Presented By:
“Feel
Tanvirgood,
Alamlook good, and get
: R232036
Readulmore
Alamout of life”.
: R232037
Meftaul Islam : R232038
Md Tasrif : R232063
Submitted To:
Basharat Hossain
Associate professor
DBA, IIUC
Company structure
Unilever Bangladesh is a subsidiary of Unilever, a multinational consumer
goods company. The company operates with a hierarchical structure, consisting
of various departments and divisions.
At the top level, there is a country manager or CEO who oversees the overall
operations in Bangladesh. Below the CEO, there are divisions for different
product categories, such as personal care, home care, foods, and refreshments.
Product Categories
• Personal care
• Home care
• Foods
• Refreshments
UB
PRODUCT LIST
Unilever Bangladesh offers a wide range of
products that cater to various consumer
needs. Some of the prominent brands and
products include:
Personal care: Lux, Sunsilk, Dove, Pears,
Lifebuoy, Fair & Lovely, Pond's, Vaseline.
Home care: Surf Excel, Vim, Wheel, Comfort,
Sunlight.
Foods: Knorr, Rafhan, Brooke Bond, Kissan.
Refreshments: Lipton, Brooke Bond Taaza,
Kwality Wall's.
CONTRIBUTION TO PRODUCT SOURCING
NATIONAL ECONOMY
Unilever Bangladesh exports several of
61,763 THOUSANDS BDT. its products to different countries. The
specific export items and countries
may vary over time, but some of the PROFIT OF THE
commonly exported products include
CONTRIBUTION TO 202,349 THOUSANDS
FIRM BDT.
personal care items like shampoos,
14,874 THOUSANDS
WPPF BDT. soaps, and skincare products.
key aspects of Unilever Bangladesh
Aspect Description
Type of firm Joint venture
Industry Consumer goods
Ownership structure Government of Bangladesh (40%), Unilever PLC (60%)
Geographic reach Over 60 countries
Revenue Over $1 billion
Employees Over 5,000
As a multinational company and No1
FMCG company (Fast Moving
Consumer Goods) Unilever has various
job opportunity all over the world. They
also offer internship opportunity to fresh
graduates. On average day more than
2.8 billion population of world use
Unilever’s product to serve this amount
of customers they have 127000
employees worldwide. They have
54/46(female/male) gander balance
across the management which show
they have a better working environment
for both male and female.
JOB AND INTERNSHIP OPPORTUNITY
As a multinational company they offer job and internship in
To avail an entry level job in Unilever
various sector.
Bangladesh candidate must be graduated • ❖ Finance
within less than three years or will graduate • ❖ SCM
• ❖ Business Development
within next 12 months from a reputable
• ❖ Marketing
university, candidate must be within 28 years • ❖ Product Development
of age and candidates must be physically fit • ❖ Brand Building
• ❖ Labor bases events
and skilled in the particular task for labor-
These are the some of the sector which Unilever offers
based events.
job and internship. But the most famous entry level
program of Unilever is “Unilever Future Leaders
Program”
Recruitment and selection process
Recruiting is a selection process of finding & attracting capable applicants for employment. This process
begins when new recruits are required & ends when their applications are submitted.
Applicants are divides into three sectors.
FRESH GRADUATES AS SPECIALIST EXPERIENCED PEOPLE FOR SKILLED AND
KNOWLEDGE WORKER PEOPLE FOR SPECIAL LABOR-BASED EVENTS
PURPOSE
The fresh graduate’s recruitment is in the fact the main and major recruitment events for
Unilever. For this they highly suit the business graduates passed from reputed institute from
across the world.
Recruitment
Channels
External Channels: Internal Channels:
• Employee referrals Current employees are the
• Advertising major source of recruits for all
entry level positions for
• Educational institute and professional Unilever.
associates
• International recruitment
7
Selection Process
After accomplishing the recruitment process, Unilever Employment test
go to the selection process where they
This written test measures the candidates,
start the process with the reception of application from
filled up through internet online form. 1. Analytical ability
After scrutinizing the data, they select applications for 2. Computation ability
written test. 3. Verbal skills
4. Written skills
5. General knowledge
More above 65% marks ensure applicants
pass.
05/15/2024 8
Assessing candidate through
interview
Mainly three steps are followed in the selection procedure. In the
first stage candidates are
invited for a viva with sales and training manager. In this viva the
candidate’s situation handling
ability is measured.
2nd phase: In this viva with the general sales and operation manager
and trade marketing
manager. In this stage individual skill is measured. The questions
tries to measure out the
fitness of the candidate for the post. Work samples
3rd phase: In this stage the applicant faces the human resource
department HRD customer
For some technical jobs Unilever follows the work sample test on
development team (CDT) this phase measures the applicability of the
particular employee like the
applicant’s potential for
one of Finance or IT.
the job.
Physical ability test
The physical test is administrated to measure the HIV, hepatitis B,
Hiring decision
C or such many diseases in
Finally the every step success ensures an applicant’s join in the
its applicant’s health and fitness for job effort.
Unilever family.
CRITICISM
1. Marketing and Advertising Practices: Unilever has been criticized for its marketing and advertising practices in
Bangladesh. Some critics argue that the company's advertisements often promote unrealistic beauty standards, reinforcing
gender stereotypes, and exploiting insecurities to sell products. There have been concerns about the impact of these
advertisements on society, particularly on young people.
2. Labor Rights and Workers' Conditions: Unilever Bangladesh has faced criticism regarding labor rights and workers'
conditions in its factories. There have been allegations of poor working conditions, long working hours, low wages, and lack of
adequate health and safety measures. Critics argue that the company should take more responsibility for the well-being of its
workers and ensure better labor standards across its supply chain.
3. Environmental Impact: Unilever Bangladesh has been accused of contributing to environmental degradation in the
country. The company has faced criticism for its waste management practices, particularly the disposal of plastic packaging.
Plastic pollution is a significant concern in Bangladesh, and critics argue that Unilever should take stronger measures to reduce
its plastic footprint and promote sustainable packaging alternatives.
4. Pricing and Accessibility: Some critics have raised concerns about the pricing and accessibility of Unilever's products in
Bangladesh. They argue that the company's products are often priced higher compared to local alternatives, making them less
affordable for a significant portion of the population. This raises questions about the company's commitment to providing
essential products to all segments of society.
5. Fair Trade and Local Sourcing: Unilever Bangladesh has faced criticism for its approach to fair trade and local
sourcing. Some critics argue that the company should do more to support local farmers and suppliers, promote fair trade
practices, and ensure equitable distribution of benefits along its supply chain. There have been calls for greater transparency and
accountability in Unilever's sourcing practices.
It is important to note that these criticisms are not exhaustive, and there may be other specific concerns raised by different
stakeholders. Unilever Bangladesh has made efforts to address some of these issues, but ongoing monitoring and improvement
are necessary to ensure a more sustainable and responsible business operation.
What kind of firm it is?
Unilever Bangladesh is a joint venture between the Government of Bangladesh and Unilever PLC.
A joint venture is a type of business partnership between two or more companies. In the case of
Unilever Bangladesh, the Government of Bangladesh owns 40% of the company, while Unilever
PLC owns the remaining 60%.
Joint ventures are often formed to share resources and expertise, or to enter new markets. In the
case of Unilever Bangladesh, the joint venture was formed to tap into the growing consumer market
in Bangladesh.
Unilever Bangladesh is a consumer goods company. Consumer goods companies manufacture and
sell products that are used by consumers on a daily basis. Some of the most common types of
consumer goods include food, beverages, home care products, and personal care products.
Unilever Bangladesh is a multinational company. This means that it operates in multiple countries
around the world. Unilever Bangladesh has operations in over 60 countries, including Bangladesh,
India, Pakistan, and Sri Lanka.
11
How would we determine it?
(Based on RTS)
Unilever Bangladesh is based on the Revenue, Technology, and Scale (RTS) framework. The RTS
framework is a way to categorize firms based on three factors: revenue, technology, and scale.
Revenue: Unilever Bangladesh has an annual revenue of over $1 billion. This makes it a large
firm by any measure.
Technology: Unilever Bangladesh is a technology-driven firm. The company uses technology to
improve its operations, such as its supply chain management and marketing.
Scale: Unilever Bangladesh is a global firm with operations in over 60 countries. This gives the
company a large scale and reach, which allows it to sell its products to a large number of
consumers.
Based on these factors, I would determine that Unilever Bangladesh is a large, technology-driven,
consumer goods firm. This is because the company has a large revenue, uses technology to
improve its operations, and has a global scale.
12
What is the nature of this company?
Unilever Bangladesh is an oligopolistic firm. An oligopoly is a market structure in which a small
number of firms control a large share of the market. This means that the firms in an oligopoly have a
significant amount of market power, and they can influence the prices of their products.
There are a few reasons why I believe Unilever Bangladesh is an oligopolistic firm. First, the
company has a large market share in Bangladesh. According to Statista, Unilever Bangladesh has a
market share of over 50% in the country's personal care market. This means that the company is one
of the largest players in the market, and it has a significant amount of influence over prices.
Second, Unilever Bangladesh faces a small number of competitors in Bangladesh. The company's
main competitors include P&G, Colgate-Palmolive, and Reckitt Benckiser. These companies are also,
large multinational firms with significant market power.
Finally, the barriers to entry into the Bangladeshi consumer goods market are high. This means that it
is difficult for new firms to enter the market and compete with Unilever Bangladesh. The high
barriers to entry are due to factors such as the need for large capital investments, the need for
government approvals, and the need for brand recognition.
In conclusion, I believe that Unilever Bangladesh is an oligopolistic firm because it has a large
market share, faces a small number of competitors, and the barriers to entry into the market are high.
13
Does it offer market wage or efficiency
wage?
Efficiency wages are typically paid by firms that want to attract and retain high-quality workers:
Unilever Bangladesh is a multinational company with a strong brand reputation. The company is likely to
want to attract and retain high-quality workers in order to maintain its competitive advantage.
Efficiency wages can also lead to increased productivity: If workers are paid more, they may be more
motivated to work hard and produce high-quality products. This can lead to increased profits for the
company. However, there are also some factors that suggest that Unilever Bangladesh may offer market
wage.
Market wages are the wages that are paid in a particular market for a particular type of work. Unilever
Bangladesh is a large company with a lot of bargaining power. The company may be able to pay market
wages and still attract and retain high-quality workers.
Market wages are typically lower than efficiency wages. This is because employers do not want to pay
more than they have to. If Unilever Bangladesh is offering market wages, it may be because the company is
trying to save money.
Ultimately, it is impossible to say for sure whether Unilever Bangladesh offers market wage or efficiency
wage. However, the factors discussed above suggest that the company may offer efficiency wage.
14
THANK
YOU
