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Data Collection 1

There are two main types of data for management research: primary and secondary data. Primary data is collected directly by the researcher through methods like experiments, surveys, interviews and observations. Secondary data is collected by other researchers and can provide a less expensive source of existing data for a research project. However, secondary data may not address all the needs of the research if the units of measurement, classifications or time periods do not match what is required. Sources of secondary data include internal sources like company records and external sources like government reports and publications. Researchers use computer searches of databases and the internet to locate relevant secondary data, specifying search terms and selecting appropriate sources. Primary data collection methods include observation, questionnaires, interviews, records and projective techniques,

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Basil Varghese
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50 views7 pages

Data Collection 1

There are two main types of data for management research: primary and secondary data. Primary data is collected directly by the researcher through methods like experiments, surveys, interviews and observations. Secondary data is collected by other researchers and can provide a less expensive source of existing data for a research project. However, secondary data may not address all the needs of the research if the units of measurement, classifications or time periods do not match what is required. Sources of secondary data include internal sources like company records and external sources like government reports and publications. Researchers use computer searches of databases and the internet to locate relevant secondary data, specifying search terms and selecting appropriate sources. Primary data collection methods include observation, questionnaires, interviews, records and projective techniques,

Uploaded by

Basil Varghese
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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SOURCES OF DATA COLLECTION

Data Source for Management Research


1. Primary Data
Primary data are the data specially collected in a research by the researcher and his agents. These are the products of experiments or surveys or interviews or observations conducted in the research.

2. Secondary Data
Secondary data are data collected by other researchers for their own use and is of use to this particular research.

The main effort for acquiring secondary data is searching for and locating it.
Acquiring secondary data is less expensive and less time consuming than collecting primary data.

General problems in using Secondary Data


Secondary data may not meet the needs of the problem at hand for various reasons: Units of measurement may be different; aggregated data often do not provide the details needed by the researcher; classifications of data may not match the requirement of problem at hand; period for which the data are available may not suit the overall research needs.
All the data required for the research analysis may not be available. Matching part data obtained by primary data collection methods and part by secondary sources may become extremely difficult. The accuracies of data are not known and in some cases of rigorous research, analysis may cause difficulties of validation and reliability estimation.

Sources of Secondary Data


Internal Sources
Company accounting records, sales records

Company reports,Internal computer databases


In-house journals Distributor reports, customer feedback Miscellaneous reports.

External Sources
Computerized data bases Reports of associations Reports and publications of Government agencies Other publications

Computer Search for Secondary Data


Procedures for finding and getting information or data from electronic data bases, e-libraries or the world wide web for research purposes
1. Specify information / data needs

2. Select a keyword/search query


3. Select a suitable electronic library search source /database/ search engine for the internet search 4. Save the useful information resulting from search 5. If necessary repeat steps (2) and (3) with modified keywords.

Primary Data Collection Methods


Observation Questionnaire/ survey Interview Projective Techniques Records

Types of Research Vs. Types of Primary Data Collection Methods

Research Type
Observation Experimental Exploratory Descriptive Causal -

Primary Data Collection Method


Questionnaire Interview Projective Techniques Records -

Case Study
Model Building

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