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Marketing Management Group No 5 Atlas Honda (Power of Dreams)

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Muhammad Abuzar
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19 views20 pages

Marketing Management Group No 5 Atlas Honda (Power of Dreams)

Uploaded by

Muhammad Abuzar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Marketing Management

Group no 5
Atlas Honda
(Power of Dreams)
Group members

1.Rashid Ali
2.Rao Arslan
3.M.Abuzar
4.Fasih Ud Din
Contents

Introduction
History
4P’s
SWOT analysis
Comparison and competition
Introduction
Honda Atlas Pakistan Limited is a
joint venture between Honda Motor
Company Limited Japan, and the
Atlas Group of Companies,
Pakistan. The company was
incorporated on November 04, 1992
and joint venture agreement was
signed on August 05, 1993.
History (1993-94)

The manufacturing plant was inaugurated


17 April 1993 and the first car rolled off
the assembly line on 26 May 1994.
History
In 1997
.Twin Ring Motegi opens.
In 2000
. Honda announces ASIMO, the
humanoid robot.
In2002
. World’s first lease-sales of the
FCX fuel cell vehicle
In 2012
Honda’s power products reach 100 million
accumulated production milestone.
In 2015
Honda wins 700th World Grand Prix race.
Honda rejoins Formula 1.
HondaJet deliveries begin.
In 2016
Honda announces Clarity Fuel Cell.
Honda’s worldwide cumulative automobile production reaches 10
million milestone
In 2017
Honda celebrates 100 Million-unit global
production milestone for Super Cub series.
In 2020
Launched new electric vehicle “Honda e”.
In 2021
Honda wins Formula 1 Drivers Championship.
In 2021
World-first Level 3 Autonomous Honda Legend
goes on sale.
In2022
Oracle Red Bull Racing, technically supported by
HRC, wins Formula 1 drivers’ and constructors’
titles.
50th Anniversary CIVIC.
Product
They focus on manufacturing high-
quality motorcycles and vehicles that
cater to a wide range of customers.
They aim to provide reliable, fuel-
efficient, and innovative products that
meet the needs of their customers.
Atlas Honda also emphasizes on
continuous improvement and
customer satisfaction.
Price
Honda’s pricing strategy is based
on a few key factors. They consider
the cost of production, competition
in the market, and the perceived
value of their products. Honda aims
to offer competitive pricing that
reflects the quality and features of
their vehicles.
Place
Honda’s placement strategy focuses
on making their products easily
accessible to customers. They have a
widespread network of dealerships
and authorized service centers in
various locations. This allows
customers to conveniently find and
purchase Honda vehicles and
motorcycle.
Promotion
Honda’s promotion strategy involves various
marketing tactics to create awareness and
generate interest in their products. They
utilize a mix of traditional and digital
advertising channels, such as television,
radio, print media, and online platforms.
Honda also engages in sponsorships and
partnerships to reach a wider audience.
Strengths
One of their key strengths is their reputation
for producing reliable and durable vehicles.
Honda vehicles are known for their long-
lasting performance and low maintenance
costs. Another strength is their focus on fuel
efficiency, offering customers vehicles that
are environmentally friendly and cost-
effective to run.
Weakness
One weakness that some people may mention
is that Honda vehicles can sometimes have a
higher initial cost compared to some
competitors. Additionally, some customers
have expressed that certain Honda models
may lack some advanced technology features
found in other vehicles.
Opportunities
One opportunity is the growing demand for
electric and hybrid vehicles. Honda can continue
to invest in and expand their lineup of eco-
friendly vehicles to cater to environmentally
conscious customers. Another opportunity lies in
the development of autonomous driving
technology. By investing in research and
development, Honda can stay at the forefront of
this emerging trend.
Threats
One threat is the increasing competition in the
automotive industry. With many other manufacturers
producing quality vehicles, Honda needs to
continuously innovate and differentiate themselves to
stay ahead. Another threat is the volatility of fuel
prices, as fluctuations can impact the demand for
certain types of vehicles. Additionally, changes in
government regulations and policies related to
emissions and safety standards could pose challenges
for Honda.
Comparison
When it comes to comparing Honda to other
automotive brands, there are a few key factors to
consider. Honda is known for its reliability and
durability, with many customers praising their
vehicles for their long-lasting performance. They also
have a reputation for fuel efficiency, offering models
that are environmentally friendly and cost-effective to
run. In terms of innovation, Honda consistently
introduces new technologies and features in their
vehicles to enhance the driving experience. .
Competitors
Honda faces competition from several other
automotive manufacturers in the industry.
Some of the major competitors of Honda
include Toyota, Nissan, Ford, Chevrolet,
Hyundai, and Volkswagen. These companies
also have a strong presence in the market and
offer a wide range of vehicles to cater to
different customer preferences.

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