Unit 2
Unit 2
PLANNING
Trish would like to get some tattoos, but her parents are against it. They think
she will regret the decision when she’s older. Trish wants to live in the moment
and feels that tattoos will help express her individuality. She doesn’t have the
money. What should she do?
Leela’s parents want her to study science, but she really wants to study art in
university. Leela respects her parents and loves her family, but she feels quite
frustrated by this. What should Leela do?
Missions or Purposes
Objectives or Goals
Strategies Types
Policies of plans
Procedures
Rules
Programs
Budgets
Business Plan
Market
• Who is your target market? (Who are your customers?)
• Where do they live?
• What are the needs for your product or services ?
Competition
• Who is competing with you to sell the same product or service?
Marketing
• How much will you sell your product or service for?
• How will you advertise your business?
Financing
• Where will you get the money you need to start your business?
• How much money will you need to run your business?
SWOT ANALYSIS
Deemed to be University
Methods of forecasting
• Straight-line method
• Moving average
• Simple linear regression
• Multiple linear regression
Advantages of forecasting
• Valuable insights
• Learn from past mistakes
• Decrease Cost
Limitations of forecasting
• Future is Uncertain
• Basis of forecasting
• Reliability of past data
• Time and cost factor