Topic 4
Topic 4
THIS TOPIC DISCUSSES THE ELEMENTS AND PRINCIPLES OF ART AND DESIGN ARE
ESSENTIAL COMPONENTS OF ART AND DESIGN USED AS A GUIDE TO CREATING WORKS
OF ART. DIFFERENT FORMS OF ART SHARE THE USE OF THE SAME CONCEPT OF
ELEMENTS AND PRINCIPLES.
LEARNING OUTCOMES
1. Line
2. Shape
3. Color
4. Texture
5. Size
6. Space
7. Value
LINE
Line- can be used for a wide range of purposes: stressing a word or phrase,
connecting content to one another, creating patterns, dividing up space and
much more.
Lines can create a sense of movement or direction in your design.
SHAPE AND FORM
Shapes and form are figures which define objects in a space.
can be used to create a pattern, organize and divide space, and draw the viewer’s attention.
Categories of shapes:
1. Geometric shape
2. Organic shapes
3. Positive shapes
4. Negative shapes
5. Static shapes
6. Dynamic Shape
COLORS
Is used to
generate
emotions, create
unity, make
something stand
out, and generally
create visual
interest.
CATEGORIES OF COLOR
VALUE
is how light and dark an area looks. Use value to create depth and light, to
lead the eye, or to emphasize.
TEXTURE
refers to what the surface of an object looks and “feels” like. In a graphic design,
you can mimic the look of different textures to add depth, contrast, and visual
interest.
Categories of Texture:
1.Real Texture
2.Implied Texture
SPACE
is the area around or between elements of the design. It can be used to separate or
group information. Used effectively it can lead the eye through a design.
SIZE
The principles of good design are the tools every artist uses to create an
effective composition. These tools are: balance, contrast, emphasis,
movement, proportion, repetition, simplicity, space and unity. How well
an artist understands the uses these tools will determine if the
composition is a weak or strong one. The desired outcomes should be a
work of art that is both unified and aesthetically pleasing to look at. In a
series of discussions well take a look to each one of these principle.
Principles of Design- are the artistic guidelines used to organize or
arrange the structural elements of design.
PRINCIPLE OF DESIGN
Balance
Rhythm
Contrast
Movement
Harmony
Unity
Proportion
BALANCE -is the concept of visual equilibrium, and relates to our physical sense of balance.
Kinds of Balance
1. Asymmetrical Balance
2. Symmetrical balance
3. Bilateral symmetry
4. Radial balance
Kinds of Balance
1. Asymmetrical Balance
2. Symmetrical balance
3. Bilateral symmetry
4. Radial balance
RHYTHM- refers to a regular repetition of elements of art to produce the look and
feel of movement.
EMPHASIS- creates focal point in the design composition; it is how we bring attention to what is important in it.
CONTRAST- is simply defined as difference. difference between elements or subject
with a work of art or composition.
HARMONY- is a visual design means all part of the visual image relate to and
complements each other.
UNITY- refers how well the elements of design work together. visual elements
should have clear relationship with each other in a design.
PROPORTION- refers to the size of an object in relationship to
another object.
MOVEMENT- is a visual flow of your design. it’s the path that you intended your
viewer’s eye to follow.