BUSINESS PLAN

TRUE BEAUTY SPA

IN NGUYEN DU, NAM DINH
OL 320 - Lecturer: Le Sy Quyen – Group Money
Members

01 02 03
Le Hien Anh Do Phuong Anh Hoang Ngoc Lan

04 05
Tran Hai Anh Nguyen Hoang Mai
Table of contents

01 02 03
Introduce Marketing plan Organizational
structure and
human resource
04 05 plan

Brief action plan Financial plan

for 6 - 12 months
01
Introduce
True Beauty Spa, located
in Nguyen Du street, Vi
Hoang ward, Nam Dinh
city
LOCATION & GEOGRAPHIC MARKET

• True Beauty Spa, located in Nguyen Du street, Vi Hoang

ward, Nam Dinh city
• High population density: As of 2023, Nam Dinh City has
a total population of 1,887,099 people (Nam Dinh
Province Statistics Bureau, 2023)
• Stable economic growth: With an average growth rate in
the production value of economic sectors at 8.8% (2021-
2023) and an increase of 10.9% in 2023, this city
represents a developing economy with a strong growth
rate.
• Differentiation in specialized beauty services: Data
indicates that only about 30% of existing clinics
• In summary, Nam Dinh City offers attractive
opportunities to establish a beauty facility due to its high
population density, positive economic growth rate, and
convenient location. The city has considerable
• potential to succeed in the beauty care sector.
COMPANY DESCRIPTION
Mission
True Beauty Spa commits to delivering friendly, dedicated beauty and care services that exceed customer
expectations.

Vision
To surpass customer expectations regardless of gender, providing balanced quality services and ensuring a modern,
safe environment for optimal care.

Core Values - 3E
 Empathy: Offering empathetic, customer-centric service.
 Excellence: Committing to clinical excellence and continuous improvement.
 Education: Promoting dermatological health education and community engagement.
Products and services

General Check-Up Acne Treatment

True Beauty Spa offers detailed skin Combining facial cleansing devices and
assessments using sensor scanners to detect light therapy, this treatment targets and
early signs of skin issues, recommending prevents acne. The cost is 800,000 VND
personalized treatments based on these per treatment.
assessments.

Skin Rejuvenation Relaxation Massage

Using premium serums with galvanic and Offers stress-relieving massages and
ultrasound machines to rejuvenate aging therapies. Costs range from 400,000 VND
skin. The cost is 1,000,000 VND per to 600,000 VND.
session
02
Marketing plan
SWOT ANALYSIS
Website SEO campaign
• Campaign Objective: Increase
website visibility and conversion
rates.
• Key Audience: People in Nam Dinh
seeking quality beauty services.
• Strategy Overview:
 Keyword research and optimization.
 Link building and user experience
enhancement.
• Timeline: January - December
 Website SEO campaign
• Budget Allocation: 100 million
VND.
• Campaign Execution:
 Keyword research using Google
Keyword Planner.
 Website content optimization.
 Link building with reputable beauty
websites.
 Collaboration between SEO team
and spa managers.
Keyword research using Google Keyword Planner
 Discount Campaign
• Campaign Objective: Drive sales growth and customer engagement.
• Strategy Overview:Offer 10% - 20% discounts on beauty products
and services & Encourage sharing of discount vouchers on social
media.
• Target Audience: Existing and potential customers in Nam Dinh
area.
• Timeline: Months 1-2: Prepare strategy and content.
Month 3: Launch the campaign within 8 weeks.
Month 4: Evaluate the results and summarize.
• Budget Allocation: 70 million VND for the first 200 guests.
• Campaign Execution:
 Online and offline advertising of discounts.
 Creative voucher design and rewards program.
 Tracking campaign performance and gathering customer feedback.
MARKET SEGMENTATION
3C ANALYSIS
CANVAS MODELS
CANVAS VALUE PROPOSITION
ANALYSIS OF PORTER'S 5 FORCES
Competition
• Discuss the number, diversity, and concentration
of competitors in the market.
• Mention industry growth and the opportunities it
presents for True Beauty Spa.
• Address the importance of differentiating
through quality and service.
Supplier Power
• Explore the number and uniqueness of
suppliers in the market.
• Discuss the impact of supplier power on
True Beauty Spa's operations.
• Emphasize the need for strategic
partnerships with reliable suppliers.
Buyer Power
• Discuss the number of customers and their size
of orders.
• Highlight price sensitivity and the importance
of customer retention strategies.
• Address the threat of substitution and the need
to provide unique value to customers.
Threat of Substitution
• Explore competition from other spas and
alternative supply channels.
• Discuss changes in customer lifestyle and
priorities.
• Emphasize the importance of maintaining a
competitive edge.
Threat of New Entry
• Discuss barriers to entry, including capital
requirements and government policies.
• Highlight the importance of accumulated
experience and access to distribution
channels.
• Address conversion costs and the challenges
of entering new markets.
03
Organizational
structure and
human resource
plan
04
Brief action plan
for 6 - 12 months
FACILITIES
True Beauty Spa, located in Nam
Dinh City, Nam Dinh Province, is a
comprehensive beauty establishment
spanning three floors. The first floor
serves as a welcoming reception area
FACILITIES
The third floor is dedicated to support
The second floor houses
and research activities.
skincare, massage services
HUMAN RESOURCES &
PROFILE
Human resources are a key focus,
with stringent requirements for
professional certifications and
practical experience to ensure quality
service delivery and customer
satisfaction.
HUMAN RESOURCES &
PROFILE
Legal documentation, including lease
agreements, employment contracts,
and licensing requirements, is
meticulously prepared to comply
with regulations.
REGISTRATION AND
LICENSING PROCESS
The registration and licensing process involves
submitting detailed documentation to the
Department of Planning and Investment, with a
timeline of up to 45 days for appraisal and
decision-making. If adjustments are required, the
spa can edit and resubmit its application for
further consideration.
SUMMARY ACTION PLAN (06 - 12 MONTHS)
Months 1-2: Make a detailed • Define the goals and scope of services.
business plan • Analyze the market, demand and competition according to the
SWOT model.
• Locate and investigate the rental or purchase of spa space.

Months 3-4: Financial planning • Develop detailed budgets for building facilities and procuring
equipment.
• Research available financial resources and have a loan plan if
needed.

Months 5-6: Construction and • Rent or buy a spa location.

spa equipment • Build facilities according to area requirements and hygiene and
safety standards.
• Purchase and installation of necessary machinery and
equipment
• Shopping for office equipment such as computers, printers,
stationery ...
• Procurement of protective equipment for employees and
specialists including uniforms,
masks ...
SUMMARY ACTION PLAN (06 - 12 MONTHS)

Months 7-8: Recruitment and preparation • Search and recruitment of suitable personnel (professional
of documents implementation specialists,
employees).
• Develop a detailed plan for human resource management.
• Prepare the necessary documents to apply for an operating
license for the spa.

Months 9-12: Apply and start activities •Prepare necessary documents (application, copy of
establishment decision, practice
certificate, declaration of materials, equipment, documents
proving the spa establishment).
• Submit the application at the Department of Planning and
Investment and wait for the decision
on issuance of the operation license.
• If licensed, start running a spa.
• Develop a marketing plan (develop websites → run ads)
05
Financial plan
PROJECTED PROFIT AND LOSS
PROJECTED PROFIT AND LOSS
PROJECTED BALANCE SHEET
PROJECTED CASH FLOW
Thanks for
listening