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Choosing The Data Visualisation

The document provides guidance on choosing effective data visualizations based on the audience and the type of data being presented. It recommends dot maps, pie graphs, and line graphs for less experienced audiences, and more sophisticated visuals like stacked graphs and choropleth maps for experienced audiences. It then discusses various visualizations best suited for different data types, such as bar graphs for ranking data, scatter plots for correlations, and line graphs for time series data. Finally, it provides best practices for designing clear and informative data visuals.

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aman jhaj dhaliwal
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17 views24 pages

Choosing The Data Visualisation

The document provides guidance on choosing effective data visualizations based on the audience and the type of data being presented. It recommends dot maps, pie graphs, and line graphs for less experienced audiences, and more sophisticated visuals like stacked graphs and choropleth maps for experienced audiences. It then discusses various visualizations best suited for different data types, such as bar graphs for ranking data, scatter plots for correlations, and line graphs for time series data. Finally, it provides best practices for designing clear and informative data visuals.

Uploaded by

aman jhaj dhaliwal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Choosing the Data

Visualization
Know Your Audience

 The first step in creating an effective data


visualization strategy is to
identify your audience with precision. If your
audience consists of experienced, executive-
level marketers, chances are they have
already been exposed to hundreds of bar
charts, graphs, and other visualizers.
Know Your Audience
 For less experienced general audiences who
aren’t as familiar with data analytics, we
recommend the following types of data
visualizations:
 Dot map
 Pie graph
 Linear line graph
 Flowchart
 Word map
Know Your Audience
 On the other hand, there are several more
sophisticated kinds of visual data that can
communicate more information than those listed
above. If you are preparing a report for an
experienced industry client or readership, we
recommend the following:
 Stacked bar graph
 Spiral plot
 Stacked area graph
 Point and figure chart
 Choropleth map
 Candlestick chart
Four questions
 1. What data is important to show?
 2. What do I want to emphasize in the data?
 3. What options do I have for displaying this

data?
 4. Which option is most effective in

communicating the data?


Part-To-
Time Series Ranking Deviation
Whole

Distribution Correlation Comparison

What do you want to show


with your data?
Time series
values display how something changed over
time

Strip Plot
(multiple)

Only when also


Bar Graph Line Graph Dot Plot featuring
(vertical) To feature (vertical) distributions
To feature overall trends When you do
individual and patterns not have a
values and and support value for
support their their every interval
comparisons. comparisons of time
Quantitative Box Plot
ranking
values are ordered by size (descending or
ascending)

Dot Plots
Bar Graphs
Quantitative scale must begin at
zero
Part-to-whole
values represent parts (ratios) of a whole

Bar Graphs
Quantitative scale must begin at zero
What about pie charts?
 Commonly used to show parts of a whole
 However…

 Hard to judge relative size of pie slices – better at


differentiating length
 Take up a lot of space to present little information
Require labels and good color contrast to even be
usable (often difficult)

Best use is when one overwhelmingly larger value


than the rest – no need to focus on actual values
deviation
difference between two sets of values

Bar Graphs Line Graph


Quantitative scale must being at Only when also
zero featuring time
series or single
distribution
Distribution
count of values per interval along quantitative
scale

Strip Plot
(single)
Bar Graphs Strip Plot
When you
Quantitative Scale, must (multiple)
want to see
begin at zero When
each value
comparing
multiple
distribution
s AND you
want to see
Line Graph Box Plots each value
To feature When Comparing Multiple
overall shape Distributions
of distribution
Correlation
Comparison of two paired sets of values
to determine if there is a relationship
between them

Scatter Plot
Normal comparison
simple comparison of values for a set of
ordered items

Dot Plots
Bar Graphs
Quantitative scale must begin at
zero
Schematics

Illustrations
Explain how
experiment Other
visualizat
was
conducted or
Flow Charts design
concepts for
engineering
ions
Raw data or
statistical
project
Tables
a picture is
summaries in
well-organized
worth a
manner.
Convey
thousand
Photograp
important
Great to show
experimental words
hs details. setup, or
examples of
actual results
Adhere to data presentation
standards in your field
 Judged by those often familiar with research
field
 Expected presentations of data in that field
 Review scientific articles – how is data

presented?
 Are there graphs?
 What kind?
 What statistics are used?
 Review schematics – are there specific icons?
 Does the journal have a style guide?
Empha most important
size data
graphs for
Orient
legibility
Visual Organi
graph/table
ze
best overloading
Avoid
practices graphs
# of colors and
Limit
shapes
Inform through important text
Line Charts: Line charts
should be used to compare
values over time, and are
excellent for displaying
both large and small
changes. They can also be
used to compare changes
to more than one group of
data.
Bar Charts: Bar
charts should be
used to compare
quantitative data
from several
categories. They
can be used to
track changes
over time as
well, but are
best used only
when those
changes are
significant.
Scatter
Plots: Scatter
plots should be
used to display
values for two
variables for a
set of data.
They’re
excellent for
exploring the
relationships
between the
two sets.
Pie Charts: Pie
charts should be
used to show
parts of a whole.
They can’t
display things
like changes over
time.

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