Sales Model And Textile
Industry
Team members:
1. Anjana K
2. Arpitha
3. Anagha
4. Ankitha K.R
5. Apoorva M.B
6. Ananya
7. Arjun K
8. Anvith S Shetty
Sales Models
Sales models are structured strategies and approaches that
businesses use to sell their products or services to customers. These models serve as the
framework for organizing sales efforts, guiding sales teams, and ultimately driving revenue. The
choice of a sales model is a critical decision for any business, as it directly impacts how products
or services are presented to potential buyers. Sales models encompass a wide range of methods
and tactics, from direct sales where salespeople engage with customers one-on-one to online e-
commerce platforms that reach a global audience. The selection of a specific sales model
depends on various factors, including the nature of the product or service, the target market,
competitive dynamics, and the company's resources. Effective sales models not only facilitate the
process of selling but also enable businesses to build strong customer relationships, understand
customer needs, and adapt to market changes. As the business landscape evolves, sales models
continue to evolve with innovations in technology and changes in consumer behavior, making it
essential for businesses to continually refine and adapt their sales strategies to remain
competitive and successful.
1.Direct Sales Model
In a direct sales model, a company sells its products or services directly to customers without intermediaries.-
This model often involves a company's sales team or online sales channels engaging with customers to make sales. It allows for
better control over the sales process and customer relationships. Face-to Face sales from door to door, offering personalized
product recommendations. Directly engaging with individual customers to educate them about products. Selling products directly
through online platforms, reaching a wider customer base.
2.Indirect Sales model
In an indirect sales model, a company uses intermediaries, such as distributors, retailers, or resellers, to sell
its products or services to end customers. This model can help a company reach a broader customer base and expand into new
markets. Engaging resellers who sell product to their own customer base, leveraging their existing relationships. Partnering with
affiliates who promote products in exchange for a commission on sales. Selling products through popular online platforms,
tapping into their large customer base. It may involve less direct control over the sales process and customer interactions.
3.Hybrid Sales model
A hybrid sales model combines elements of both direct and indirect sales approaches. Companies
using this model may sell some products or services directly to customers while using intermediaries for others. It provides
flexibility and allows a company to adapt its sales strategy based on product type, market conditions, or customer preferences..
Selecting specific channels based on the target market customer performances. Being fit in adjusting sales approaches based on
market dynamics and customer demands.
Advantages and Disadvantages
Direct Sales Model Indirect Sales Model Hybrid Sales Model
Advantages: Advantages: Advantages:
• Personalized customer • Leveraging partner • Flexible and adaptable
interactions expertise • Access to multiple
• Immediate feedback • Access to new markets sales channels
and insights
Disadvantages: Disadvantages:
Disadvantages: • •
Reduced control over Complex coordination
• Higher operational costs brand message and management
• Dependent on sales • Lower profit margins • Potential channel conflicts
team performance
Textile Industry
It is a sector that involves the production of fabrics, textiles, and
clothing. It plays a significant role in the global economy and encompasses various processes, from
raw material sourcing to manufacturing, and distribution of textile products. Textiles can be made
from natural fibers like cotton, wool, and silk, or synthetic fibers like polyester and nylon. The choice
of materials depends on the desired characteristics of the final product. These processes transform
raw materials into fabrics and textiles. The industry produces various types of textiles, including
apparel fabrics, home textiles (like bed linens and towels), technical textiles (for industrial and
medical applications), and more. The textile industry often involves complex global supply chains.
Raw materials can be sourced from one part of the world, processed in another, and then sold
internationally.
The textile industry in India traditionally, after agriculture, is the only industry that
has generated huge employment for both skilled and unskilled labour. The textile industry continues
to be the second-largest employment generating sector in India. It offers direct employment to over
35 million people in the country. India is the world's second largest exporter of textiles and clothing,
and in the fiscal year 2022. India is the second largest producer of fibre. The country is the world's
largest producer of cotton and jute. India is also the world's second largest producer of silk. Other
fibres produced in India include wool, and man-made fibres. 100% FDI is allowed via automatic
route in textile sector.
Challenges faced by Textile Industry
1. Global Competition: The industry is highly competitive, with countries like China,
India, and Bangladesh dominating production, making it difficult for other nations
to compete.
2. Supply Chain Disruptions: Events like the COVID-19 pandemic have highlighted
vulnerabilities in the textile supply chain, leading to disruptions in the production
and distribution of textiles.
3. Labor Issues: Labor exploitation, low wages, and poor working conditions are
concerns, especially in developing countries where textile manufacturing is
prevalent.
4. Raw Material Costs: Fluctuations in the prices of raw materials, such as cotton or
synthetic fibers, can impact profitability.
5. Changing Consumer Preferences: Consumer demand for fast fashion and low-cost
clothing has led to a need for rapid production and shorter product life cycles,
putting pressure on manufacturers.
6. Trade Policies: Changes in trade agreements and tariffs can impact the global
textile market.
TOP 4 TEXTILE INDUTRIES
1. Arvind Ltd
Arvind Limited is one of the largest textile companies in India. A small calculation
shows how big it is, that the total fabric made by Arvind can be wrapped around the earth 6 times. In India, 2
pieces of Arvind brand clothing are sold every second. The company is headquartered in Ahmedabad, Gujarat.
It is the largest of the top 10 textile companies in India. This company is a mega – industry of 42,000
employees, from retail to advanced materials, from environmental and social solutions to real estate, from
agriculture to clothing. Its processing capacity is 240 million meters per year.
2.Vardhman Textiles ltd
Vardhman Textiles is the second largest textile company in India, dominating the
market for over five decades. It is one of the leading textile companies in the country today. Vardhman Textiles
Ltd. started its journey in 1965. Over the years, this company has become a modern textile industry under the
dynamic leadership of its Chairman Mr. SP Oswal. Vardhman Group specializes in the production of Yarn, Fabric,
Acrylic Fiber, Garments, Swing Thread and Alloy Steel. The group has been doing business development in 75
countries around the world, including India, for several years. Which has Major US shares and a sustainable
business model in India. Its process capacity is 140 million meters. It is the second of the top 10 textile
companies in India.
3. Welspun India Ltd
Welspun India is the third largest textile company in India in terms of sales. 2.8
billion subsidiary of Welspun Group, is a global leading company for home textiles. This company is the supplier
of 16 retailers out of 30 global leading retailers. This is India – based company who manufactures high quality
products. Welspun is one of the top textile brands in India. Currently 70% of revenue comes from exports. It
currently has 22,194 employees. It ranks third among the top 10 textile companies in India in terms of turnover.
4. Raymond Ltd
Raymond is a diversified group with major investments in the textile and
apparel sector as well as various businesses in the national and international markets such as FMCG,
engineering and prophylactics. As a Raymond Textile Vertically and Horizontally Integrated
Manufacturer, this company makes the best fabrics in the world. With Raymond’s extensive
network of 20,000 point-of-sale in India, Raymond and its brands are available at outlets in Tire Four
and Tire Five Cities. This largest company has done well enough in the denim space. Raymond is a
top quality ring denim manufacturer and supplier of the world’s leading jeans wear brands.
THANK YOU