Native Pattern

Social Media Planner

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Schedule

Account Date Time Message Campaign Link Post status

Excited to announce our new product launch! https://example.com/new-product-

Twitter 1/18/23 20:45 #NewProduct Scheduled
Check it out: launch

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Monthly planner
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Event promotion
Product launch

Week 1 Seasonal post

Company news
Product launch

Week 2

Week 3

Week 4

Legend 1 Legend 2 Legend 3 Legend 4 Legend 5

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Content repository
Title Type Topic Description Date Status
How to Create a Social A step-by-step guide on creating an effective social media
Blog post Social media marketing MM/DD/YYYY Completed
Media Strategy strategy for your business

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Social media updates

Post date Post time Post message Post URL Campaign name Image filename Character count

Check out the latest trends in

1/2/20XX 9:00:00 tps://example.com/trends Social Inbox product-launch-image.jpg 120
social media marketing!
Mon

Tue

Wed

Tue

Fri

Sat

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Social media updates
Platform 1 Platform 2 Platform 3
Date 20XX-03-01

Content type Image post

Message Exciting news! We just launched a new product!

#NewProduct

Link https://example.com/new-product

Campaign Spring launch

Image product-launch-image.jpg

Character count 120

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 Influencer collaboration tracker
Jennifer Tan Influencer’s name Influencer’s name

@jennytan @handle @handle

Platforms Instagram Platforms Platforms

Deliverable Sponsored post Deliverable Deliverable

Deadline 20XX-03-01 Deadline Deadline

Payment amount $500 Payment amount Payment amount

Status Contract Sent Status Status

Inspiration Inspiration Inspiration

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 Competitor analysis
Competitor Platform Follower count Engagement rate Top post theme Key takeaways
Strong engagement on sponsored posts,
Competitor A Instagram 100,000 4% Product Launch
consistent branding

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 Hashtag tracker

Hashtag Date Reach Impressions Posts Engagement

#marketing Jan 1 10,000 20,000 500 5%

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 Hashtag strategy planner

Hashtag Category Frequency Performance metrics

#HealthyEating Nutrition 1x/day Reach, impressions, engagement

Notes

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Dashboard

Content post frequency Content by social networks

Facebook Twitter Instagram TikTok

S1 M T W T F S S
39 68 35 28
FB 1

TW 3

IG 1

TT 1

Objectives:

Increase engagement in publications

Increase frequency of publications

Increase brand awareness

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 Analysis tracker
Platform Date Impressions Engagement rate Clicks Conversions

Instagram 2022-02-01 5,000 5% 100 10

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Plan a post
Date Time Platform Content

Graphics Caption

Tags and hashtags

Call to action

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Posts (caption and images)

Post caption Post caption

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Posts (caption and images)
Post caption Post caption

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Posts (caption and images)

Post caption Post caption Post caption

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Posts (caption and images)

Post caption Post caption Post caption

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Posts (caption and images)

Post caption Post caption

Post caption Post caption

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 Thanks!
Do you have any questions?
[email protected]
+34 654 321 432
yourwebsite.com

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