics capability

Source Gartner (2014)

36/ 80
Three levels of business analysis
Descriptive analytics Predictive analytics Prescriptive analytics

Questions What happened? What's going Why is this happening? What What should I do? Why
on? will happen next? Why will it should do that?
What exactly is the problem? happen? What's the best that could
What actions are needed? happen?
What if you try this?
Enablers ▪ Irregular report ▪ Data mining ▪ Optimization
▪ Dashboard ▪ Text mining ▪ Simulation
▪ Data warehouse ▪ Web/Media Mining ▪ Decision modeling
▪ Alarm ▪ Forecast ▪ Random test
Outcomes Clearly identify business Accurately predict condition Make the best business
problems and opportunities and future state decisions and deals possible

37/ 80
Predictive Analytics

• Aims to predict what will happen in the future.


• Predictive Decision Models often incorporate uncertainty to
help managers analyze risk.
• Uncertainty is imperfect knowledge of what will happen in
the future.
• Risk is associated with the consequences of what actually
happens.

38/ 80
Prescriptive Analytics

 While all types of analytics ultimately support better


decision making, prescriptive analytics outputs a
decision rather than a report, statistic, probability, or
estimate of future outcomes.
 Gartner defines two types of prescriptive analytics.
• Optimization
• Heuristic

39/ 80
Analytical Models

40/ 80
Importance of BA

41/ 80
Key problems of business analytics
Finance

Production
01
Customers
06 02

Employee
05 03 Sale
04
Marketing

42/ 80
Outline

▪ What is business?
▪ What is business analytics?
▪ More about data and models

43/ 80
Data, information, knowledge

From Julien Blin

44/ 80
Data, information, and knowledge

integrated information,
including facts and their
Metaphor: relations (“justified true belief)
Data: rock; Is this road appropriate for such
knowledge: ore. amount of cars?
Obtaining by
-Perceiving data equipped with meaning
-Discovering Average of number of cars each
-Learning hour, each day, each week, each
year on the road.
Obtaining by
-Processing
Un-interpreted signal
Obtaining by Number of cars counted on a
-Observing road by hours, by days of the
-Measuring week, by months.
-Collecting

45/ 80
Basic data types

Attribute Numerical Non-


numerical
Data Type Nominal or
No structure Places, Color categorical

=s (Binary, Boolean)

Ordinal Integer: Age,


Non-Numerical Numerical Rank, Ordinal
structure Temperature
(Qualitative) (Quantitative) Resemblance
=s≥
Ring Continuous:
Binary Nominal Ordinal Discrete Continuous Measurable
structure Income, Length

=s≥+
×

46/ 80
Labelled vs. Unlabelled data

Unlablled data Labelled data


color #nuclei #tails class color #nuclei #tails class
H1
H1 light 1 1 h healthy H1 light 1 1 healthy
H2 H2dark 1 1 healthy H2 dark 1 1 healthy
H3 light 1 2 healthy H3 light 1 2 healthy
H4
H3
light 2 1 cancerousH4 light 2 1 healthy

C1 C2 C1 dark 1 2 cancerousC1 dark 1 2 cancerous


C2
H4dark 2 1 cancerousC2 dark 2 1 cancerous

C3 C3 light 2 2 cancerousC3 light 2 2 cancerous


C4 dark 2 2 C4 dark 2 2 cancerous
C4

Structured
data
Unstructured data

47/ 80
Model in business analytics

A decision model is a logical or mathematical


representation of a problem or business situation that can
be used to understand, analyze, or facilitate making a
decision.
Building decision models is more of an art than a science.
Creating good decision models requires:
1. solid understanding of business functional areas
2. knowledge of business practice and research
3. logical skills
It is best to start simple and enrich models as necessary.

48/ 80
Model in business analytics
Independent variable

Y = f(X1, X2, … , Xn)


Dependent variable

Three types of input:


▪Data (or parameters), which are assumed to be constant for
purposes of the model.
▪Uncontrollable variables, which are quantities that can change
but cannot be directly controlled by the decision maker.
▪Decision variables (or controllable variables), which are
controllable and can be selected at the discretion of the decision
maker.

49/ 80
Model in business analytics

50/ 80
Model in business analytics

Strategies for modeling

1.Logic-driven models: based on experience,


knowledge, and logical relationships of variables and
constants connected to the desired business
performance outcome situation

2.Data-driven models: use data collected from many


sources to quantitatively establish model
relationships

Influence Diagrams visually show how various model


elements relate to one another
51/ 80
BA models: Logic-driven models

Example: A Profit Model


▪Develop a decision model for predicting profit in face of uncertain
demand.
– P = profit
– R = revenue C = cost
– p = unit price
– c = unit cost
– F = fixed cost
– S = quantity sold
– D = demand
– Q = quantity produced Influence Diagrams

52/ 80
BA models: Logic-driven models

Example:A Profit Model


▪Cost = fixed cost + variable cost C = F + c*Q
▪Revenue = price * quantity sold R = p*S P = profit
▪Quantity sold = Minimum{demand, quantity R = revenue C = cost p

produced} S = min{D, Q} = unit price


c = unit cost F = fixed
▪Profit = Revenue − Cost
cost
P = p*min{D, Q} − (F + cQ)
S = quantity sold
D = demand
Q = quantity produced

53/ 80
BA models: Data-driven models

Example: A sales-promotion model


▪In the grocery industry, managers typically need to
know how best to use pricing, coupons and advertising
strategies to influence sales.
▪Using Business Analytics, a grocer can develop a model
that predicts sales using price, coupons and
advertising.

54/ 80
BA models: Data-driven models

Sales = 500 – 0.05(price) + 30(coupons)


+0.08(advertising) + 0.25(price)(advertising)
55/ 80
BA models: Data-driven models

Example: Predicting Crude Oil Prices

Logarithmic y = 13 ln(x) + 39 R2 = 0.382


Power y = 45.96x0.0169 R2 = 0.397
Exponential y = 50.5e0.021x R2 = 0.664
Polynomial 2° y = 0.13x2 −2.4x + 68 R2 = 0.905
Polynomial 3° y = 0.005x3 − 0.111x2 +
0.648x + 59.5 R2 = 0.928
Line chart of historical crude oil prices
R-squared values closer to 1 indicate
better fit of the trendline to the data.

56/ 80
BA models: Data-driven models

Third Order Polynomial Trendline fit to the


data

Line chart of historical crude oil prices

57/ 80
Monte Carlo simulation & System simulation

Monte Carlo simulation is the process of


generating random values for uncertain
inputs in a model, computing the output
variables of interest, and repeating this
process for many trials to understand
the distribution of the output results. 58/ 80
System simulation

59/ 80
Decision Models

A Break-even Decision Model (mô hình quyết định hòa vốn)


TC(manufacturing) = $50,000 + $125*Q TC(outsourcing) =
$175*Q
Breakeven Point (điểm hoà vốn) Set TC(manufacturing)
= TC(outsourcing)

Figure 1.7

Solve for Q = 1000


units

60/ 80
Descriptive analytics

1. Function
• Describe the main characteristics of the organization's
data
2. Popular tools (descriptive statistics)
• Sampling, mean, mode, median, standard deviation,
range, variance, stem and leaf diagram, histogram,
intercoding range, quartile and frequency distribution,
etc.
3. Show results
• Graphics/charts, tables and summary statistics

61/ 80
Descriptive analytics

▪ Descriptive analytics, such as reporting/OLAP, dashboards,


and data visualization, have been widely used for some
time.
▪ They are the core of traditional BI
What has occurred? Descriptive analytics, such as data
visualization, is important in helping users interpret the
output from prescriptive and predictive analytics.

62/ 80
Descriptive Analytics: Excel & Power BI

▪ Main mission: Access and shape data by Power Query


▪ Excel + Data Model, Power Pivot for analyzing past
business results
▪ Pivot charts, Power View, Power BI for data
visualization
▪ Formulas: Sum, Count, Average, Min, Max,Var,
StdDev

63/ 80
Decision models
Predictive Decision models often
incorporate uncertainty to help
managers analyze risk.
Aim to predict what will happen in the
future.
Uncertainty is imperfect knowledge of
what will happen in the future.
Risk is associated with the
consequences of what actually happens.

64/ 80
Decision models

A Nonlinear and Demand Prediction Model


A Linear and Demand Prediction Model
Assumes price elasticity (constant ratio
As price increases, demand falls. of %
change in demand to % change in
price)

65
Predictive Analytics

▪ Algorithms for predictive analytics, such as regression analysis,


decision trees, neural networks… have also been around for
some time.
▪ Prescriptive analytics are often referred to as advanced
analytics.

What will occur?

▪Marketing is the target for many predictive analytics applications.


▪Descriptive analytics, such as data visualization, is important in
helping users interpret the output from predictive and prescriptive 66/ 80
analytics.
Decision models

Prescriptive decision models help decision makers


identify the best solution.
1.Optimization - finding values of decision variables
that minimize (or maximize) something such as cost
(or profit).
2.Objective function - the equation that minimizes
(or maximizes) the quantity of interest.
3.Constraints - limitations or restrictions.
4.Optimal solution - values of the decision variables
at the minimum (or maximum) point.

67/ 80
Prescriptive analytics
▪ Prescriptive analytics are often referred to as advanced
analytics. (Regression analysis, machine learning, and
neural networks)
▪ Often for the allocation of scarce resources

What should occur?

▪For example, the use of mathematical programming for revenue


management is common for organizations that have “perishable” goods
(e.g., rental cars, hotel rooms, airline seats).
▪Harrah’s has been using revenue management for hotel room pricing for
68
some time.
Results from an analytical model
Results from the data mining model
 Tool to classify, predict results for new cases
 Evaluation of prediction accuracy/power
Results from a simulation model
 Full range of outcomes and their possibilities
(likelihood)
 Sensitivity analysis of input parameters compared
to results
Result from an optimal model
 Target best achieved, values for decision
variables
 Sensitivity analysis of decision variables and
constraints 69/ 80
Results from an analytical model

▪ Kết quả từ mô hình khai phá dữ liệu:


o Công cụ phân loại, dự đoán kết quả cho trường hợp
mới
o Đánh giá độ chính xác / sức mạnh dự đoán
▪ Kết quả từ một mô hình mô phỏng:
o Đầy đủ các kết quả và khả năng của chúng (likelihood)
o Phân tích độ nhạy của các tham số đầu vào so với kết
quả
▪ Kết quả từ một mô hình tối ưu:
o Mục tiêu đạt tốt nhất, các giá trị cho các biến quyết
định
o Phân tích độ nhạy của các biến quyết định và ràng
buộc
70/ 80
Data mining: What you need and what to do?

▪ What you need: Tools to


1. Access: preliminary processing, mining, data
visualization
2. Training: “fit” the model to the data
3. Evaluate the results of the model
▪ What to do
1. Preliminary processing of data
2. Use feature selection to identify important variables
3. Choose and try many algorithms: Regression, decision
tree, neural network…
4. Evaluate and think about results: Avoid over-fitting

71/ 80
Optimization : What you need and what to do ?

What you need:Tools to


1. Create a “what if” model, compute the outcome of
interest
2. Define decision variables for the inputs you control
3. Identify constraints and an extreme goal
4. Run to find optimal values, analyze sensitivity
What to do
1. Define constraints for limited resources, physical
conditions, policies
2. Understanding the dependency between output and
input: linear or nonlinear
3. Run optimization or multiple optimization with variable
parameters
4. Evaluate and think about results: understand “dual
values”, parameter sensitivities.
72/ 80
Simulation: What you need and what to do?

▪ What you need:Tools to


• Create a “what if” model, compute the outcome of
interest
• Determine the probability distribution of an
uncertain input
• Run Monte Carlo simulations, generate statistics and
graphs
▪ What to do
• Determination of distribution by data compaction
• Determine dependencies between inputs: covariance
matrix, corpus...
• Run simulation with different parameters
• Evaluate and think about results: statistics, charts…

73/ 80
Business analytics

Prescriptive annalytics employees


(what I should do my
business?) Business Customer
Analytics
Using data Sales
Predictive analytics analytics (AI and
(what will my business be?) data science) Marketing
is the digital
Descriptive analytics economy route of Finance
(How has my business been?) enterprises.
Prodduction

ANALYTIC
BUSINESS
S 84

74/ 80
Business analytics questions

1. Sales revenue forecast


2. Analysis of profit from customers
3. Profit analysis from products
4. Cash flow analysis
Finance 5. Analysis of factors that create financial value
1. Customer Satisfaction Analysis 6. Analysis of the value brought to shareholders
2. Customer lifecycle analysis 01
3. Analysis of customer segments
Production 1. Project planning
4. Analyze customer engagement Customer 06 02 2. Planning activities
5. Analysis of customer attraction
3. Production facility layout
4. Product Quality Management
Employee 5. Supply banana management
Marketing 6. Inventory management
1. Possibility analysis 05 03 7. Service Operations Management
2. Capacity analysis
3. Recruitment channel analysis 04
4. Employee performance analysis
5. Leadership Analysis Sale 1. Consulting products and services
6. Analysis of employees leaving the company 2. Customer Segmentation
3. Social media analytics
4. Analysis of customers leaving
products and services

75/ 80
Business analytics questions

01 Customers 1. Is the business providing the


06 02 1. Customer Satisfaction Analysis
2. Customer lifecycle analysis
right products and services
3. Analysis of customer segments
4. Analyze customer engagement
to customers?
05 03 5. Analysis of customer attraction
04
2. Are customers satisfied with
your products and services?
3. To what extent are
customers satisfied and what
factors make them most
satisfied? If not, what is the
reason?

76/ 80
Customer Segmentation

Priority
customers

Customers buy
branded goods

Customers tend
to leave

Customers
hunting for
Customer discounts
s
Customer segmentation
strategy

77/ 80
Investigate a problem in business

1. State the problem/questions that can be solved by


using BA techniques ?
2. The benefits to customers/companies?
3. The data can be used

By reading the textbooks or exploring the Internet

78/ 80
Thank for
Your attention

79/ 80

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