Week 4
Contents
▹ 7 C’s of Effective Communication
▹ The Writing Process
▹ Class Activity (Elevator Pitches)
7 C’s of Effective Communication
1. Clear
2. Concise
3. Concrete
3
4. Correct
5. Coherent
6. Complete
7. Courteous
1. Clear/ Clarity
▹ What is your purpose?
▹ What is the actual 4
process?
▹ How can I make it easier
to understand?
Concise
▹ Sticking to the point
5
▹ Keeping the message brief without
missing the important parts.
Concrete
▹ Use solid facts and Data (charts and graphs).
6
▹ Avoid Abstractions
▹ Use facts to establish credibility and response.
Correct
▹ Audience Orientation
7
▹ Error-free communication
▹ No grammatical/ spelling errors
▹ Addressing the right person
Coherent
▹ Focused message 8
▹ Links should be developed
▹ No out of focus or off-topic discussion.
Complete
▹ Not missing any important information.
9
▹ Call-to-action
▹ Location and Address details
▹ Other necessary details
Courteous
▹ No Passive-aggressive tone
10
▹ Salutations
▹ Ending and opening notes
▹ Use of Polite Language
12
“
“No matter what job you
have in life, your success
will be determined 5% by
your academic
credentials, 15% by your
professional experiences,
and 80% by your
communication skills”.
-Stephen Wang
13
The
14
Writing
Process..
The Writing Process
1. Prewriting (writing before
writing)
2. Drafting
15
3. Revising
4. Editing
5. Publishing
▹ Let’s eat grandma!
▹ Let’s eat, grandma 16
Prewriting Techniques
▹ Brainstorming or Listing ideas 17
▹ Mapping/ Clustering (establishing links)
▹ Free Writing
Brainstorming
18
19
20
Revising & Editing
▹ Proofreading
21
▹ Peer Reviewing
▹ 7 C’s of effective communication checklist.
Publishing
22
▹ Emailing or Presenting…
23
Some helpful Writing tools
▹ Grammarly for spell check + tone checking.
▹ Free Mapping or XMind for
Mapping/Flowcharts.
▹ Evernote/ Google Keep/ One Note for listing 24
ideas.
▹ Hemingway Editor for concise message.
▹ Gmail Templates for Emailing.
“
▹ “You can have
brilliant ideas, but if
you can't get them
across, your ideas
won't get you
anywhere”.
Lee Iacocca
25
26
Thank You