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Lesson 2 Principles of Communication

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bandibaciodanile
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12 views27 pages

Lesson 2 Principles of Communication

Uploaded by

bandibaciodanile
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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What is your biggest trouble in communicating?

What is your worst habit during communication?


PRINCIPLES OF
COMMUNICATION
7 C’s of Communication
Hi Brielle,

I wanted to touch base with you about the email marketing campaign we kind
of sketched out last Thursday. I really think that our target market is definitely
going to want to see the company's philanthropic efforts. I think that could
make a big impact, and it would stay in their minds longer than a sales pitch.

For instance, if we talk about the company's efforts to become sustainable, as


well as the charity work we're doing in local schools, then the people that we
want to attract are going to remember our message longer. The impact will
just be greater.

What do you think?

Jessica
Hi Brielle,

I wanted to quickly discuss the email marketing campaign that we


analyzed last Thursday. Our target market will want to know about the
company's philanthropic efforts, especially our goals to become sustainable
and help local schools.

This would make a far greater impact, and it would stay in their minds
longer than a traditional sales pitch.

What do you think?

Jessica
Conciseness
• Stick to the point and keep it brief
• Do not repeat the point several
times in different ways.
• Eliminate word that is not really
needed
Examples
Due to the fact that Because
Employed the use of Used
Completely eliminate Eliminate
Final result Result
Alternative choices Alternatives
Courtesy
• Courtesy involves being aware not only of the
perspective of others, but also their feelings.
• Courtesy stems from a simple “you” attitude.
• Suggestions for generating a courteous tone:
• Be sincere, tactful, thoughtful and
appreciative
• Omit expresses that hurt, irritate or insult
• Grant apologies graciously
• It is your fault you did not read my article
properly.
• My words are not precise in some occasion. Let
me try again.
Correctness
• Proper grammar, punctuation and spelling.
• Use the right level of language.
Example:
More Formal Less Formal
Participate Join
Procure Get
Endeavor Try
• Choose non discriminatory language
Hi Daniel,
Thanks so much for meeting me at lunch today! I enjoyed our
conservation, and I'm looking forward to moving ahead on our
project. I'm sure that the two-weak deadline won't be an issue.
Thanks again, and I'll speak to you soon!

Best,
Jack Miller
Clarity
• Getting the meaning from your head to head of
your reader is the purpose of clarity.
• Choose short, familiar and conversational words.
• Construct effective sentences and paragraphs by
unity of idea and sequencing.
• Achieve appropriate readability by using formal
and informal language.
• Include examples, illustrations and visual aids.
 After our perusal of data, the conclusion is that a
lucrative market exists for the subject properly.

 The data we studies show that your property is


profitable and in high demand.
Hi everyone,

I just wanted to send you all a reminder about the


meeting we're having tomorrow!

See you then,

Chris
Hi everyone,

I just wanted to remind you about tomorrow's


meeting on the new telecommuting policies. The
meeting will be at 10 a.m. in the second-level
conference room. Please let me know if you could
not attend.

See you then,

Chris
Completeness
• It should contain all the facts the reader listener
needs for the reaction you desire.
• Following guidelines for completeness:
 Provide all necessary information
 Answer all questions asked
 Give something extra when desirable
Consideration
• Preparing every message with the message
receiver in mind.
Things to be considered:
 You are considerate
 You do not lose your temper
 You do not accuse and you do not charge
without facts
Consideration
 You attitude- focus on YOU not I and WE
 Show reader benefit and interest
 Emphasize on positive and pleasant
 Apply integrity and ethics
 It is not possible to give you one-week leave.
 As soon your leave application reaches us,
we will give you leaves.
Concreteness
• Being specific, definite and vivid rather than vague
and general
• Suggestions for concreteness:
 Use specific facts and figures
 Put action into words
 Choose vivid image building words by comparison
and figurative language
 Use more adjectives and adverbs
Vague Concrete
Student GMAT scores are higher. In 1996, the GMAT scores
averaged 600; by 1997 had
risen to 610.

The Philippines is an Philippines is consists of 7,641


archipelagic country in islands which are broadly
Southeast Asia. categorized in three main
geographical divisions from
north to south: Luzon, Visayas,
and Mindanao.
Functions of
Communication
• refers to how people use language for different
purposes
• refers how language is affected by different time,
place, and situation
Regulation/Control
• Used to control the behavior of people
• Used to regulate the nature and amount of activities people
engage in
Examples:
1. Doctor’s Prescription
Take your medicine 3 times a day.
2. Parent’s Instruction to their children.
Wash the dishes now, or else I won’t allow you to go to the
party later.
Social Interaction
• Used to produce social relationships
• Used to develop bonds, intimacy, relations, and
connections with other people
Examples:
1. Invitation
Would you like some coffee, tea or me?
2. Appreciation
I am so glad you came into my life. I like you so
much.
Social Interaction
3. Encouragement
You can do it!

4. Marriage Proposal
Will you marry me?
Motivation
• Used to express preferences, desires, needs,
wants, decisions, goals and strengths.

Example:
Expressing one’s ambition
I want to finish my studies with good
grades to be accepted in a good university.
Information
• Used for giving and getting information.

• Example:
Tomorrow is the day for celebration.
Thank you for
listening!

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