Scribd
Upload
97 views

Discourse and Ideology: Beginning CDA: What Is Critical Discourse Analysis?

Uploaded by

englishliteraturerb
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
97 views

Discourse and Ideology: Beginning CDA: What Is Critical Discourse Analysis?

Uploaded by

englishliteraturerb
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 5

Discourse and

Ideology: Beginning
CDA
What is Critical Discourse Analysis?
• Critical discourse analysis (CDA) is an interdisciplinary approach to the study
of discourse that views language as a form of social practice. CDA scholars
argue that discourse is not simply a neutral way of communicating, but
rather a tool for constructing and maintaining power relations. They analyze
discourse to identify the ways in which it is used to promote or legitimate
particular ideologies, often at the expense of others.

• CDA is based on the following assumptions:

• Language is not neutral, but rather reflects and reproduces social power
relations.
• Discourse is a way of constructing and maintaining social reality.
• Discourse can be used to challenge and change the status quo.
• CDA scholars use a variety of methods to analyze discourse, including:

• Discourse analysis: This involves examining the structure, content,


and context of discourse to identify how it is used to construct
meaning.
• Ideological analysis: This involves examining the ways in which
discourse is used to promote or legitimate particular ideologies.
• Power analysis: This involves examining the ways in which discourse
is used to construct and maintain power relations.
• CDA can be used to study a wide range of discourse genres, including news
articles, political speeches, advertising, and academic writing. It has been used
to examine a variety of social issues, such as racism, sexism, classism, and
environmentalism.

• Here are some examples of how CDA has been used to study discourse:

• A CDA scholar might analyze a news article about a crime to identify how the
language used in the article constructs the criminal and the victim.
• A CDA scholar might analyze a political speech to identify how the speaker uses
language to promote their policies and delegitimize their opponents.
• A CDA scholar might analyze an advertisement to identify how it uses gender
stereotypes to sell a product.
• A CDA scholar might analyze an academic text to identify how it uses language to
construct knowledge and privilege certain perspectives over others.
CDA is a valuable tool for understanding the role of language in society.
It can help us to identify the ways in which discourse is used to
promote or legitimate particular ideologies, and to develop more
critical and informed perspectives on the world around us.

You might also like