There are two firms A & B that manufacture colour and black & white television sets.
Market demand per week is : 150 for coloured television sets 300 for black & white television sets.
The manufacturers would share market depending upon the proportion in which they manufacture a particular type of set.
1. TO WRITE THE PAYOFF MATRIX FOR FIRM PER WEEK.
2. TO OBTAIN THE OPTIMAL STRATEGIES FOR BOTH THE FIRM AND THE VALUE OF THE GAME.
1. Firm A can make either 150 colour sets in a week or an equal number of black & white sets.
2. Firm B can, on the other hand, make either 300 colour sets, or 150 colour and 150 black & white sets, or 300 black & white sets per week.
BOTH THE FIRMS MAKE THE PROFIT OF RS 400 PER COLOUR SET AND RS 300 PER BLACK & WHITE SET !!!
It can make STRATEGY 1 (S1):- 150 colour sets in a week. STRATEGY 2 (S2):- 150 black & white sets in a week.
It can make STRATEGY 1 (S1):- 300 colour sets in a week. STRATEGY 2 (S2):- 150 both type of sets. STRATEGY (S3):- 300 black & white sets in a week.
WOULD SHARE MARKET DEPENDING UPON THE PROPORTION IN WHICH THEY MANUFACTURE A PARTICULAR TYPE OF SET.
It means that when there is a demand for 150 coloured sets per week in the market and both the firms A & B are applying their 1st respective strategies therefore:A will be manufacturing 150 colour sets. B will be manufacturing 300 colour sets. Proportion will be in the ratio of 150/300 i.e. 1:2. Therefore each will be delivering :x + 2x = 150 => 3x = 150 => x = 50 It means that firm A will share 50 coloured sets and firm B will share 100 coloured sets in the market where the demand is 150 coloured sets.
AS AIM IS TO MAXIMIZE HIS GAINS. BS AIM IS TO MINIMIZE HIS LOSSES.
SO WE HAVE TO FIND OUT EQUILIBRIUM POINT WHERE : AS GAIN IS MAXIMIZED ,AND BS LOSS IS MINIMIZED.
P1 + P2 = 1 Q1 + Q2 + Q 3= 1
300 Color 150 Both sets type 300 Black & White sets
Q1
STRATEGIES
Q2 S2
Q3 S3
S1
150 Color sets 150 Black & White sets
P1
S1
20,000
30,000
60,000
P2
S2
45,000
45,000
30,000
300 Color sets
150 Both type
300 Black & White sets
Q3
Q1
STRATEGIES
Q2
S1
S2
S3
150 Color sets
150 Black & White sets
P1
S1
20,000
30,000
60,000
P2
S2
45,000
45,000
30,000
300 Color sets
300 Black & White sets
Q1
STRATEGIES
Q3
S3
S1
150 Color sets 150 Black & White sets
P1
S1
20,000
60,000
P2
S2
45,000
30,000
P1 is the probability that the firm A will apply their 1st strategy, thus:P1 = A22 A21 (A11 + A22) -(A12 + A21)
P2 is the probability that the firm A will apply their 2nd strategy, thus:-
P2 = (1-P1)
Therefore: P1 = 3/11 P2 = 8/11
Q1 is the probability that the firm B will apply their 1st strategy, thus:Q1 = A22 A12 (A11 + A22) -(A12 + A21)
Q3 is the probability that the firm B will apply their 3rd strategy, thus:Q3 = (1-Q1)
Therefore: Q1 = 6/11 Q2 = 0 Q3 = 5/11
SA
S1 P1 = 3/11
S2 P2 = 8/11
SB
S2 = Q1 = 6/11
F2 (B) Q2 = 0
S3 Q3 = 5/11
A22.A11-A21.A12 (A11 + A22)-(A12 + A21)