MOTIFS

BUSINESS PLAN AND EXECUTION

TECHNOPRENEURSHIP
SUB-TOPICS
01 INTRODUCTION

02 EXECUTION PLAN

03 BUSINESS PLAN

04 FORECASTING FOR PLAN

INTRODUCTION
 Introduction

The execution plan is the “how-to” for your

venture. It is a necessary input to your financial plan,
slide pitch deck and business plan. It should also be
a tool that you use with your team on a regular basis
to manage the business, to communicate your critical
goals and timing of deliverables, and to celebrate
your successes.
A business plan is a written document that
describes in details how a business-usually a new
one-is going to achieve its goals. A business plan
lays out a written plan from a marketing, financial and
operational viewpoint.
Business plans are important to allow a
company to lay out its goals and attract investment.
They are also a way for companies to keep
themselves on track going forward.
EXECUTION PLAN
EXECUTION PLAN

• When it comes to planning a new business or

launching a new endeavor, an execution plan is
where the pedal hits the metal.
• While a business plan outlines your entire business
and a financial plan shows where the money will
come from and go, the execution plan outlines what
specifically needs to be done and when. You can
think of an execution plan as your how-to guide for
your business.
• It’s the tool you will use to review your critical goals
or milestones, as well as to track specific tasks to
ensure that everything is on track, on time and on
budget.
 THE THREE ESSENTIAL COMPONENTS OF
EXECUTION PLAN

Text Here Tasks

Milestones Budgets

Milestones Tasks
Your milestones are your key business goals. These are the goals Tasks are the specific things you need to do in order to reach each
that, you should miss one, your business endeavor will fail. milestone.

Budgets
The third component, your budget, details how much your plan will
cost.
 Business Execution Plan
Milestone
Milestones will vary, depending on the nature of
your business and the market you are entering. If
you are in the life sciences or pharmaceutical
industry, for example, milestones will likely include Reach a break-even point in sales.
clinical trials and FDA approval.

Ship a testable version of your

product to your first customers.
Ship the final version of your product
to your first customers.

Create a working prototype.

Raise capital.

Prove your concept works, both

technically and as a business. Every milestone should include the budget
Finish your design specifications.
required for it to be reached, the target date, as
well as any resources you need, including people.
If your do need to raise capital, you will want to
share these milestones with potential investors.
 Business Execution Plan Tasks
Tasks are the important details that are required to Incorporate your company.
ensure your execution reaches each milestone. While it
may be tempting to leave tasks out that seem obvious, Lease office space.
documenting each important task will ensure that
nothing is left to chance, which can easily happen when Contact three key vendor.
you soon find yourself working 12 to 18 hours each day
to get your business launched.
Set up an accounting system.

Hire a lawyer.

File legal and tax documents.

Tasks are usually used only by yourself and your team,
however, there are occasions when specific tasks may
need to be shared with investors. Investors, for Buy liability insurance.
example, may want to see that liability insurance has
been purchased or that intellectual property rights have
been protected before they will invest. Design a logo.

Create a website.
Some tasks may need to be broken down into additional tasks. If you’re starting a landscaping company, having a
website may be a single task, but if your website is central to your business, like an e-commerce website, it may
require ore attention to detail:

Hire a graphic designer.

Choose a register domain name.

Finish the homepage.

Select a web host.

Create the first sales landing page.

Select a payment plugin or service.

Set up analytics.
 Digital Marketing Execution Plan
Execution plans aren’t just for launching a business. They can be used for any new project or endeavor. To see
what’s behind a comprehensive execution plan, let’s see digital marketing as an example: Digital marketing
strategies can include several different components, depending on your needs and resources. These can include:

Email marketing Social media Search and Video marketing Mobile

marketing display marketing
marketing
BUSINESS PLAN
Business Plan
A business plan is a written description of your
business’s future.

Business plans can help perform a number of

tasks for those who write and read them.

They’re used by investment-seeking

entrepreneurs to convey their visions to potential
investors.

They may also be used by firms that are trying to attract

key employees, prospect for new business, deal with
suppliers or simply understand ho to manage their
companies better.
 Three Primary Parts
Business Marketplace Financial Sec-
Concept Section tion

In which you de- Contains your in-

scribe and ana- come and cash
lyze potential flow statement ,
Where you dis- customers: who balance sheet and
cuss the industry, and where they other financial ra-
your business are, what makes tios, such as
structure, your them buy and so break-even
particular product on. Hence, you analyses. This
or service, and also describe the part may require
how you plan to competition and help from your
make your busi- how you’ll posi- accountant and a
ness a success. tion yourself to good spreadsheet
beat it. software program
 Elements of a Business Plan
1. Business Description
As an introduction to your business, this element should provide an overview of the business and its objectives. Readers
of your business plan will want to know why the business should exist. Having a mission statement will help communicate
this.
2. Mission Statement
As you begin your business venture, the first step is to clarify what is most important to you. Having a clear purpose
readers with the context for the venture and will give it meaning.
3. Business Overview
Also included in the business description portion of a business plan is a summary of the current state of the venture. If you
already have selected a legal structure then describe it and who the principal owners are.
4. Products and Services
Readers of your plan will need a description of what your product or service is to provide context for what you will later say
about it and your market.
5. Market Analysis
This element is the place for you to discuss the market and your approach to it. In it you describe the market’s
characteristics, your target customer’s profile, the competition, and you plan to gain an advantage over them to create a
successful venture.
6. Market Characteristics
Your business will be a part of an industry. The industry so readers can understand the market place. Include information
on its size, location, history, competitiveness, and profitability as well as its general health.
6. Target Customer Profile
In writing your market analysis, you will narrow the range of potential customers to those specific ones who are willing and
able to buy your product .
7. Competitor Assessment
In your market analysis, include a review of your specific competitors. All businesses have competition in some form.
Some competitors sell similar products, while others sell a product that serves the same function.
Things to consider in reviewing competitors:
1. Market share
2. Relationship with customers
3. Advertising plan
4. Price
5. Distribution
6. Product/service features
7. Financial strength/cost position
8. Length of time in business
8. Marketing Plan
Marketing Plans usually address four areas:
1. product offered
2. price charged
3. distribution system
4. promotional efforts
9. Products and Services
In your business description, you described your product or service in general terms. Describe your product and how it
will be used.
10. Pricing
A wide range of pricing strategies are available, from simple rules of thumb to sophisticated approaches that involve
carefully measuring the value delivered by your firm to your target market.
11. Distribution
In the distribution portion o your marketing plan, describe how your product/service will be distributed and over what
geographical area. Distribution decisions concentrate on the methods and channels of delivery that will optimize your sales and profits
12. Promotion
Promotional activities are designed to communicate the value of your products and services to your customers, untimely
leading them to purchase your product or service.
13. Operating Plan
The operating portion of the plan deals specifically with the internal organizational structure, operations, and equipment
you will need to operate your venture.
14. Ownership and Management
Describe ownership of your venture, and explain how the business will be managed.
15. Resources and Production
Describe what your personnel will be. Also, describe how you will find and manage the right people.
16. Production Methods:
Outline the methods to be use to produce product (or conduct your service), especially for a manufacturing venture.
Facilities and Equipment:
Describe the size and usefulness of the facilities and any modifications needed to start operations and as your business
grows.
Operations:
Describe how your business will be operated in terms of both schedule and procedures.
17. Legal Issues
Intellectual Property Protection:
Protecting your business and its products from imitator should be a concern early in your venture, particularly if you
have innovative products.
Compliance:
Outline your plan for complying with relevant regulations.
18. Financial Plan
The financial plan is necessary part of evaluating a new investment opportunity.
Provide projections for two to four years in the future, including:
1. Forecasted income (monthly for first two years, then by quarter or year thereafter)
2. Forecasted cash flows by month (monthly for the first two years, then by quarter or year thereafter),
3. Forecasted balance sheet for all years (year-end), and
4. Breakeven analysis.

19. Executive Summary

Executive Summary is your chance to highlight the important aspects of your venture.
It should give highlights of the following features:
 Your mission and goals,
 The product,
 The market and its potential,
 The marketing plan,
 The management team,
 Key elements of your operations,
 Funding requirements, and profit and cash forecasts,
 Return to the investor.
 Types of Business Plan
Business plans can be divided roughly into four distinct types. There are very short plans, or mini-plans, presentation
plans or decks, working plans, and what-if plans. They each require very different amount of labour and not always with
proportionately different results.

1. The Mini-plan
Preferred by many recipients because they can read it or download it quickly to read later on their iPhone or tablet. You
include most of the same ingredients that you would in a longer plans, but you cut to the highlights while telling the same story.
2. The Presentation Plan
The advent of PowerPoint presentations changed the way many if not most, plans are presented. And while the plan is
shorter than its predecessors, it’s not necessarily easier to present.
3. The Working Plan
A working plan is a tool to be used to operate your business. It has to be long on detail but may be short on presentation.
As with a mini-plan, you can probably can afford a somewhat higher degree of candor and informality when preparing a working plan.
A plan intended strictly for internal use may also omit some elements that you need not explain to yourself.
Internal policy considerations may guide the decision about whether to include or exclude certain information in a working
plan.
4. The What-If Plan
When you face unusual circumstances, you need a variant on the working plan. For example, you might want to prepare a
contingency plan when you’re seeking bank financing. A contingency plan is a plan based on the worst case scenario that you can
imagine our business surviving-loss of market share, heavy price competition, defection of a key member of your management team.
Your business may be considering an acquisition, in which case a pro forma business plan (some call this a what-if plan)
can help you understand what the acquisition is worth and how it might affect your sore business.
 Writing a Business Plan
Creating a business plan will hep you achieve your entrepreneurial goals. A clear and compelling business plan provides
you with a guide for building a successful enterprise focused on achieving your personal and financial goals. Financial goals or
financial target is an objective which is expressed in or based upon money.

DOING YOUR HOMEWORK

1. Analyze the potential markets for your business
Consider which segment of the local(and/or international) population will be seeking to use your products and services.
This needs to be more than these mere guesswork and involves doing accurate and intelligent research.
2. Establish the size of your potential market
It is important to be as specific as possible I regard to your market and your product. If you want to start a soap business,
for example, you ay believe that every dirty body needs your product, but you can’t start with the entire world as your initial market.
3. Identify your company’s initial needs
What will you require to get started? Whether you want to buy an existing company with 300 employees or start your own
by adding an extra phone line to your home office desk, you need to make a list of the materials you’ll need.
4. Prepare Product samples
If you’re going to build a better mousetrap, you may have constructed a prototype out of used toothpaste tubes and bent
paperclips at home, but you’ll need a sturdier, more attractive model to show potential investors.
5. Research possible locations for your business
Call a real estate broker and look at actual retail spaces on the neighborhood where you’d like to open your restaurant.
Make a chart of the most expensive and least expensive sites by location and square footage.
6. Determine your start-up cost
Make a list of all tangible and intangible resources you need to get your business going. The total estimated price of all of
these items will become your start-up cost whether you’re buying highly sophisticated computers or simply installing a new telephone
line on your desk.
7. Put yourself in the shoes of potential investors
Ask yourself, “If I were going to invest X amount of dollars into a concept or idea, or even a product, “what would I want to
know?” Gather as much helpful and credible information as you can.
8. Identify potential investors
Banks and other funding sources don’t lend money because people with interesting business ideas are nice. They follow
specific guidelines, such as the Risk Management Association (RMA) database which are designed to ensure that they wil make
money by investing in or lending to your business.

STRUCTURING YOUR BUSINESS

9. Define your company
A business plan wouldn’t be useful until you’re certain what your company exist for.
2. Choose a winning strategy
Once you’ve established the competitive advantage your business offers, you will be able to select the best strategy to
reach your goal.
3. Design your company
Consider how will you hire and organize your workplace. By the time you’ve reached this stage of thinking about your
potential business concept, you’ll probably have a good idea of the number of people you’ll need and the skills they’ll require to get
your enterprise up and running.
4. Consider the practical issues of running a business
Think about your role as a leader or boss of a business. As you think about hiring a personnel and organizing your
workforce, you must also confront your desire and ability to be a good boss.
5. Decide on a marketing plan
One of the most common flaws in plans is the entrepreneur’s failure to describe exactly how customers will be reached
and how the products will be presented to them.
6. Build a dynamic sales effort
The word “sales” covers all the issues related to making contact with your actual customers once you’ve established how
to reach them through your marketing campaign.
FORECASTING
FOR THE PLAN
 Forecasting for the Plan
Any business plan is a future-oriented document. Business plans are required to look between three and five years into
the future. To produce them and accurately forecast sales, you will need estimates of expenses and other items, such as the required
number of employees, interest rates, and general economic conditions. An interest rate is the amount of interest due per period, as a
proportion of the amount lent, deposited or borrowed. There are many different techniques and tools that can be used to forecast
these items. The type of techniques used will be influenced by many factors, such as the following:

1. The size of the business. Smaller businesses may have fewer resources to apply a wide variety of forecasting techniques.
2. The analytical sophistication of people who will be conducting the forecast. The owner of a home business may have no prior
experience with forecasting business.
3. The type of organization. A manufacturing concern that sells to a stable and relatively predictable environment that has been in
existence for years might be able to employ a variety of standard statistical forecasting techniques; however, a small firm
operating in a new or a chaotic environment might have to rely on significantly different techniques.
4. Historical records. Does the firm have historical records for sales that can be used to project into the future?

A brief review of basic forecasting techniques shows that they can be divided into two broad classes:

• Qualitative Forecasting Methods – do not imply that no numbers will be involved.

- assume that one either does not have historical data or that one cannot rely on past data.
• Quantitative Forecasting Methods – consists of techniques and methods that assume you can use past data to make
projections into the future.
 SUMMARY
• The execution plan is the “how-to” for your venture. It is a necessary input to your financial plan, slide pitch deck and business
plan. It should also be a tool that you use with your team on a regular basis to manage the business, to communicate your critical
goals and timing of deliverables, and to celebrate your successes.
• An execution plan consists of three components: milestones, tasks and budgets. Milestones are your key business goals. These
are the goals that, should you miss one, your business endeavor will fail.
• Business plans can help perform a number of tasks for those who write and read them. They’re used by investment-seeking
entrepreneurs to convey their visions to potential investors. They may also be used by firms that are trying to attract key
employees, prospect for new business, deal with suppliers or simply to understand how to manage their companies better.
• Pricing strategies are based on the perceived value of your products and services, your cost of doing business, your marketing
goals, and expected competitive actions.
• Promotional activities are designed to communicate the value of your products and services to your customers, ultimately leading
them to purchase your product or service. The range of promotional tools available to you is very broad and may be a combination
of advertising, personal selling efforts, and general public relations activities.
• The financial plan is a necessary part of evaluating a new investment opportunity. With it you develop an estimate of your profit
potential. It can even become an operating plan for the financial management of the venture.
 GROUP (MOTIFS)

Members:
SUMAYAO, JENNO ANDREW C.
FOLIENTE, JHONRY L.
OLEA, MARY ROSE B.
TORALDO, KENNETH
IBO, JOHN PATRICK O. THANK YOU
MARTINEZ, KIM JOSHUA B.