Visual Media
Visual Media
Information
Alliah Castillejo
Cavite State University- Imus Campus
Objectives:
a. describe the different dimensions of visual
information and media;
b. critique sample text-based presentation
using design principle and elements;
c. produce and evaluate a creative text-based
presentation using design principles and
elements.
Visual information entails the use of visual
media (that may or may not be accompanied
with audio/sound) in the form of photographs,
motion pictures, video recordings, graphic
arts, visual aids, and other displays that use
pictorial representations (Dictionary of
Military and Associated Terms, 2005).
Types of Visual Media
1. Painting
Types of Visual Media
2. Photos and
Images
Types of Visual Media
3. Sculpture
Types of Visual Media
4. Comic Strip or
Cartoon
Types of Visual Media
5. Graphs or
charts
Types of Visual Media
6. Billboard or
Posters
Purpose of visual information
b. Shape- usually a geometric area that stands out from the space
next to or around it, or because of differences in value, color, or
texture. Shape may also be organic.
The Design Elements are:
c. Value- the degree of light and dark in a design. It is the
contrast between black and white and all tones in between.
Contrast is the extreme changes between values.
• It can be distracting.
• Its meaning could be interpreted differently because
of its artistic presentation.
• It takes time and effort to produce visual
information, which can be costly, too.