• Name : PRITI CHOUDHARY

• Roll no. : 1435-COMC-16

• Semester : M.COM III FINANCE

• Topic : APPLE
 APPLE
40 Years Ago California
Founders
Steve Jobs Steve Wozniak Ronald Wayne
PRODUCTS
1. Mac 2. Iphone 3. Ipad 4. Ipod
5. Watch 6. TV 7. Mac OS 8.
iOS 9. WatchOS 10. iWork 11. iLife 12.
tvOS
 HEADQUARTERS
• Apple Inc.'s world corporate headquarters are located in the middle of
Silicon Valley, at 1–6 Infinite Loop, Cupertino, California. This Apple
campus has six buildings that total 850,000 square feet (79,000 m2) and
was built in 1993 by Sobrato Development Cos.
• Apple has a satellite campus in neighboring Sunnyvale, California,
where it houses a testing and research laboratory. AppleInsider
published article in March 2014 claiming that Apple has a tucked away a
top-secret facility where is developing the SG5 electric vehicle project
codenamed "Titan" under the shell company name SixtyEight Research.
• In February 2015, Apple opened their new 180,000-square-foot
headquarters in Herzliya, Israel, which will accommodate approximately
800 employees. This opening was Apple's third office located within
Israel; the first, also in Herzliya, was obtained as part of the Anobit
acquisition, and the other is a research center in Haifa.[
 Founding and incorporation
• Apple was established on April 1, 1976, by Steve Jobs,
Steve Wozniak and Ronald Wayne to sell the Apple I
personal computer kit. The Apple I kits were
computers single-handedly designed and hand-built
by Wozniak and first shown to the public at the
Homebrew Computer Club. The Apple I was sold as a
motherboard (with CPU, RAM, and basic textual-video
chips), which was less than what is now considered a
complete personal computer. The Apple I went on sale
in July 1976 and was market-priced at $666.66
 PROFITABILITY
Annual Income Statement (values in 000's) Get
Quarterly Data.

Period Ending: 9/24/2016 9/26/2015

Total Revenue $215,639,000 $233,715,000
Cost of Revenue $131,376,000 $140,089,000
Gross Profit $84,263,000 $93,626,000
 Customer service
• In 1999 Apple retained Eight Inc. as a strategic retail design partner and began
creating the Apple retail stores. Tim Kobe of Eight Inc. prepared an "Apple Retail"
white paper for Jobs, outlining the ability of separate Apple retail stores to directly
drive the Apple brand experience—Kobe used their recently completed work with
The North Face and Nike as a basis for the white paper. The first two Apple Stores
opened on May 19, 2001 in Tysons Corner, Virginia, and Glendale, California. More
than 7,700 people visited Apple’s first two stores in the opening weekend,
spending a total of US$599,000. As of June 2014, Apple maintains 425 retail stores
in fourteen countries. In addition to Apple products, the stores sell third-party
products like software titles, digital cameras, camcorders and handheld organizers.
• A media article published in July 2013 provided details about Apple's "At-Home
Apple Advisors" customer support program that serves as the corporation's call
center. The advisors are employed within the U.S. and work remotely after
undergoing a four-week training program and testing period. The advisors earn
between US$9 and $12 per hour and receive intensive management to ensure a
high quality of customer support.
 Manufacturing
• The company's manufacturing, procurement and logistics enable it to
execute massive product launches without having to maintain large, profit-
sapping inventories. In 2011, Apple's profit margins were 40 percent,
compared with between 10 and 20 percent for most other hardware
companies. Cook's catchphrase to describe his focus on the company's
operational arm is: “Nobody wants to buy sour milk”.
• During the Mac's early history Apple generally refused to adopt prevailing
industry standards for hardware, instead creating their own. This trend was
largely reversed in the late 1990s, beginning with Apple's adoption of the
PCI bus in the 7500/8500/9500 Power Macs. Apple has since joined the
industry standards groups to influence the future direction of technology
standards such as USB, AGP, HyperTransport, Wi-Fi, NVMe, PCIe and others
in its products. FireWire is an Apple-originated standard that was widely
adopted across the industry after it was standardized as IEEE 1394 and is a
legally mandated port in all Cable TV boxes in the United States.
 Environmental practices and
initiatives
• Following a Greenpeace protest, Apple released a statement on April 17, 2012, committing to
ending its use of coal and shifting to 100% renewable clean energy.By 2013 Apple was using
100% renewable energy to power their data centers. Overall, 75% of the company's power
came from clean renewable sources.
• In 2010, Climate Counts, a nonprofit organization dedicated to directing consumers toward the
greenest companies, gave Apple a score of 52 points out of a possible 100, which puts Apple in
their top category "Striding".This was an increase from May 2008, when Climate Counts only
gave Apple 11 points out of 100, which placed the company last among electronics companies,
at which time Climate Counts also labeled Apple with a "stuck icon", adding that Apple at the
time was "a choice to avoid for the climate conscious consumer".
• As of 2016, 100% of Apple's U.S. operations run on renewable energy, 100% of Apple's data
centers run on renewable energy and 93% of Apple's global operations run on renewable
energy. The Electronic Product Environmental Assessment Tool (EPEAT) allows consumers to
see the effect a product has on the environment. Each product receives a Gold, Silver, or
Bronze rank depending on its efficiency and sustainability. Every Apple tablet, notebook,
desktop computer, and display that EPEAT ranks achieves a Gold rating, the highest possible.
Although Apple's data centers recycle water 35 times, the increased activity in retail, corporate
and data centers also increase the amount of water use to 573 million gallons in 2015.
 FINANCE
• The company's worldwide annual revenue in 2013 totaled
$170 billion. In May 2013, Apple entered the top ten of the
Fortune 500 list of companies for the first time, rising 11
places above its 2012 ranking to take the sixth position. As of
2016, Apple has around US$234 billion of cash and
marketable securities, of which 90% is located outside the
United States for tax purposes.
• Apple amassed 65% of all profits made by the eight largest
worldwide smartphone manufacturers in quarter one of
2014, according to a report by Canaccord Genuity. In the first
quarter of 2015, the company garnered 92% of all earnings
made by the eight largest global smartphone makers.
 Privacy stance
• Apple has made clear its stance on privacy and as such has made
available Transparency Reports on the Governmental Requests it
receives. Apple states plainly, "On devices running iOS 8 and later
versions, your personal data is placed under the protection of
your passcode. For all devices running iOS 8 and later versions,
Apple will not perform iOS data extractions in response to
government search warrants because the files to be extracted
are protected by an encryption key that is tied to the user’s
passcode, which Apple does not possess."
• In its latest “Who Has Your Back?” report, once again the
Electronic Frontier Foundation (EFF) awarded Apple 5 out of 5
stars “commend[ing] Apple for its strong stance regarding user
rights, transparency, and privacy.
 Charitable causes
• As of 2016, Apple is a partner of Product Red, a campaign whose mission is
to prevent the transmission of HIV from mother to child by 2015. In June
2014, Apple's contributions to the campaign reached $75 million, making the
company Product Red's largest partner.
• In November 2012, Apple donated $2.5 million to the American Red Cross to
aid relief efforts after Hurricane Sandy.
• On April 14, 2016, Apple and the World Wide Fund for Nature (WWF)
announced that they have engaged in a partnership to, "help protect life on
our planet." Apple released a special page in the iTunes App Store, Apps for
Earth. In the arrangement, Apple has committed that through April 24, WWF
will receive 100% of the proceeds from the applications participating in the
App Store via both the purchases of any paid apps and the In-App Purchases.
Apple and WWF’s Apps for Earth campaign raised more than $8 million in
total proceeds to support WWF’s conservation work. WWF announced the
results at WWDC 2016 in San Francisco.
 POPULAR PRODUCTS
• The main products of Apple in India are
iPhones, Apple Watches, iPods and Mac
Books. iPhone 5 & 5s were greatly sold in
India in year 2014-15. The new Ceo of Apple
TIM COOK launches the new iPhone 6 and 6s
that breaks the selling records of Apple in
India. Apple sold its product of 10,000 iPhones
6 and 6s in just one hour for price nearly $999.
 UPCOMING PRODUCTS
• AS Announced by the CEO of Apple, TIM
COOK, the upcoming projects of Apple are
iPhone 8 and upgraded Compact Apple watch.
Apple is launching its iPhone 8 on its 10th
anniversary of being established. It will come
with the iOS processor 11 and technical
improvements in Dual Camera Quality. As
reported, The iPhone 8 will come with OLED
screen and 12/13MP Cameras.
THANKING YOU