MEDIA AND INFORMATION LITERACY
REQUIREMENT:
BIG NOTEBOOK – yarn bounded color blue
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INDEX CARD – ½ size
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YELLOW PAPER OR WHITE PAPER
MEDIA AND INFORMATION LITERACY (MIL)
INTRODUCTION TO MEDIA AND
INFORMATION LITERACY (PART 1)
• Communication, Media, and
Mrs. Almira M. Entrena Information
Babag NHS - SHS • Media and Information Literacy
Cebu, Philippines (MIL)
MIL PPT 01, Revised: June 11, 2017 ctto Mr. Arniel Ping
TOPIC OUTLINE
I- Introduction to Media and Information Literacy
A- Communication
1. Definitions
2. Basic Types
3. Elements
4. Communication Models
B. How Media and Information Affect Communication
TOPIC OUTLINE
I- Introduction to Media and Information Literacy
(Cont.)
C. Similarities and Differences of Media Literacy,
Information Literacy, and Technology Literacy
D. Media and Information Literacy (MIL)
1. Definitions
Preliminary
When was the last time you read a
newspaper?
What was your previous activity in your mobile
phone?
What is the recent episode in television or
radio segment you listed to?
Why do you think the media is likened to a
tree?
What does it tell us about the role of media?
PRE-ASSESSMENT QUIZ:
1. Media can influence people and norms.
A. False B. True C. Maybe D. Neither
2. Which of the following refers to the communication between two
persons, whether they are verbal or non-verbal?
A. Interpersonal Communication C. Mass Communication
B. Mediated Communication D. Face to Face Communication
3. What do you call the interference involves in the communication
process?
A. Buffer B. Signal Jam C. Noise D. Interruption
4. Is it true that media literate person can access, analyze, and respond
to a range of media?
A. Yes B. No C. Maybe D. Neither
5. Who invented the first printing press of the world?
A. Johannes Gutenberg C. Martin Luther
B. Thomas Edison D. Isaac Newton
6. Which of the following is an example of an organizational
communication?
A. Brand advertisement C. Memorandum
B. TV Commercial D. Radio interview
7. Which of the following is to refer to communication systems
configured to create, produce, and disseminate media texts to mass
audiences?
A. Organizational communication C. Mediated communication
B. Interpersonal communication D. Mass communication
8. Which of the following is not an example of mass communication
media?
A. Newspaper B. Magazine C. Laptop D. Internet
9. Is linear communication a one-way communication?
A. Yes B. No C. Maybe D. Neither
10. Which of the following is an example of interpersonal
communication?
A. The President giving a speech on television
B. Two friends talking over the phone
C. A teacher lecturing the class
D. Two friends talking toether
1.B
Answer key: 2.B
3.C
4.A
5.B
6.B
7.D
8.C
9.B
10.D
FORMATIVE ASSESSMENT: RECITATION
• What is
communication?
• Why do we
communicate?
• How do we
communicate?
Photo Credit: https://huddle.eurostarsoftwaretesting.com/lessons-learnt-effective-communication/
WHAT IS
COMMUNICATION? the act or process of using words,
sounds, signs, or behaviors to express or
exchange information or to express your
ideas, thoughts, feelings, etc., to
someone else
Communication (http://www.merriam-webster.com)
the exchange of information and the
expression of feeling that can result in
understanding
(http://dictionary.cambridge.org)
WHAT ARE THE TWO BASIC TYPES OF
COMMUNICATIONS?
NON-VERBAL VERBAL
COMMUNICATION COMMUNICATION
• Signs • Oral
• Symbols • Written
• Colors
• Gestures
• body language
• facial expressions
Photo Credit: http://www.martina-gleissenebner-teskey.com/services/the-power-of-non-verbal-communication/
PROCESS OF COMMUNICATION
Photo Credit: http://www.daystar.ac.ke/ilpd-program-DipComm.html
TRANSMISSION MODELS
Lasswell’s Communication Model (1948)
Who Says What In Which To Whom With what
Channel effect?
COMMUNICATOR MESSAGE MEDIUM RECEIVER EFFECT
TRANSMISSION MODELS
Shannon-Weaver’s Communication Model (1948)
Photo Credit: http://communicationtheory.org/shannon-and-weaver-model-of-communication/
RECEPTION MODEL
Osgood- Schramm Model Of Communication
(1954)
Photo Credit: http://communicationtheory.org/osgood-schramm-model-of-communication/
TRANSMISSION MODELS
Westley and MacLean’s Model of Communication
(1957)
• Event or Information
(X1, X2, X3 and X4…Xn)
• Feedback (f)
• Advocate (A)
• Channel (C)
• Audience (B)
Photo Credit: http://communicationtheory.org/westley-and-maclean%E2%80%99s-model-of-communication/
RECEPTION MODEL
Berlo’s SMCR Model of Communication (1960)
Photo Credit: http://communicationtheory.org/berlos-smcr-model-of-communication/
Formative Assessment: Recitation
• Why is communication a
process?
• What are the important
elements of communication?
• How can we achieve an
effective communication
with other people?
Photo Credit: https://www.pinterest.com/pin/157837161915025462/
PICTURE ANALYSIS
• What is the
message in this
illustration?
• Do you agree
with this
illustration
regarding
communication?
Photo Credit: http://www.ovrdrv.com/10-levels-of-intimacy-in-todays-communication/
PICTURE ANALYSIS
• What is the
message all
about?
• Do you agree with
the message?
• What important
lesson can we
derived from this
poster
Photo Credit:https://www.facebook.com/sarcasmLOL/photos/a.1521463861515726.1073741828.1515871602074952/2049225658739541/?type=3&theater
Values Integration:
“My belief is that
communication is the best
way to create strong
relationships.” - Jada Pinkett
Smith
“Whatever words we utter
should be chosen with care
for people will hear them
and be influenced by them
for good or ill.”
Photo Credit: http://www.quickmeme.com/p/3w26jo
How media and information affected
communication?
MEDIA Communication INFORMATION
Communication data, knowledge
Tools derived from
study, experience,
or instruction,
signals or symbols
knowledge of
specific events or
situations
Photo Credit :https://commons.wikimedia.org/wiki/File:EU-Media-Futures-Forum-pic_0.jpg and: http://hallr.com/category/school-communication/
FORMATIVE ASSESSMENT: RECITATION
How do you use Facebook as
a tool or medium for
communication?
How did Facebook affect or
change the way we
communicate with other
people?
FORMATIVE ASSESSMENT: RECITATION
How did Facebook affect
the quantity and quality of
information available to
people? Is it a good thing
or bad thing?
SOMETHING TO THINK ABOUT!
“The speed of communications is wondrous
to behold. It is also true that speed can
multiply the distribution of information that
we know to be untrue.”
Edward R. Murrow
(April 25, 1908 – April 27, 1965), American broadcast journalist.
Source: http://www.brainyquote.com/quotes/topics/topic_communication2.html
TERMS TO UNDERSTAND
• The ability to read, analyze, evaluate and
Media Literacy produce communication in a variety of
media forms.
• The ability to recognize when information
Information is needed and to locate, evaluate,
Literacy effectively use and communicate
information in its various formats.
• The ability to use digital technology,
Technology communication tools or networks to
(Digital) Literacy locate, evaluate, use, and create
information.
Source: MIL Curriculum for Teachers by UNESCO, 2011
What is
Media and
Information
Literacy?
Created by Mr. Arniel Ping using Meme Generator: imgflip
What is
Media and
Information
Literacy?
Created by Mr. Arniel Ping using Meme Generator: imgflip
FORMATIVE
ASSESSMEN
T: Recitation
Created by Mr. Arniel Ping using Meme Generator: imgflip
ASSIGNMENT: 3 Circle Venn Diagram
Media Literacy
Technology
Information
(Digital)
Literacy
Literacy
