Presentation on
“Corporate Social Responsibility for
Economic Growth”
By: Prachi(MBA)
Second Semester
(2023-2024)
CORPORATE SOCIAL
RESPONSIBILITY
FOR ECONOMIC GROWTH
INTRODUCTION
Definition
Corporate Social Responsibility is the continuing commitment of
businesses to behave ethically in contributing to social and economic
development in improving the quality of life of the workforce and their
families as well as of the local community and society at large.
Meaning of CSR
CSR is a process by which an organization involves itself in
various programmes for the upliftment of society. CSR is
also known as “Corporate Citizenship”.
Corporate Social Responsibility
The responsibility of a business towards the society
CSR ALSO KNOWN AS
Corporate Citizenship
Economic Policy
Corporate Responsibility
Responsible Business
Sustainable Responsible Business
Corporate Social Performance.
MATTER
CSR OBJECTIVES
The basic Objective of CSR now a days is to maximize the
companies’ overall impact on the society and its shareholders.
To give back to the community in the best possible way in
return for the resources received.
To maintain success of the business in the long run and to
achieve customer loyalty.
To create awareness about the company and to build its public
profile.
Do all Companies have to do CSR ?
A Company having a net worth of Rs. 500 crore or
turnover of Rs.1000 crore or net profit of 5 crore
has to constitute a “CSR Committee", according
to the clause 135 of the Companies Act of 2013.
Where such CSR Initiatives
have to be mentioned ?
The Bill has proposed that the disclosure of the
financial statements contain “the details about the
policy developed and implemented by the company
on corporate social responsibility initiatives taken
during the year”
SCOPE OF CSR
Promotion of Education.
Eradicating Hunger and Poverty.
Social Empowerment.
Ensuring Environmental Sustainability.
Promotion of Sports activities.
Combating the human immunodeficiency virus, AIDS,
Malaria and other diseases.
CSR Initiatives
Guiding Principles for CSR
Projects
• CSR is about corporate citizenship.
• It is about giving back to the society.
• It is about business sustainability.
• It is about thriving in a competitive business
environment.
PROS and CONS OF CSR
PROS of CSR
Increase societal development.
Enhanced Brand Image and Reputation.
Change from profitability to wealth creation and
sustainable development.
Increased ability to attract and retain
employees.
Increase in the number of educational
institutions.
CONS of CSR
Reduced Company profits.
Adding 1 more committee will increase the
burden on companies.
The Government is trying to “outsource” its
responsibility towards company.
Shareholders get less benefits.
Manipulation of accounts.
CSR Principles & Strategies
• Respect for human rights.
• Respect for the differences of views.
• Fair dealings and collaboration.
• Self realization and creativity.
• Positive value added.
• Make some social contribution.
• Feedback from the community.
• Long-term economic & social development.
SIX REASONS COMPANIES
SHOULD ADOPT CSR
Innovation
Cost savings
Brand differentiation
Long-term thinking
Customer engagement
Employee engagement.
CSR ACTIVITIES BY TOP BRANDS
TATA Group
• A Tata Company shall be committed to be a good
corporate citizen not only in compliance with all
relevant laws and regulations but also by actively
assisting in the improvement of the quality of life of
the people in the communities in which it operates
with the objective of making them self reliant. Such
social responsibility would comprise, to initiate and
support community initiatives in the field of
community health and family welfare, water
management, vocational training, education and
literacy and encourage application of modern
scientific and managerial techniques and expertise.
Cadbury’s & Society
Cadbury India has a tradition of caring for the environment and
enriching the quality of lives of the communities we live and work
in, through a variety of result oriented programs:
Our commitment to the Environment
Growing community value
Commitment to the Environment
To increase water conservation, Bangalore factory
constructed a check dam to store the rainwater
It acts as a major ground water replenishing source for
the bore wells in the factories and surrounding
community and also as a stopover location for some of
the migratory birds
Worked with the Kerala Agriculture University to
undertake cocoa research which increased cocoa
productivity and touched the lives of thousands of
farmers.
Commitment to the
Environment
Installed 28 solar powered streetlights
to reduce annual carbon dioxide
emissions by 10 tones, playing a part in
the effort to reduce global warming.
Karnataka State Pollution Control
Board has honored the Bangalore
factory with the Parisara Premi
(Preserver of the Environment) Award
for the second year in a row.
CONCLUSION
Corporate Social Responsibility is a powerful driver of
economic growth, innovation, and competitiveness.
Companies that prioritize CSR can create shared value for
society and stakeholders while enhancing their long-term
sustainability .
Corporate Social Responsibility can have significant economic
benefits for countries by attracting investment, improving the
business environment, reducing business risks, and creating a
more sustainable economy.CSR can help to promote economic
growth and development.
Thank you !
