GE1401

WEEK 2 INFOGRAPHIC
In Lesson 1, we
said …
• Language
Genres can be
• Audience
similar or different
• Purpose
from each other.
• Structure
This depends on …

2
Genres can be Language
similar or different Academic tone

from each other. Audience Members of academic community

i.e. teachers and students
This depends on Purpose Present your views on a topic
( Inform / persuade / entertain /
sell)
Structure
Views presented by a combination of
graphics and texts in a logical way

3
From Lesson 1 …
Genre is a shared set of conventions, a group of text types with a set of more or less fixed
functions which enables us to understand each other better.
4 main essay types:
1) Narrative – a story
2) Descriptive- a diary
3) Expository- a textbook, a news article
4) Argumentative- an essay
Comparing two key types of
essays
Expository Argumentative
Contain factual information Contain personal opinions
 Explain/ describe  Argue, convince
∴ Objective  subjective
Classification, definition, process, comparison & Argumentative essay
contrast, cause & effect essays

Infographic poster Argumentative essay

 An infographic
- is a representation of information in a graphic
format designed to make the data easily
understandable at a glance
- provides information about a topic by
combining text and graphics to
What is an • convey information more completely and
INFOGRAPHI efficiently than text alone could do on a
clearly defined topic
C? • The graphics should add value, serving to
convey accurate information more
efficiently than text would, rather than
simply illustrating.
https://www.sciencedirect.com/science/
article/pii/S0195666323000387
 Informative
An Infographic is a visual
representation of information. It…
should be based on academic scholarly
sources

should bear a title which accurately

An reflects its content.

INFOGRAPHI
should be easy to view, with a logical and
C readily apparent reading pathway.
should adopt an academic tone

The references should be presented in APA

style
Source: http://www.fao.org/resources/infographics/infographics-details/en/c/
425852/
Title / definition

Importance

Key content
Problem / Impact (general)

Significance / situation (specific)

Call for awareness

Source: http://www.fao.org/resources/infographics/infographics-details/en/c/
425852/
 should bear a title which accurately reflects its
content.

Organisation
should be factual and based on academic scholarly
sources

should be easy to view, with a logical and

readily apparent reading pathway (general to
specific)

should adopt an academic tone

Source: http://www.fao.org/resources/infographics/infographics-details/en/c/
425852/
Example Infographic
A clear title

A “big view” of the issue/problem

A “small view” of the issue/problem

Many infographics have a message

or ‘call to action’, but on this course
it must be objective/neutral

Source information – needs to be

clear where stats & images are from
Example

Overall layout
Infographic
Unified background

Images match in style and tone

Matching colors and font

Why make them?
Condensing (summarising) skills: helps writers boil down their main points. Learn to say a lot
with a little text.

Visual communication (posters, advertising): is very common and becoming more important.

Visual appeal: grab attention and can be very persuasive.

The assignment
The purpose of the factual Infographic is to provide background information on a topic which the student
team chooses to research.
This is not about problem solution or pro and con. It is more like the Background section of a research
paper: Students should present information on the topic in an objective way.
For instance, if you choose Gay Marriage, then you should provide information (facts) on things such as the
following:
◦ What has been the history of gay (relationships) marriage on a larger scale? (background)
◦ What are the worldwide statistics? (big/ general view)
◦ Which country are you going to focus on? (small / specific view)
◦ What % /age of the population support / againstit? (small / specific view)
The assignment
What will you visualize?
◦ Collected resources used to support the argument,
◦ eg:
◦ Government or scientific statistics to support a position
◦ Demographic surveys
◦ Data from credible sources, e.g. journal articles
What can we add?
◦ A clear title (non-threatening, directed to an audience w/ little knowledge or undecided)
◦ A visual arrangement technique - (easy to follow)
◦ Images, maps, or charts as a support (appealing to undecided people – usually fun or interesting)
◦ More graphics than text
◦ Stats/charts/maps that give a “big” view and “small” view
◦ Sources are cited
How to evaluate them…
The Assessment Criteria include:
◦ Originality
◦ Information
◦ Technology use
◦ Language use
Assessment rubrics for Infographics- 30%
Make them using these links:
Info.gram (http://infogr.am/)
Step 1: sign up
Step 2: click “Create”
Step 3: choose a template
Step 4: add a chart, map, and/or text box (by clicking buttons on right side)
Step 5: download as .pdf and share!

Try:
Visual.ly
https://infogr.am/
http://piktochart.com/
https://www.canva.com/create/infographics/
Key components of an
infographic
Topic
Definition
Big view e.g. a world map Content &
organisation
Small view: details depicted visually
Call for action
Sources cited in APA format
Logical flow
Unified background
Presentation &
layout
A variety of graphics (not overcrowded with pictures or text)
Consistent colour tone
Appropriate language (grammar / spelling / academic style) Language use
Title

Definition

Background / Problem:
Big view

Small view
Small view

Significance of the problem / Call for actions:

At least 3 references in APA format

Student names and SIDs

Go to Google doc
Finalise
- the member list
- Your title
Presenting Data
https://www.ted.com/talks/david_mccandless_the_beau
ty_of_data_visualization
(0:00- 6:10)
Q.1 What data representations has David shown in his talk?
Q.2What point does McCandless want to make about data representation?
Q.3 Among the graphs he showed, which did you think were most effective, and why?
Q.4 What lessons does this TED Talk hold for graphic representations in your
infographic?
 Q1) What types of data
presentation has been shown in
the talk?
• O grams- expenses
• Landscape- fears
• Flower-relationship
• Bar graph- CV
• Block –bandwidth of senses
• Scatter diagram- multi-languages
• Block size-military / soldiers
• Bubble race- Health supplements
• Concept map- Left Vs Right
• Volcanoes- magnetic quality
Presenting Data
https://www.ted.com/talks/david_mccandless_the_beau
ty_of_data_visualization

Group discussion- 5 min

Q.2 What point does McCandless want to make about data representation?
Importance or usefulness of visualising information
Q.3 Among the graphs he showed, which did you think were most effective, and why?
Data is new oil / data is new soil / information is beautiful / Sense of sight is the fastest /
absolute VS relative figures / conflicting evidence / patterns and connections of
Information visualisation?

Q.4 What lessons does this TED Talk hold for graphic representations in your
infographic? The power of graphics in presenting data
How to evaluate them…
Also consider:
Content:
◦ It should be factual, not argumentative
◦ Is it an academic topic/has the topic been approached in an academic way?
◦ Is the content or topic repetitive/simple/common?

Organsiation:
◦ Does it have a clear title (rather than just a theme)?
◦ Does it have a logical flow/easy to follow visuals?
◦ Does it have a ‘big’ view and ‘small’ view?

Presentation:
◦ Is it “overcrowded” with pictures or text?
◦ Are the sources cited (at least 3 academic references in APA style)?
◦ Does it have a uniform/unified background (incl. colors/ font/ graphics/ sections)?
◦ Is there a variety of graphics?
Putting them all together
1. brainstorm what topics you and your group members are interested
2. Search relevant information (background of the problem / big view/ small views /suggestions/
call for awareness)
3. Finalise your topic on Google doc
4. New members:
◦ T-section Announcement Link to Google Doc  Vacancy Topic  put down your name (coloured)
there  Email group
Practice evaluation. What do
you think about this one?
Too much! Great
for someone who
wants to know
everything about
malaria.

But not great for

our assignment.
….and this one?
•Only presents options, but
no statistics or other
relevant background
information

•Has too much text

Source: visual.ly
Graphic presentation-Group
discussion-5 minutes
Compare the following infographics in the way they use graphics to present data. Which one is
more informative, more convincing, and more appealing?

Diabetes by the number The power of SMS Marketing

https://www.apma.org/files/images/kyso https://www.business2community.com/i
12_infographic_800.jpg nfographics/the-power-of-sms-marketing
-infographic-0514154
(1) (2)
Assessment rubrics for Infographics- 30%
Choosing the Source of
Information
Adaquacy

Currency Purpose

Objectivity Reliability
Choosing the Source of
Information
Group discussion- 5 min

1) What are the criteria?

2) How to find these sources, where and who?
Choosing the sources-Group
comments- 10 min
1. How much do you think the author knows about the subject, and what
makes you think that?
2. What is the author's purpose in writing about this topic? Is it to inform,
persuade, entertain, sell? How does that affect the author's credibility?
3. Are there specific facts in the source which could be checked for
accuracy?
4. Does the author provide a balanced view on the topic?
5. When was the source published? Could the information be out-of-date?
Title Strengths Weaknesses

Animal
extinction • The content is too
Interesting topic
simple
• Font size not
unified
• Weak sources
• Little effort put in
research
Title Strengths Weaknesses

Home-
schooling • Relevant topic • Lack of clarity
• Does provide range • Headings / sub-
of perspectives headings missing
• Sources are in APA • Odd structure
• Unclear
style
information
• Visuals do not
convey anything
without the
audience working
• Takes a side
Title Strengths Weaknesses

Brexit
• Clean, minimal • A bit crowded
visuals • Subheadings do not draw
• Well sectioned / attention to themselves
organized • Overt side-taking at
• Current / conclusion
relevant event • Sources not in APA style
• Some inappropriate claims
Title Strengths Weaknesses

Euthanasia in
Netherlands
• Specific topic
• Too long
• Good details
• Clear flow with easily
accessible
organization of the
information
• Unified colour
scheme
• Sources are in APA
style
Title Strengths Weaknesses

Organ donation
• Effort was put in • Too much
research quotation
• Sections were linked • Overcrowded
• Logical flow of ideas
coherence
• Clear layout of big • Font size not
and small views unified
 Title / definition

From
general to
Visuals / graphics / statistics
specific ,
from big to
small view

Solutions / call for awareness

Source: http://www.fao.org/resources/infographics/infographics-details/en/c/
425852/