Introducing Sattvic Savory – Savor the
Essence of Sattvic Bliss in every bite.
Our plant-based vegan meats, crafted
with jackfruit, soy, and peas, offer a
harmonious fusion of taste and
tradition. Designed exclusively for
vegetarians, each product embodies
purity and flavor. Welcome to Sattvic
Savory, where taste meets tranquility.
MARKET SIZE & GROWTH RATE
The India Meat Substitutes Market size is estimated at 355.85 million USD in 2024 and is
Market Size
expected to reach 651.85 million USD by 2029.)
The Indian Meat Substitutes Market is expected to grow at a CAGR of 12.87% during the
CAGR
forecast period (2024-2029).
Source https://www.mordorintelligence.com/industry-reports/india-meat-substitutes-market
BRAND ELEMENTS
Brand Name: Sattvic Savory
- Meaningful
- Likeable
- Protectable (Global level)
- Convey Personality
Slogan: Where Taste Meets Tranquility
Product Category: Plant-based Meat
Logo Type: Anthropomorphic (Character)
TARGET GROUP
Spiritual Culinary Urban
Vegetarians
Seekers Adventurers Millennials
Exploring new Environmentally
Vegan lifestyle Sattvic diet
flavours aware
Against animal Purity and Culinary Reduce carbon
cruelty balance experiences footprint
BRAND POSITIONING
Hyg
me free ienic &
so Gui
h ole ment •G l t-
W rish e of u
• P ilt free
u
No nced sou rc riori &
tizes Taste
la hyg fu
• B a V +M ita lity iene l
P+ oting v
m
Sp rmo lence
• Pro
Ha on-vio ssion
i
• N ompa
rit
nts
• C
ua y
die
y
ic t gre
l
n
cit
th e a l
ent l in
e
nti
ast
Au ltur
uth iona
Cu
t
• radi
T
A
•
POD (THE DIFFERENTIATOR)
• Traditional
Authentic
Taste spices
• Desi flavours
• Free from any
No
Preservatives type of
preservatives
• Jackfruit
Product
Variety
• Peas
• Soy
MAJOR COMPETITORS
PRODUCTS & PRICING
250 gm 500 gm 1000 gm
Jack of All Tastes (Jackfruit) ₹ (290-360) ₹ (550-680) ₹ (1050-1320)
Peasful Delight (Peas) ₹ (340-480) ₹ (660-920) ₹ (1250-1810)
Soyful Symphony (Soy) ₹ (310-390) ₹ (580-750) ₹ (1110-1450)
FEATURES AND BENEFITS
Authentic Indian Flavors
Feature: Crafted using traditional Indian spices and cooking techniques.
Benefit: Offers an authentic taste experience, reminiscent of beloved Indian dishes,
satisfying the cravings of vegetarians and culinary adventurers alike.
Nourishing Ingredients
Feature: Made from wholesome base ingredients such as jackfruit, peas, and soy.
Benefit: Provides a rich source of plant-based proteins, vitamins, and minerals,
promoting overall health and vitality for vegetarians and health-conscious
consumers.
Versatile Cooking Options
Feature: Suitable for a wide range of culinary applications, from traditional Indian
curries to global cuisines.
Benefit: Allows for creative cooking and experimentation, empowering home
cooks and chefs to explore new flavors and textures in their plant-based dishes.
Mindful Eating Experience
Feature: Inspired by the principles of Sattvic living, promoting mindfulness and
tranquility in every bite.
Benefit: Encourages consumers to savor the moment and appreciate the connection
between food, body, and spirit, fostering a deeper sense of well-being and
fulfillment.
FEATURES AND BENEFITS
Mindful Eating Experience
Feature: Inspired by the principles of Sattvic living, promoting mindfulness and
tranquility in every bite.
Benefit: Encourages consumers to savor the moment and appreciate the connection
between food, body, and spirit, fostering a deeper sense of well-being and
fulfillment.
Ethical and Sustainable Choice
Feature: Produced with compassion for animals and the environment, free from
animal cruelty and environmental harm.
Benefit: Aligns with the values of vegetarians, spiritual seekers, and urban
millennials who prioritize ethical consumption and sustainability, providing a guilt-
free option for conscious consumers.
Convenience and Accessibility
Feature: Conveniently packaged and easy to prepare, suitable for busy lifestyles.
Benefit: Offers a convenient solution for urban millennials and on-the-go
consumers, allowing them to enjoy delicious plant-based meals without
compromising on taste or quality.
Healthier Alternative to Meat
Feature: Low in saturated fats and cholesterol, free from artificial additives and
preservatives.
Benefit: Supports a healthy lifestyle and dietary choices, reducing the risk of heart
disease, diabetes, and other lifestyle-related illnesses associated with high meat
consumption.
THANK YOU
PBM Group - 06
150101 Shubham Shourav
150103 Vishal Raj
150096 Sapna
150078 Avinash Kumar
150112 Krishna Kant
150085 Kashish Sinha
150033 Rahul Kumar
150054 Uttam Kumar
150076 Ashutosh Kumar Thakur
150093 Rahul Kumar
150069 Amandeep
