Scribd
Upload
177 views17 pages

National and Regional Tourism Planning

Uploaded by

dilshachamodi2002vickie
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
177 views17 pages

National and Regional Tourism Planning

Uploaded by

dilshachamodi2002vickie
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 17

National and Regional Tourism

Planning
• Tourism planning can take place “at various levels ranging from the
macro national and regional levels to the various micro local planning
levels”
• Plans prepared at one level should be focused almost exclusively on
that level, although it should be ensured that they fit into the context
of the other levels, since planning at one level can be influenced by
planning at another level.
Levels of Planning

• International Planning
• National Planning
• Regional Planning
• Community Planning
• Site Planning
• Resort Planning
• Project Planning
• Product Planning
• Development planning
• Integrated Planning
Tourism Regions & Planning
• Regional planning for tourism should not be seen as antagonistic to national
tourism plans.
• Regional tourist resources, i.e., attractions, facilities, infrastructure etc. are a
part of the national resources and the plan and policy guidelines laid down at
the national level ought to be evaluated vis-à-vis regional opportunities,
potentials, constraints and limitations.
• Tourism regions are logical geographic and planning entities.
• They are selected based on several considerations – containing significant
tourist attractions and related activities; existing access or potential for
developing a regional gateway; an existing integrated internal transportation
network or potential for developing such a network; and suitable areas for
developing integrated tourist facilities.
National and Regional Level Planning
Interaction

(Source: Roger Doswell, Tourism, Oxford, 1997, p.192)


Regional tourism planning elements
• Regional policy (like, mission statement, objectives and other general planning features);
• Regional access transportation network tourist facilities and services;
• Tourist attractions (types and location);
• Mapping of tourism development areas;
• Tourist accommodation (amount, type, and location);
• Environmental, socio-cultural and economic considerations and impact analysis for the region;
• Type of tourism to be developed and promoted;
• Education and training programmes for developing human resources to meet tourism
requirements;
• Facilities and services to be developed;
• Marketing strategies and promotion programmes;
• Organisational structures for tourism bodies, tourism legislation, regulations, and investment
policies; and
• Implementation techniques including staging of development, project programming and regional
ESTABLISHMENT OF TOURISM
REGIONS
• At the national level, an important planning concept is designation
and establishment of tourism development regions that contain one
or more clusters of tourist attractions and tourist facility areas, all well
linked through a regional transportation network.
• At the regional level, with the exception of certain types of small scale
tourism development, a basic principle is the concentration of tourist
facilities and services in specific areas, typically in the form of
integrated resorts, resort towns or urban tourism centres.
• As opposed to dispersed development, concentration offers several
advantages like:
ESTABLISHMENT OF TOURISM
REGIONS
• opportunity for integrated planning and application of development,
design and environmental contexts;
• more efficient provision of transportation access and other
infrastructure;
• convenience of tourist facilities and services being in proximity;
• capability of concentrated development to support more specialised
facilities and services; and
• containment of any negative environmental and socio-cultural
impacts in specific areas.
Regional organizational & Planning structure
• Almost any area containing the elements mentioned earlier can be
formed into a tourism region. Reasons for regional organisation and
planning include:
• Combining elements necessary for development into a holistic package
• Increasing marketing effectiveness
• Identifying and protecting symbiotic relationships
• Image development
• Partnerships
• Establishing an identity
• Assisting public/private cooperation
Regional Planning through critical elements
• Assistance is sometimes provided at the national level in identifying areas of
the country which have the resources and infrastructure in place for
development.
• This process of regionalisation is called the delineation of development
zones. It requires an assessment of resources needed for initiating
development.
• Delineating development zones is more likely in developing countries where
the National Tourism Organisation often assumes a more extensive and
proactive role in development.
• Regional planning is often considered synonymous to “development zones”
which in some plans are also referred to as Special Development Areas (SAD’s)
Development Zone
1) A recognisable, definable area with appeal to tourism,
2) Containing a tourism industry generating sufficient sales to deserve
treatment as a factor in the local economy.
3) Having coherence in geography and among it’s tourist related features.
4) Having political integrity, allowing for effective communications and
decisions to be made
Or
It can be defined as, “a generalised area possessing some special tourism
development qualities unlike other areas. Thus, identification of regional or
development zone is the first step towards regional planning.”
Elements for planning a development zone
• Attraction clusters
• Community
• Circulation corridor and
• Linkage corridors
Assessment
• Identify any regional tourism organizations of Sri Lanka and explain
their contributions to the regional tourism development.
National Level Planning

• Tourism planning at the national level is concerned


with
• National tourism policy
• Physical structure plan (including identification of major tourist attractions,
designated tourism regions, international access points etc.)
• Transportation networks within the country, major tourism
attractions, national level facility and service standards, investment
policy, tourism education and training, and marketing of tourism
Strategies involved

• Creating an environment conducive for tourism.


• Attracting the right type of tourists to the country.
• Ensuring that departing tourists are happy.
• Improving domestic tourism.
• Contributing towards improving the global image of Sri Lanka.
Organizations involved in national level
tourism planning
• Sri Lanka Tourism Development Authority
• Ministry of Tourism and Aviation.
• Sri Lanka Tourism Promotion Bureau.
• Sri Lanka Institute of Tourism and Hotel Management.
• Sri Lanka Convention Bureau.
Thank You

You might also like