Cleaning up

Packaging Waste
A ROHA INITIATIVE

KID | IIM Bangalore

Keerthana Imran Dinesh

INTRODUCTION AND PROBLEM STATEMENT

2M "Over the past 50 years,

Introduction plastic world plastic production Problem Statement
bags/min has doubled"

Non-Biodegradable, Long Environmental Pollution Greenhouse Gas emissions Roha Biotech’s Mission Long lead times
Decomposition time

Fact: Traditional plastics, such as Fact: Plastics contribute to 8 Production of plastic packaging Statement: Roha Biotech aims to Fact: Current lead times for
bubble wrap and Styrofoam, can million tons of ocean waste releases approximately 1.78 kg of revolutionize packaging with mycelium packaging range from
take up to 500 years to decompose. annually. CO2 per kg of plastic. mycelium bio composites, 2 to 3 weeks.
providing a sustainable alternative
to traditional plastics.

85 70
Resistance to Change

% Fact: 50% of companies are

%
resistant to changing their of packaging managers cite lead times
Consumers concerned about plastic packaging due to perceived risks as a critical factor in supplier selection
pollution in oceans – Survey by – Packaging digest
and transition costs.
Ocean Conservancy
US Methane emissions by source McKinsey survey

Fact: 30% of landfill volume is occupied by plastic packaging materials. High upfront costs

Landfill volume Fact: Initial costs for mycelium

overload packaging are 20% higher than
traditional plastics.

Sustainable packaging organisation

MARKET ANALYSIS AND TARGET SEGMENTS – Packaging market size, Sustainability packaging market
size , Key trends and Primary target segments
K
Global Packaging Market size Sustainable packaging industry E Consumer Awareness: 70% of consumers prefer brands with
Fact: The global packaging market is
Y sustainable packaging.
valued at $1 trillion in 2023. Fact: The sustainable packaging market is T Regulatory Pressure: 50+ countries have implemented plastic bans
valued at $200 billion in 2023. R
Growth Rate: Expected to grow at a or restrictions.
E
CAGR of 3.5% over the next five years. Growth Rate: Growing at a CAGR of N
7.7%.
E-commerce Growth: E-commerce packaging demand increased by
D
S 20% annually.

Renewable Packaging Digital and Smart Packaging

Fact: Increasing consumer support for Fact: 77% of global consumers are interested
renewable packaging, with a significant rise in engaging with connected packaging
in bioplastic production technologies

Data Point: Global bioplastics production Data Point: QR codes and NFC technology
expected to nearly triple by 2027. enhance consumer-brand engagement and
traceability.

E-commerce retailers Consumer Electronics Specialty Food Producers Personal Care and Cosmetics Fashion and
Companies Apparel
Market Size: $61.55 billion in 2023. Market Size: $35.8 billion in 2023. Market Size: $25 billion in 2023. Market Size: $30 billion in 2023.
Market Size: $18 billion in
Why Target: High volume of shipments, Why Target: Need for protective packaging, Why Target: Food safety concerns, Why Target: High emphasis on branding,
2023.
consumer demand for sustainability, brand high-value items, brand image biodegradable requirements, premium market significant packaging usage, consumer
Why Target: High volume
differentiation. Data Point: 65% of electronics consumers are positioning preference for natural products
of shipments, branding
Data Point: 80% of e-commerce customers willing to pay more for sustainable packaging. Data Point: 75% of specialty food consumers Data Point: 70% of cosmetics consumers
opportunities, eco-conscious
prefer eco-friendly packaging prioritize eco-friendly packaging. prefer sustainable packaging options.
consumers
Data Point: 85% of fashion
consumers consider
sustainable packaging as part
GLOBAL of the overall brand
PLAYERS experience.
UK USA Singapore Netherlands Mexico Poland Australia
VALUE PROPOSITION AND CUSTOMIZATION – Environmental benefits, Functional benefits and use cases for
Mycelium

Environmental Benefits Functional Benefits

Biodegradable: Strong &

Sustainable: Weightless:
Mycelium Chemical free: Sturdy: Customizable:
Made of rapidly Easy to handle Hydrophobic:
decomposes No harmful offers good Easily tailored to
renewable and reduce Retains moisture
naturally hence chemicals and impact and other shapes and
agricultural weight content maintain
reducing landfill safe to use damage sizes as required
waste temperature
waste protection

E-Commerce Electronics Food Other Segments:

Customization  Moisture-resistant &  Cosmetics
 Lightweight & Shock-  Static-resistant &
Versatility of Roha  Fragile Goods
absorbent Impact-protective Food-safe.
Biotech's mycelium 
 Branding Opportunities  Precision Fitting Custom Shapes Packaging
 Scalable Solutions  Temperature Control  Temperature Control  Industrial Applications

Use cases of Mycelium in packaging for electronics, furniture, food products and even fashionable items

It can be customized to provide protective casing for electronic Mycelium-based packaging can be used in packaging of fruits,
By molding mycelium into desired shapes and sizes, we can
devices like laptops due to its shock-absorbing properties as it vegetables and meats which helps to extend the shelf life of
produce lightweight yet sturdy furniture pieces which offer a
molds around the shape of the electronics, offering a secure fit perishable foods due to inherent microbial and maintains optimal
sustainable alternative to traditional wood or plastic.
that minimizes the risk of damage. temperature, extending the shelf life of perishable goods.
MARKET ENTRY – Strategic Partnerships, Awareness and Education campaign, Cost management and
Implementation framework

Identify Target Partners Initiate Contact Develop Pilot Programs Formalize Agreements
• E-commerce Giants: Amazon, Alibaba • Send proposals outlining benefits of • Co-develop customized mycelium • Sign partnership agreements and
Strategic • Consumer Electronics Brands: Apple, collaboration packaging solutions outline terms of collaboration
Partnerships Samsung
• Specialty Food Producers: Organic and • Schedule meetings to discuss • Conduct pilot programs to test and • Launch joint marketing campaigns to
artisanal brands potential partnerships refine packaging promote the sustainable packaging

Plan Industry Events Participation Conduct Webinars and Workshops Publish Case Studies and White Engage with Industry Influencers
• Identify key industry conferences and • Develop webinar content focusing on Papers • Partner with sustainability influencers
Awareness & trade shows (e.g., Pack Expo) benefits and implementation of • Collect data and success stories from and experts to amplify messaging
Education mycelium packaging pilot programs
Campaigns • Prepare presentations and marketing • Use social media and professional
• Publish case studies and white
materials • Schedule and promote webinars and papers in industry journals and on networks to spread awareness
workshops the company website

Scale Production Apply for Government Grants and Increase R&D Investment Strategic Cost Partnerships
• Invest in expanding manufacturing Subsidies • Allocate budget for research to • Form alliances with suppliers and
Cost capabilities • Research and identify relevant grants and improve material properties manufacturers to share costs and
Management • Optimize production processes to achieve subsidies for sustainable manufacturing • Focus on innovations that reduce benefits.
economies of scale • Prepare and submit applications production costs and enhance • Collaborate with material suppliers to
packaging performance reduce raw material costs.

Establish Project Management Office Develop and Track KPIs Regular Review and Adaptation Sustainability Reporting
(PMO) • Identify key performance indicators (KPIs) • Conduct regular reviews of progress • Implement sustainability reporting to
• Create a dedicated PMO to oversee such as production efficiency, cost against KPIs measure and communicate the
Implementation
Framework
strategy implementation reductions, and customer satisfaction environmental impact.
• Implement a tracking system to monitor • Adapt strategies based on feedback • Include metrics on waste reduction,
• Define roles and responsibilities for team progress and market changes carbon footprint, and material reuse.
members
RISK MANAGEMENT , STRATEGIC INTIATIVES

RISK MANAGEMENT TACKLING AGGRESSIVE PRICE COLLABORATING WITH

CUTS
VALUE CUSTOMER GOVERNMENT
Advocacy and Policy Influence:

PROPOSITION
Highlight Sustainability: Emphasize LOYALTY Engage with Policymakers: Participate in industry forums and policy
the environmental benefits of PROGRAMS
Discounts for Repeat Customers: discussions to advocate for sustainable packaging regulations.
Market Operational Financial mycelium packaging, such as Offer tiered discounts for long-term
biodegradability and reduced carbon contracts and repeat customers. Public-Private Partnerships: Collaborate with government agencies on
risks risks risks footprint. pilot projects and research initiatives to demonstrate the effectiveness of
Mitigation Strategies Quality Assurance: Showcase the Sustainability Certifications: mycelium packaging.
strength, durability, and Provide certifications and eco-labels
Market Risks: Diversify customer base, conduct regular customization options of mycelium that customers can use for marketing Incentive Programs
market analysis, and maintain flexibility in production to packaging. their products.
adapt to market changes. Long-term Savings: Present data on Tax Breaks and Subsidies: Work with governments to develop incentive
Operational Risks: Establish robust supplier relationships, long-term cost savings due to reduced Consumers willing to pay programs for companies adopting sustainable packaging.
invest in advanced manufacturing technology, and develop waste management costs and more for sustainable
contingency plans.
Financial Risks: Secure multiple funding sources, implement
potential regulatory benefits. 66 brands - Nielsen Regulatory Support: Advocate for stricter regulations on plastic use and
strict budget controls, and optimize operational efficiency. % support for biodegradable alternatives.

Increase in sales observed by Case Study 1: Dell’s Eco-Friendly Case Study 2: IKEA’s Biodegradable Case Study 3: Lush Cosmetics’ Eco-
4 - 10% brands that switched to
sustainable packaging -
Packaging Furniture Packaging Packaging

McKinsey Implementation: Dell uses mushroom- Implementation: Lush uses mycelium and
Implementation: IKEA introduced
based packaging for shipping its products, mycelium packaging for its products, other biodegradable materials for its
Consumers willing to pay reducing plastic waste and enhancing brand aligning with its sustainability goals. product packaging, reinforcing its
74% more for sustainable
packaging – Trivium
reputation. commitment to environmental
Outcome: Improved customer satisfaction sustainability.
packaging
Outcome: Saved 200 tons of packaging and reduced waste disposal costs by 50%
waste annually, resulting in positive Outcome: Enhanced brand image and
Cost reduction potential by customer feedback and media coverage​ customer loyalty, with a significant
10 - 40% implementing sustainable
packaging - Mckinsey
reduction in plastic usage​
• https://www.towardspackaging.com/insights/packaging-market-sizing
• https://www.nationalgeographic.com/environment/article/plastic-pollution
• https://roha.bio/
• https://straitsresearch.com/report/sustainable-packaging-market#:~:text=The%20global%20sustain
able%20packaging%20market,USD%20244.30%20billion%20in%202022
• https://www.packworld.com/trends/ecommerce-d2c-packaging/article/21578331/consumer-prefere
nces-for-ecommerce-packaging