Universitatea Politehnica din Bucuresti
Facultatea de Antreprenoriat, Ingineria şi Managementul Afacerilor
Digital transformation in the service industry
Scientific Research
Student: Geanina Gurău
Coordinator: Professor Dr. Engineer Militaru Gheorghe
What is the Digital Transformation?
•Digital transformation is the process of using digital technologies to create new or modify
existing business processes, culture, and customer experiences to meet changing business
and market requirements.
•For many enterprises that build traditional goods, this means building digital products, such
as a mobile applications or an ecommerce platform.
•IT leaders meanwhile reprioritized strategic IT roadmaps, with many adopting cloud
software for video collaboration and implementing machine learning (ML) software that
helps enterprises to manage how products wend through supply chains.
Why is digital transformation so important?
Digital transformation should be part
of any digital strategy.
Digital transformation is based on 9
that could help companies to prepare
and drive digital transformation in
their organization.
Digital innovation driving digital transformation
• Digital innovation refers to the processes and outcomes of using digital technology for creating
and changing products, services, business models and business processes.
• Some characteristics of digital technology include the ability to be reprogrammed over time
through a separation of form from function, which enables, for example, a smartphone to be
changed at any time by installing new software applications on it.
Top focus areas for digital transformation
Six functional areas are likely to be candidates for
transformation; all are subject to disruption or
transformation from technologies such as IoT platforms
and IoT edge, AI and analytics, and cybersecurity:
• Products
• Services
• Operations (both operate and maintain)
• Design and construct
• Supply chain
• Business processes
The 5 Most Important Skills Required for Digital Transformation Leaders
Five most important skills required for digital transformation leaders:
1. Define the meaning of digital transformation, what’s the objective, the permissible risk, desired
innovation and why the transformed state is better than the existing state.
2. Ability to call out the nonsense and dismiss corporate mythology.
3. To write, test and prove/disprove hypothesis, quickly.
4. To stay strategic while all around you are drowning in tactics.
5. Filter the data signals from the noise and subsequently pursue meaning and truth.
The five levels of IT-enabled organizational transformation:
IT- enabled organizational
transformation
Practical Research
• The practical research consists of a survey with 10 questions completed by 45 people, most of them
between 20 and 35 years old.
• The questions were formulated for the understanding if the digital transformation is a benefit or not
for the organization.
The questions had 2 types of answers:
• Single answer questions
• Multiple choice questions
Conclusion
The conclusion of this survey is that most people who work in the administrative and corporate field,
consider that digital transformation in their organization is especially important because it only brings
them benefits.
Digital transformation is a continuously evolving term. The concept of digital transformation started
out with social, mobile, analytics, and cloud but there are more “digital” technologies that are maturing
and in the near future able to transform societies and industries.
THANK YOU!
