BUSINESS PLAN
PRESENTATION
Hospitality Language Excellence (HLE)
LAELATI MADARINA-I2J022012
BUSINESS OVERVIEW
Hospitality Language Excellence was founded to address the
growing need for specialized English language training within
the hospitality industry. Our courses are designed to equip
professionals with the language skills necessary for effective
communication and elevated guest experiences.
SERVICES
MARKET
OFFERED
The target market will be:
• Hotels and resorts of all sizes.
• Specialized language training programs for
hotels, resorts, restaurants, and travel • Travel and tourism companies.
companies. • Hospitality training institutes.
• Customized modules for different roles, • Individual professionals within the
including front desk staff, restaurant industry.
servers, and management.
• On-site and online training options.
Program Offered:
PROGRAM OPTION FESS DURATION CAPACITY
ADVANCED ENGLISH FOR 8 MEETINGS IN 4
ONLINE/OFFLINE 550.000-, 15 PARTICIPANTS
HOSPITALITY PROFESSIONALS WEEKS
TOTAL 15 X 550.000 = 8.250.000,-
Program Benefits:
• Enhanced Communication Skills:
Participants will develop advanced language skills for effective communication in various professional contexts.
• Leadership Development:
The program focuses on building leadership communication skills essential for managerial roles.
• Cross-Cultural Competence:
Understanding and navigating cross-cultural communication challenges within the hospitality industry.
• Crisis Management Proficiency:
Equipping professionals with the language skills needed to handle crisis situations with confidence.
• Industry-Relevant Content:
Tailored content addressing the specific language needs of different sectors within the hospitality industry.
MANAGEMENT
LAELATI RIZAL MUHAIMIN MIFTAHUL SURURIL
MADARINA A
GENERAL FINANCE OPERATIONAL
MANAGER MANAGER MANAGER
BUSINESS ANALYSIS
STRENGTHS Opportunities
• Specialized Curriculum • Global Expansion
• Experienced Trainers • Strategic Partnerships
• Flexible Training Options • Continuous Curriculum Enhancement
• Innovative Technology Integration • Technology Advancements
THREATS
Weaknesses
• Intense Market Competition
• Initial High Expenses
• Economic Downturn
• Dependence on Industry Trends
• Rapid Technological Changes
• Trainer Availability
• Changing Industry Trends
• Regulatory Compliance
• Global Events and Pandemics
Operations and logistics
OPERATIONAL CLASS SCHEDULING
01 Plan and communicate class schedules in
Operational Mapping advance, considering time zones for virtual
components.
02 RESOURCE MANAGEMENT
02 Manage resources efficiently, including training
materials, technology infrastructure, and support
staff.
QUALITY ASSURANCE
0303 Implement quality assurance measures to ensure
consistency in program delivery and content.
MONITORING AND
EVALUTION
KEY PERFORMANCE EVALUATION
INDICATORS (KPI) PROCESS
⚬ Client satisfaction ratings. Regularly review KPIs and
⚬ Number of successful adjust business strategies based
placements post-training. on performance data and
⚬ Revenue growth. market feedback.
STARTUP COSTS
ITEMS DESCRIPTION ESTIMATED COST
BUDGET PLAN CURRICULUM
DEVELOPMEN
CONTENT CREATION,
RESEARCH MATERIALS, AND
CURRICULUM DESIGN
500.000-,
A comprehensive budget for Hospitality Language
Excellence (HLE) involves estimating the costs associated • WEBSITE DEVELOPMENT,
with various aspects of the business, including startup costs, BRANDING MATERIALS, AND
INITIAL MARKETING
and ongoing operational expenses monthly. MARKETING AND
CAMPAIGNS. 1.000.000-,
BRANDING
• PARTICIPATION IN INDUSTRY
EVENTS. TOTAL
25.500.000-,
RECRUITMENT EXPENSES,
TRAINER RECRUITMEN
TRAINER SALARIES AND INITIAL 1.000.000-,
AND TRAINING
TRAINING PROGRAMS.
OFFICE SPACE, FURNITURE,
TECHNOLOGY
OPERATIONAL SETUP INFRASTRUCTURE, AND 20.000.000-,
INITIAL OPERATIONAL
EXPENSES.
*In rupiah
BUDGET PLAN
ONGOING OPERATIONAL EXPENSES (MONTHLY)
Total income = 8. 250.000-,
ITEMS DESCRIPTION ESTIMATED COST
Operasional expenses = 3.250.000-,
*Net Income = 5.000.000-,
MONTHLY SALARIES FOR 3 TRAINERS X 750.000 =
TRAINER SALARIES
LANGUAGE INSTRUCTORS. 2.250.000-,
ONGOING DEVELOPMENT AND
TRAINING MATERIALS UPDATING OF TRAINING 250,000-,
MATERIALS. TOTAL
3.250.000-,
DIGITAL MARKETING
MARKETING AND
CAMPAIGNS, CONTENT 250.000-,
ADVERTISING
CREATION, AND PROMOTIONS.
MONTHLY MAINTANACE FOR
OPERATIONAL MAINTANANCE 500.000-,
INFRASTUCTURE
*In rupiah
01
FORECAST 01 GLOBAL EXPANSION
A Forecast for Hospitality Language
Excellence (HLE) involves projecting
revenues and expenses over a specified 0202 ADVANCED COURSE
period. DEVELOPMENT
03 PARTNERSHIP INITIATIVES
03
Assumptions:
• The first year is the startup phase with initial expenses for curriculum
development, marketing, and infrastructure.
• Courses are priced competitively based on market research, and revenue is
generated through course fees and additional service packages.
• Expenses include trainer salaries, marketing costs, technology investments,
and operational expenses.
• Revenue is expected to increase as HLE establishes partnerships, expands its
client base, and introduces advanced courses.
*In rupiah
DETAIL INFORMATION
• Revenue (Course Fee)
• Expanses (Participant)
• Net Income (In a Year)
• Expenses (Increas 4,8% per Year)
REGULATORY
COMPLIANCE
• Legal Review:
Regularly review and ensure compliance with relevant regulations in the education and
training sector. Hospitality Language Excellence (HLE) course have registered to obtain a
business permit.
• Data Protection:
Implement robust data protection measures, especially when handling participant
information.
OUR
PROJECT
THANK
YOU
LINK PRESENTATION VIDEO https://youtu.be/tbAMpWNofag?si=vay9vao2tYDzhm08
