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Application:

Subliminal perception,
perceptual defense , and extra-sensory perception.
By
Balaji Niwlikar

https://www.careershodh.com/ 1
Can we perceive what is happening in the world when
it is below our sensual threshold ?
Can we pick up signals from the world without using
our usual sensory channels?

https://www.careershodh.com/ 2
Subliminal perception
Unintentional/ subconscious / unconscious.
1950s .
Stimulus is below threshold/ limen, though we perceive it.
Presentation of stimulus is very weak/dim and/or very brief in
time and if person could make it meaningful = Subliminal
perception .
Subliminal perception is supposed to occur when stimulus is too
weak to be perceived yet person is influenced by it.
It not without awareness.
Weak ??
Limen-for absolute threshold i.e. point where stimulus could be
detected 50% . So 49% is subliminal.!!??
Subliminal stimulus means too weak to detect .
Lot of chance to make illusions.
https://www.careershodh.com/ 3
Subliminal perception
Priming
Method to measure unconscious cognitive processes, in
which a person is exposed to information ( implicit or
explicit ) and is later tested to see whether the information
affect the behavior or performance on another task.
Findings –
Word flashed subliminally are related to some personality
traits ‘honesty’ when they judge a person seen this trait.
You know more than you know .
However SP hard to demonstrate in laboratory.

https://www.careershodh.com/ 4
Coco cola experiments , 1950s
Subliminal persuasion technique used to manipulate
attitude of person.
Attempt SP were disappointing.

https://www.careershodh.com/ 5
Perceptual Defense
Selective perception
Process by which individuals perceive what they want to.
how we categorize and interpret sensory information in a
way that favors one category or interpretation over another.
A form of bias because we interpret information in a way
that is matching with our existing values and beliefs.
two types:
 Low level – Perceptual vigilance
 High level – Perceptual defense

https://www.careershodh.com/ 6
Perceptual Defense
Perceptual Defense - sometimes when a person actually does
not perceive specific sensory input.
such as a swear word or a vulgar image,
presumably because she/he has a filtering mechanism or
"perceptual wall" preventing the sensory data from being
processed.
Well known.
Reaction time is more when word is very abusive.
More distortion
Facial expression changes.
Subject feel awkward and reluctant.
Except – person’s own interpretation.
Influencing factors -Culture, age , gender
https://www.careershodh.com/ 7
Extra-Sensory Perception(ESP)
Extrasensory perception (ESP) or Sixth Sense
J. B. Rhine –parapsychology.
Perception that occurs without the known sensory
processes.
 Telepathy
 Clairvoyance (supernormal awareness of objects or events
not necessarily known to others;
 Precognition (knowledge of the future).
Based on the research on playing card and identifying it .
Not scientifically proved.

https://www.careershodh.com/ 8
For more free study material visit to
https://www.careershodh.com/
If you like it, share with others !

Thank you!!

https://www.careershodh.com/ 9

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