GROUP 2
PRESENTATION
PRESENTED BY:
1.MARIAN V. STA.CLARA
2. LORELLY R. TORMO
3.JESSABEL RETARDO
4.ANGELME FABON
5.JOHN CEDRICK ZACHARY LAURIO
6.ALGHIE GRACIO
7.NOEL PLACENCIA
8.DANIEL BAJAR
CULTURAL
DIMENSIONS IN
COMMUNICATION
individualism
The first dimension distinguishes from
collectivism
individualism culture puts premium on the self and personal
fulfilment while
collectivism culture values teamwork and collaboration.
Cultures in First World Countries such as the USA, Canada,
Northern and Western European countries are highly
individualistic while most of the cultures in Latin America, East
and Southeast Asia, and Africa are collectivist. In relation to
communication, people with an individualistic cultural
background tend to be more assertive, confrontational, and
direct to get things done at their own pace while people with a
collectivist cultural background work more harmoniously in 1
groups and cooperate with others to avoid conflict.
The second cultural dimensioncontext
is
which has two categories: low and high.
low-context culture views explicit words as
a way to convey messages while.
high context culture uses subtle non-verbal
behaviors and implicit information to convey
meaning. For instance, people in the USA,
Germany, and Scandinavia have low-context
culture. Their verbal messages are direct,
definite, and detailed.
2
The third cultural dimension chronemics
is
which pertains to the concept of time among
cultures.
Monochronic culture
Advocates punctuality, timely
completion of tasks, and
accomplishment of one task at a
time. Schedule matters in a
monochronic culture. The
dominant culture of USA has a
Polychronic culture
monochronic sense of time. On
3
the other hand,
The fourth cultural dimension is termeduncertainty
as avoidance
which refers to the need to foresee what is going to
happen.
Low-uncertainty avoidance
High-uncertainty avoidance
culture
is tolerant of culture
unpredictable and values precision and
uncontrollable always attempts to
situations. It usually anticipate risks to
maintains few rules as possibly reduce them. To
possible and allows for make this possible, rules
the spontaneity of and systems are 4
responses to situations. created.
The fifth cultural dimension to be considered when
communicating is the extent to how the equality or
inequality of power is expected or accepted. This is
power
referred distance. Low-power distance culture
to as
values equal distribution of power.
This is observed in the cultures of Austria, Finland,
Denmark, Norway, and USA. Though power exists,
people from these culture value democracy and
high-powerbehavior.
egalitarian distanceConversely,
culture .
recognizes that unequal distribution of
power is normal. This type of culture is evident in
countries in the Middle East, and in Malaysia,
Guatemala, Venezuela, and Singapore.
5
The sixth cultural dimension pertains to gender-
. ..
masculinity or femininity. Masculine cultures
Advocate for strict adherence to conventional
gender roles and behaviors. In Feminine cultures,
this culture,
masculine roles are more valued than feminine
roles. , on the one hand, are
based on the premise that men and women
assume varieties of roles and thus, are both
valued regardless of their sex and gender.
Mexico, Italy, and Japan have highly masculine
cultures in which the role of males is highly
valued than the role of females. If you go to
Sweden, Denmark, and Norway, there seems to
Finally, the last cultural dimensionlong-term
is or short.
.
term orientation Which
refers to how patience is valued in
waiting for the outcomes of actions.
Short-term orientation culture Long-term orientation culture
Is characterized by being
is more laid back that it
very performance-driven. It has more patience in
emphasizes quick results, waiting for the
fulfilment of social outcomes of an action.
obligations, and efficient It values perseverance
revenue generation. towards the
Therefore, it values rewards achievement of goals.
in the here and now.
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