Business
Proposal
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HINATUAN NATIONAL COMPREHENSIVE HIGH
SCHOOL
Accountancy, Business, and Management
Presenter: JASMIN DALAPO
SHAENA BUDIONGANON JOSH EARL
MACEDA
The Business
Name of the Business: Tapioca Cove
Name of Proponents:
Arthena Marie T. Aborde
Michael O. Buyain
Kurt Jodel V. Chu
Allia Joy M. Fabro
Marie Lee M. Fabula
Peter Salvae C. Gonzaga
Sahara Armenia Labrador
Christian Mae B. Magallanes
Maria Linda C. Potenciando
Mission
To make the best creamy mango tapioca
that will captivate the taste buds of our
consumers.
VISION
To provide the best creamy tapioca in the market
and live up to our catch phrase “creamy goodness in
every sip”.
Product
Mango
Tapioca
Product Description
• The mango tapioca has good quality ingredients.
• The product is pre-made and kept chilled before
getting sold.
• The product is refreshing and nutritional.
Quality
• It is made with fresh mango, milk, sugar,
and tapioca pearls.
Product Line
Mango tapioca
MARKET ANALYSIS
Target Market
Tapioca Cove is aimed at the Hinatuan National
Comprehensive High School community, offering healthy,
delicious tapioca treats made from natural ingredients.
Located near the Grade 10 building, it will provide
affordable snacks for students, teachers, and
administrators from diverse backgrounds. The business
plans to use various marketing strategies to attract
customers and establish itself as a popular spot for tasty
tapioca treats within the school establishment.
Projected Demand
The projected demand estimates forare based on the
following specific data:
• The total population of our potential market is 1,721.
• Our target market comprises 134 student within this
population.
• We distributed 400 questionnaires to the students,
26.61% of the students are interested to buy our product.
Projected Supply
STRATEGY AND
IMPLEMENTATION
Product
Mango Tapioca offers a wide range of flavors that will let
customers choose an option to suit their preferences,
providing a delightful snack for any occasion. Each
tapioca treat is designed to be both visually appealing
and functional, making it a standout addition to any
collection. Tapioca Cove's treats seamlessly blend charm
and utility, making them a popular choice for those
seeking both taste and nutrition in their snacks.
Promotion
Tapioca Cove’s targets students by creating
excitement, building loyalty, and boosting sales
through social media platforms like Fcaebook,
Instagram, and Tiktok. They’ll showcase our vibrant
drinks with engaging content and we’ll be offering the
customers new toppings, loyalty discounts, and
special offers to retain customers.
Promotion
FB Page:
Promotion
Flyers:
Distribution Strategy
Figure 1. CHANNELS OF DISTRIBUTION
FINANCIAL
PLAN
Source of Capital
Each proponents of the business will
contribute personally to the business’s financial
needs. The owners agreed to allocate P 2,000
each to make an initial investment of P 20,000.
Projected Cost
Projected Sales
Conclusion
Mango Tapioca Cove is a business situated in
Hinatuan National Comprehensive High School, aiming
to empower senior high school students through
entrepreneurial success. Focused on offering unique
tapioca drinks, the business leverages social mediaa
platforms to reach its target market of students. By
introducing innovative products and fostering customer
loyalty through discounts and special offers.
Conclusion
Mango Tapioca Cove promotes engagement within
the community while driving business growth. The
primary goal is to create a space where students can
experience entrepreneurship firsthand, ensuring both
quality products and valuable life skills.
THANKYOU!
HINATUAN NATIONAL COMPREHENSIVE HIGH
SCHOOL
Science, Technology, Engineering in Mathematics
